Appliance sales promotion frenzy who is behind the scenes?

It is reported that the new energy efficiency standards for five types of home appliances will be implemented on October 1. Among them, the three types of household appliances such as inverter air conditioners, flat panel TVs and washing machines have already implemented standards. This time it is a standard improvement, while the range hoods and Heat pump water heaters are the first implementation of energy efficiency standards. The implementation of new standards has increased the technical threshold of energy-saving appliances.

New Standard Improves Technical Thresholds

For white goods, the implementation of the new standard has the greatest impact on the air-conditioning and washing machine industries. The new standard raises the threshold for energy-saving appliances. In terms of air-conditioning, the original level 1 and 2 energy-efficiency air-conditioning levels will be automatically reduced by 1 level. Changed to Level 2 and Level 3, while adding a higher standard of Level 1 energy efficiency. In terms of washing machines, the current level 1 energy efficiency rating will fall to 5, and existing 2nd to 5th grade products cannot be labeled with energy efficiency labels. Older products, such as semi-automatic twin-tub washing machines and single-barrel small automatic washing machines on the market, will face delisting. .

The implementation of the new standards for household appliances energy efficiency, the biggest impact is the air conditioning and washing machine industry, industry analysts, 60% of the drum washing machine will be delisted, more than half of the washing machine will not be able to sell more than 30% of the frequency conversion 3 air conditioners Face delisting situation.

Washing machine sales rose for two consecutive weeks

According to data from Ovid Consulting, during the second and third weeks of July, the sales of washing machines continued to increase. During the third week (07.15-07.21), the retail volume of washing machines was 117,000 units, up by 20.5% from the previous period. This was a year-on-year increase of 10.5% and retail sales of RMB 260 million, a year-on-year increase of 21.8% and a year-on-year increase of 13.7%. In terms of prices, the average price of washing machines also rose continuously. During the third week, the average price of washing machines was 2,224 yuan, a year-on-year increase of 1.2%.

However, sales of air conditioners continued to decline, with the most severe decline in the third week. During the third week (07.15-07.21), the retail sales of air conditioners were 256,000 units, a decrease of 34.7% from the previous quarter and retail sales of 870 million yuan, a decrease from the previous quarter. 33.3%. The average price of air-conditioning was 3402 yuan, which was a 2.1% increase from the previous week.

Air conditioning washing machine welcomes promotion frenzy

Affected by the implementation of new energy efficiency standards for home appliances, sales promotion for air conditioners and washing machines is also growing. Some people in the industry pointed out that it is the company that is digesting existing high energy consumption products to ensure that inventory is cleared before the new standard is implemented.

Insiders pointed out that more than half of the washing machines will face elimination, according to market laws show that in the period before the product is facing elimination, businesses will have a more substantial promotion to clean up inventory, which will drive a new round of air-conditioning washing machine frenzy .