Since the introduction of projection technology for movie playback, people have relied on it as the primary method for watching films. Laser projection has long been a symbol of modern cinema, but this trend is beginning to change. On February 4th, the opening ceremony of the first Samsung Cinema LED Theater in China took place in Shanghai. In simple terms, the traditional projection system is being replaced by an LED screen, transforming the cinematic experience.
It was in March last year that South Korean tech giant Samsung first announced its LED movie screens. The company showcased the technology during events at the Orleans Hotel and Casino in Las Vegas. This 10.3-meter-long screen was later installed in the Lotte Movie World Building in Korea. Following this, Samsung expanded its LED cinema screens globally, and now it has finally made its way to China.
What makes this LED screen stand out? According to reports, the Samsung LED movie screen measures 10.3 meters in width, features ultra-clear 4K resolution (4,096 x 2,160), and offers brightness 10 times higher than traditional projectors (146fL). It is currently the only LED display on the market with HDC quality.
Compared to traditional projection, the Samsung LED screen integrates High Dynamic Range (HDR) technology, which enhances color depth, making blacks darker and whites whiter, resulting in more realistic image quality.
Additionally, it delivers accurate color representation (DCI-P3 color gamut) even at peak brightness, offering vibrant visuals to the audience.
The Samsung LED cinema screen also combines Harman JBL audio technology, featuring high-power speakers and a surround sound design. With patented audio processing and JBL’s Sculpted Surround system, it creates a more immersive 3D audio experience.
Beyond just movies, this LED cinema system is versatile enough to support corporate events, sports, gaming competitions, concerts, and theatrical performances, offering new business opportunities for theaters.
Will this upgrade replace traditional cinema screens?
Currently, projectors and screens remain the most cost-effective option for cinemas, while LED screens are still relatively expensive. However, in the long run, it may not be impossible for LED screens to eventually replace traditional projection systems.
Firstly, the demand for enhanced audiovisual experiences continues to rise. According to data from the State Administration of Press, Publication, Radio, Film and Television, China's box office revenue surpassed 50 billion yuan for the first time on November 20, 2017. With the release of high-quality films and the expansion of the audience base, the demand for better visual and auditory experiences is growing rapidly.
On the other hand, LED movie screens can give theaters a competitive edge by enabling differentiated development. Since 2016, the construction of large-format screens has outpaced traditional digital screens. As the number of screens increases, the focus is shifting toward high-end, high-quality viewing experiences, allowing each format to showcase its strengths and build a unique identity.
Therefore, in the near future, more major cinemas are expected to adopt LED cinema systems.
Jin Yuanzhen, President of Samsung Electronics Greater China CE Headquarters, stated, “This time, we applied LED display technology to movie screens for the first time. It marks our entry into a new era of cinema without projectors, offering a more realistic and immersive audiovisual experience that brings about a revolutionary change in how audiences watch movies.â€
According to reports, Samsung plans to install LED screens in 10% of global theaters by the end of 2020, including locations in the United States, China, Europe, and Southeast Asia.
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