In the OLED screen market, Samsung remains the undisputed leader. According to recent reports, Samsung captured a staggering 96.5% of the global flexible OLED display market, with a revenue of $3.04 billion in the third quarter alone. To maintain its dominance and prevent domestic competitors from catching up, the company has announced an impressive investment of 14.1 trillion won this year—making it the largest single investment in the industry.
Samsung's control over small and medium-sized OLED production is so strong that even tech giants like Apple find it difficult to bypass them. The upcoming iPhone X is expected to require more OLED panels next year, further highlighting the importance of Samsung’s position in the supply chain.
[Image: Samsung dominates the OLED screen market.](http://i.bosscdn.com/blog/27/55/81/0-1G22514411IE.png)
According to data from IHS Markit, Samsung not only leads in market share but also in sales, with $2.94 billion in revenue. In comparison, LG holds the second position with just over $100 million in sales, accounting for 3.3% of the market. Hehui Optoelectronics comes in third with a mere 0.1% share, showing how far the rest of the world is from Samsung’s level.
The demand for high-end smartphones like the Samsung Galaxy Note 8 and the iPhone X clearly demonstrates that OLED screens have become the standard for premium devices. While Korean companies have dominated this space, Japanese firms were among the first to develop OLED technology but failed to capitalize on the growing market, leaving them in a tough spot today.
However, there are signs of progress from domestic manufacturers. Industry sources suggest that Apple is considering adding BOE (BOE Technology) to its list of OLED suppliers for future iPhones. This move could shake up the market, prompting Samsung to ramp up its R&D spending even further. With such a massive investment, it will be challenging for other players to match Samsung’s pace in the short term.
OLED technology offers numerous advantages, including no backlight, self-illumination, wider viewing angles, richer color reproduction, energy efficiency, and flexibility. If current trends continue, by 2020, nearly 53% of smartphones are expected to use OLED displays, signaling a major shift in the mobile industry.
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