The phone is free. Now it's time for the TV. Also take the package mode. In the future, even if the third party pays for the service through a service or advertisement, even the package fee will be exempted. “Wool is on the pig to get the dog to pay.â€
One day in the future, all home appliances are free, and only service or value-added content is charged. This day is accelerating.
Levision's new gameplay
The Internet has gone by the rhythm of Moore's Law. In 18 months, the hardware speed has doubled, and some traditional companies have not stepped on drums.
LeTV Holdings announced 4.14 that is today's "buy members send hardware": that is, on this day, music as the super TV, super mobile phone and other full access hardware free of charge, the specific policy is: bare metal price 0 yuan +490 × N, that is, users only need to buy the appropriate Annual fee, you can get hardware for free. Take the single product Super 3 X40 as an example, only need to purchase 3 years of super film and television members (490 × 3 = 1470 yuan), you can get a total value of 3169 yuan member machine (bare price 1699 yuan + 3 years super film and television members 1470 yuan )... The 7-year-old member received a bare metal price of 3899 yuan + 7.5 years of super film and television membership of 3675 yuan.
The free age is accelerating. Let's go for a free day as a consumer inflection point. Since then, we have started a new concept of ecological consumption. However, hardware is free, content is charged, and users pay only for core values ​​such as content and services, which further highlights the value of content producers. Traditional content providers, including video and media, will regain new avatars in the new gameplay.
It is said that in 2015, LeTV’s member income reached 2.71 billion, exceeding 2.63 billion in advertising revenue. This is the process of changing quantity to qualitative change. In terms of quantity, LeTV created its own historical record and also created an industry record.
Qualitatively, the income of the members is greater than the advertising revenue, demonstrating the success of the members' business model and the content being more valuable.
Not only is "wool pays for the dogs on the pigs," the sheep also have to pay for value-added services, so that the grass they eat is richer and better.
When appliances hit the price war, smart appliances started another blue ocean. When smart home appliances become the Red Sea, the full ecological model of LeTV opens another dimension of competition: hardware is free, and only value-added content is charged.
Will the industry reshuffle? This is a cross-border battle, one in the video field and the other in the television field. Both are highly competitive areas, and free hardware will fuel the already burning market.
What can tie the consumer
VIP value-added members charge and provide them with free hardware. This is an interlocking agreement, which means that members will buy content that is uncertain in the future. This is like a romance, you want to use a thousand enchanting, thousands of styles to keep his heart.
In a sense, free is sometimes the most expensive. Why? Because only when you come up with new tricks, you will not be abandoned. I have given you time and dues, and you must satisfy me with all your heart's content. Consumers are not fuel efficient.
LeTV is very smart, picking the two safest areas of entertainment and sports. Everything can be entertainment gossip, all sports events can be opened. A society only cares about these two things. This is another story.
LeTV's content service, like a constant seduce of love, read the episode to think of the next episode, today Prince Edward, tomorrow Song Zhongji. This is especially true for sports events. However, there was a slight loss of service and the audience abandoned you.
Being alive is more important than embarrassment. Go on. Don't hang up.
LeTV said that the core value of membership buy-in should be content, experience and service, and all three are indispensable. Users are only willing to pay for their favorite, high-quality content. The most sexy service is "in line with the user's sensory experience."
Entertainment and sports have enshrined two major audiences, namely net fans and sports fans. They demanded that operators feel like they are in the company. They must be cool to let them be cool. Their love and grief are their basic status. "Better / Don't" is their basic choice. Your arsenic is my honey.
In terms of entertainment, LeTV released exclusive members for 2016, including more than 50 new films for theaters, including 24 large singles, averaging 2 per month; 500 episodes of popular single-play dramas, featured 1000 episodes of overseas films and TV dramas, 3000 + Movies & TV members exclusive library. In 2016, LeTV promoted the Prince of Wales Film, Grand Adventures, Bounty Hunters, Brothers (which have been released) sleeping in my upper store and other films, as well as independent rewards, translation officials, hunting grounds, Xuanyuanjian, etc. TV dramas, as well as the introduction of copyright my barbarian girlfriend, Hua Lang, my god, he is very beautiful, including TFBOYS, Lu Wei, Jing Boran, Huang Xuan, Lee Min Ho, Wu Yifan, Chen Xiao, Sheng Yilun and other half-entertainment Circles are in it. There are also wars, peace, and wilderness in overseas dramas. The former is a British BBC drama that is shared by LeTV and netflix.
In terms of sports, LeTV Sports stated that it will continue to invest RMB 6 billion to purchase top-level event copyrights exclusively for LeTV members.
The above is enough to hold the time of one office worker.
Small screen, hello! Big screen, better!
Lower heads, lower heads, subways are the heads of families. No one knows what they are thinking. The tired face only flashes on the small screen to glow with fleeting excitement.
This is the current viewing ecology, the so-called "screen reading era" has come, people will spend more time on the small screen between the square inch.
But whether it is a visual effect or the protection of eyesight, it is better to have a big screen. It is only that people, especially young people, are away from television. According to the latest ratings statistics, the operating rate of traditional TVs is only 30%, and the operating rate of LeTV is said to have reached 60%. Its greatest contribution is to bring young and middle-aged television back to the TV. According to media reports, TCL will be included with LeTV to import full-line video content.
The tendency of China's popularization of people is becoming increasingly apparent. Basically, it is you who look at you. I think of me. Different groups share less and less common language. Who does not want to stick to the old and young market? The young and old people are good but do not have the desire and ability to consume. Young groups have impulses to consume but are not ready to wait.
This is an era of new things. People, like nomadic people, always go to the lush lands of water, eat here and eat there, and change to a new world. In this new era, everyone wants to be the first sheep to eat fresh grass, whether it is an audience or a content provider. You only play with new tricks.
One day in the future, all home appliances are free, and only service or value-added content is charged. This day is accelerating.
Levision's new gameplay
The Internet has gone by the rhythm of Moore's Law. In 18 months, the hardware speed has doubled, and some traditional companies have not stepped on drums.
LeTV Holdings announced 4.14 that is today's "buy members send hardware": that is, on this day, music as the super TV, super mobile phone and other full access hardware free of charge, the specific policy is: bare metal price 0 yuan +490 × N, that is, users only need to buy the appropriate Annual fee, you can get hardware for free. Take the single product Super 3 X40 as an example, only need to purchase 3 years of super film and television members (490 × 3 = 1470 yuan), you can get a total value of 3169 yuan member machine (bare price 1699 yuan + 3 years super film and television members 1470 yuan )... The 7-year-old member received a bare metal price of 3899 yuan + 7.5 years of super film and television membership of 3675 yuan.
The free age is accelerating. Let's go for a free day as a consumer inflection point. Since then, we have started a new concept of ecological consumption. However, hardware is free, content is charged, and users pay only for core values ​​such as content and services, which further highlights the value of content producers. Traditional content providers, including video and media, will regain new avatars in the new gameplay.
It is said that in 2015, LeTV’s member income reached 2.71 billion, exceeding 2.63 billion in advertising revenue. This is the process of changing quantity to qualitative change. In terms of quantity, LeTV created its own historical record and also created an industry record.
Qualitatively, the income of the members is greater than the advertising revenue, demonstrating the success of the members' business model and the content being more valuable.
Not only is "wool pays for the dogs on the pigs," the sheep also have to pay for value-added services, so that the grass they eat is richer and better.
When appliances hit the price war, smart appliances started another blue ocean. When smart home appliances become the Red Sea, the full ecological model of LeTV opens another dimension of competition: hardware is free, and only value-added content is charged.
Will the industry reshuffle? This is a cross-border battle, one in the video field and the other in the television field. Both are highly competitive areas, and free hardware will fuel the already burning market.
What can tie the consumer
VIP value-added members charge and provide them with free hardware. This is an interlocking agreement, which means that members will buy content that is uncertain in the future. This is like a romance, you want to use a thousand enchanting, thousands of styles to keep his heart.
In a sense, free is sometimes the most expensive. Why? Because only when you come up with new tricks, you will not be abandoned. I have given you time and dues, and you must satisfy me with all your heart's content. Consumers are not fuel efficient.
LeTV is very smart, picking the two safest areas of entertainment and sports. Everything can be entertainment gossip, all sports events can be opened. A society only cares about these two things. This is another story.
LeTV's content service, like a constant seduce of love, read the episode to think of the next episode, today Prince Edward, tomorrow Song Zhongji. This is especially true for sports events. However, there was a slight loss of service and the audience abandoned you.
Being alive is more important than embarrassment. Go on. Don't hang up.
LeTV said that the core value of membership buy-in should be content, experience and service, and all three are indispensable. Users are only willing to pay for their favorite, high-quality content. The most sexy service is "in line with the user's sensory experience."
Entertainment and sports have enshrined two major audiences, namely net fans and sports fans. They demanded that operators feel like they are in the company. They must be cool to let them be cool. Their love and grief are their basic status. "Better / Don't" is their basic choice. Your arsenic is my honey.
In terms of entertainment, LeTV released exclusive members for 2016, including more than 50 new films for theaters, including 24 large singles, averaging 2 per month; 500 episodes of popular single-play dramas, featured 1000 episodes of overseas films and TV dramas, 3000 + Movies & TV members exclusive library. In 2016, LeTV promoted the Prince of Wales Film, Grand Adventures, Bounty Hunters, Brothers (which have been released) sleeping in my upper store and other films, as well as independent rewards, translation officials, hunting grounds, Xuanyuanjian, etc. TV dramas, as well as the introduction of copyright my barbarian girlfriend, Hua Lang, my god, he is very beautiful, including TFBOYS, Lu Wei, Jing Boran, Huang Xuan, Lee Min Ho, Wu Yifan, Chen Xiao, Sheng Yilun and other half-entertainment Circles are in it. There are also wars, peace, and wilderness in overseas dramas. The former is a British BBC drama that is shared by LeTV and netflix.
In terms of sports, LeTV Sports stated that it will continue to invest RMB 6 billion to purchase top-level event copyrights exclusively for LeTV members.
The above is enough to hold the time of one office worker.
Small screen, hello! Big screen, better!
Lower heads, lower heads, subways are the heads of families. No one knows what they are thinking. The tired face only flashes on the small screen to glow with fleeting excitement.
This is the current viewing ecology, the so-called "screen reading era" has come, people will spend more time on the small screen between the square inch.
But whether it is a visual effect or the protection of eyesight, it is better to have a big screen. It is only that people, especially young people, are away from television. According to the latest ratings statistics, the operating rate of traditional TVs is only 30%, and the operating rate of LeTV is said to have reached 60%. Its greatest contribution is to bring young and middle-aged television back to the TV. According to media reports, TCL will be included with LeTV to import full-line video content.
The tendency of China's popularization of people is becoming increasingly apparent. Basically, it is you who look at you. I think of me. Different groups share less and less common language. Who does not want to stick to the old and young market? The young and old people are good but do not have the desire and ability to consume. Young groups have impulses to consume but are not ready to wait.
This is an era of new things. People, like nomadic people, always go to the lush lands of water, eat here and eat there, and change to a new world. In this new era, everyone wants to be the first sheep to eat fresh grass, whether it is an audience or a content provider. You only play with new tricks.
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