Virtual Reality (VR) was a major highlight at CES 2018, with numerous big companies leveraging this technology to showcase their products and innovations. From consumer electronics to semiconductors and international automakers, VR has become a powerful tool for product demonstrations across various industries. For instance, Taichung-based precision machinery manufacturers used VR to transport their entire factory to exhibitions in Europe, allowing attendees to experience the production process remotely.
At CES 2018, many leading brands made a strong presence by offering immersive VR experiences. Samsung, for example, dedicated an entire section of the event to VR, giving participants a hands-on look at its latest technologies. In addition to consumer electronics, automotive giants like KIA from South Korea and Toyota from Japan also integrated VR into their exhibition booths, providing visitors with interactive and engaging experiences.
The immersive nature of VR not only breaks geographical barriers but also delivers a realistic and engaging experience to users. It highlights the economic value and practical benefits that VR can bring. Cross-Vision Technology, a domestic VR broadcaster, has helped a precision machinery manufacturer in Taichung go global by using VR to simulate the entire factory environment at exhibitions abroad. This allows attendees to virtually walk through the plant and witness real-time operations on the production line.
Chen Wenzhao, General Manager of Cross-Vision Technology, explained that Taichung’s precision machinery factories regularly travel to Europe for major exhibitions. Transporting physical equipment is expensive and logistically challenging. While machines can be moved, the factory itself cannot be relocated. Without a real-time view of the production line, the effectiveness of the exhibition may be reduced.
By introducing VR technology, the entire factory can be virtually transported to the exhibition site, enabling exhibitors to explore the facility, including its environment, equipment, and live production status. The application of VR in industrial settings offers high visibility and practical value, making it a promising tool for future use.
Chen added that this approach can be applied to various fields, especially in the industrial sector. For example, cleanrooms in the semiconductor industry are difficult to access due to strict environmental controls. During customer visits, this can disrupt normal operations. Using VR for virtual tours would eliminate these issues, making it easier for clients to observe without interfering with daily activities.
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