Nowadays, e-commerce has become ubiquitous. E-commerce platforms such as Taobao, Tmall and Jingdong have gradually penetrated into our lives, and e-commerce has also hit the field of LED lighting.
In recent years, Philips, Samsung, Tsinghua Tongfang, Op Lighting, GE Lighting and NVC Lighting, and other well-known lighting companies at home and abroad have tried the water and electricity platform. The new sales model of e-commerce has great appeal to LED lighting manufacturers who are seeking channel transformation.
In fact, in addition to the above-mentioned domestic and international giant crocodile layout e-commerce platform, there is such a LED enterprise, as early as 2011, began to test the water and electricity business platform, after successfully entering the Tmall flagship store, it took less than one year. The time has gradually increased from the initial monthly turnover of 20,000 yuan to more than 1 million, becoming a "black horse" in the LED business community.
This company is Shenzhen Chuangxiang Optoelectronics Co., Ltd. (hereinafter referred to as “Chuangxiang Sharesâ€). Since its inception, Chuangxiang has made 12V low-voltage lamp belts the main products of the company. After more than ten years of continuous development, the sales of low-voltage lamp strips of Chuangyi shares have far surpassed that of domestic manufacturers in the field of e-commerce.
According to Zhang Bing, “The low-voltage lamp belt of Chuangxiang shares is about 100,000 meters per month in the Tmall platform, and it is 1.2 million meters in one year. As of this year, the band products of the company’s shares have been accumulated on the Tmall platform. The goods amounted to 8.2 million meters."
10 years of persistence, entering the overseas market from the domestic market
Founded in 2002, Chuangxiang is a leading global LED R&D manufacturer. It is a national high-tech enterprise integrating R&D, production, sales and service. It has independent research and development of light source packaging technology and application product research and development technology. Its products cover LED brackets, LED packages, SMT, home intelligent lighting, commercial lighting solutions, engineering lighting customization solutions, etc. The products are certified by various domestic and foreign qualifications.
It is understood that as early as 2008, the LED market has not been opened, and the company wanted to take advantage of the environmental protection, energy saving and health of LED lighting products, and decisively entered the LED market. In 2011, after three applications successfully joined Tmall Mall; in 2012, from traders to their own factories; in 2013, began the entire industry chain layout, from patch development to processing and shipping; in 2015, continue to make subdivisions Market, enter the LED bracket market.
It is worth mentioning that on September 25 this year, Chuangyi shares successfully completed the share reform and officially changed its name to “Shenzhen Chuangxiang Optoelectronics Co., Ltd.â€. I am happy to be happy. In the beginning of December, the company’s stocks lasted for more than a year, and finally succeeded in getting the US trademarks, thus fully detonating the international market.
“Brand is the soul of a company. Since its establishment, Chuangxiang has been taking the high-end brand route. We are committed to building a leader in low-voltage safety lights and becoming a 'lighting king'. Not only the domestic market, but also the overseas market. The top priority of our development!" Zhang Bingru told Gaogong LED.
Indeed, with the improvement of globalization and the opening of the international market, only the cake in the domestic market has been seriously tight. In the increasingly fierce future of competition, the image of overseas brands will help to create a better share of the market.
Where there is light, there is a creative
In today's LED lighting industry, the demand for the market is becoming more diversified, and competition among enterprises is intensifying. The pursuit of survival has become a top priority for enterprises. Long-term oversupply, consumer choice is no longer "passive", but very keen on customized products.
It is precisely because of the rapid increase in consumers' pursuit of individualization of lighting products, people are required to adapt to different occasions. Therefore, the voices of different lighting functions are rising, and lamps suitable for various use requirements have also emerged.
In order to meet the market demand, the company's stock has gradually evolved from a simple LED strip to a lighting solution, and now it is custom lighting. The market is changing rapidly. For enterprises, it is both an opportunity and a challenge. Only when people enter and leave, people do not have me. If they go beyond the differentiated route, they can better break through in the competition.
Zhang Bing admits, "Chuangxiang shares develop with the changes of the market and constantly evolve according to market demand. Our advantage is to be good at focusing on customers' pain points and satisfying customers' needs as much as possible; our core competitiveness is rapid evolutionary ability. Unique corporate culture, firm corporate mission; our mission is: there is a place where there is light, there is a creative."
It is undeniable that Chuangxiang shares can now become the leader of the low-voltage security light industry, and can not be separated from the "persistence" of ten years. Zhang Bing proposed, "Next, Creative Capital will combine industry and finance and plan to complete the IPO in the next 3-5 years."
The 2017 High-tech LED Annual Conference will be held on December 21-22 in Shenzhen Baoan Dunxi International Hotel. At that time, Chuangyi Optoelectronics will participate in this conference as a platinum sponsor, and gather with 400 industry elites to communicate on the spot to discuss the survival of LED companies in 2018.
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