China's flat-panel TV industry conference multiple markets win-win!

The "Multiple Markets Win-Win - 2015 (11th) China Flat Panel TV Industry Conference" co-sponsored by the China Electronics Chamber of Commerce (CECC) and the China Electronics Standardization Institute (CESI) will be held on December 23, 2015. The day was held in Beijing. The conference will focus on the diversified development of consumer structure in China's color TV market in 2015, diversified competition in product channels, smart ecological construction, etc., and forecast 2016 consumer TV market consumption trends and trends. Invites industry leaders, industry experts, upstream and downstream companies in the flat-panel TV industry chain, chain channels, and e-commerce companies to conduct in-depth discussions and exchanges. TVhome TV home will also give full coverage of this conference, so stay tuned!








Product display area, you can see a lot of brand television, Internet TV is also a sudden emergence.






The meeting officially begins

Speech by Mr. Wang Ning, Executive Vice President of China Electronic Commerce

Wang Ning stated that in 2015, the flat-panel TV industry was colorful and the brands emerged in an endless stream, especially with the entry of Internet brands, and the market competition became increasingly fierce. The multi-channel sales bring a good status to the flat TV circulation field.


Speech by the representative of Wang Zhong of the Electronic Information Department of the Ministry of Industry and Information Technology

Wang Zhong summed up the data of audiovisual products in 2015 and introduced the implementation of color smart manufacturing in 2015. Several of the major television brands achieved good results as pilots. At the same time, in 2015, it vigorously supported the research and development of independent chips, promoted the docking of production, and held industry conferences to build cooperation bridges.


China’s Deputy Secretary-General of Electronic Commerce Lu Jiebo took the stage to explain China's 2015 flat-panel TV consumption and 2016 trend forecast report

Lu Renbo introduces the distribution of brands and will usher in the tide of reshuffle in 2016

In terms of sales, flat TV consumer online share will continue to grow

Lu edge wave said that the e-commerce platform and offline entities have entered the integration period, and the integration trend of sales channels is clear.


Lu Renbo shares the trend of China's color TV market in 2016

4K ultra high-definition television will continue to expand, OLED TV will become a bright spot, at the same time, the curved, ultra-thin TV market has further expanded.



The market share of flat-panel TV sales e-commerce continues to grow, and resource integration between color TV companies will continue, and the international status of China's color TV companies will be effectively enhanced.


The scene released 2015-2016 ten major flat-panel TV products, Hisense, Skyworth, Changhong, millet and other brands won the award.


The award-winning brand represents a photo taken on the stage.


Gome President Guo Jun made a speech

Guo Jun said that Gome is currently the only profitable home appliance retailer in China and its financial indicators have surpassed the industry for 10 consecutive quarters.


Guo Jun introduced the sales of Gome TV and did inventory and analysis of the product's dimensions and functions.


Wang Yong, general manager of Sichuan Changhong multimedia industry, made a speech on the stage. Wang Yong started from the nature of television and analyzed the changes in the television industry. He analyzed in detail the reasons for the decline in sales and the drop in gross profit. There are still more brands entering the market.


Wang Yong said that the traditional logic is to make money from hardware, and now it is the logic of operations, and benefits are derived from the application of derivative services.

Peng Jin, general manager of Skyworth Group’s marketing headquarters in China, spoke at Peng Jing, reviewing the achievements of Skyworth TV in the past year and sharing Skyworth’s corporate vision.


Taking quality as the cornerstone, advocating “outstanding productism” and adhering to the concept of technological innovation, we have led and promoted the industrial transformation and upgrading of the industry in the TV industry of the core industry, and have become leaders in the global consumer electronics industry.


Peng Jin introduced the development prospect of OLED and shared OLED shipment data. In 2015, OLED shipped over 90 million pieces. The figures prove that this is a completely industrialized field. Peng Jin shows that Skyworth is the first to achieve OLED TV. Brand.



Skyworth is the first brand to propose a true HDR standard, and Skyworth is also to be the first HDR brand in China.


Chen Bingfeng, marketing director of TCL Multimedia China Sales Co., Ltd., told reporters that there was no national policy subsidy and there was no major decline in sales. This is because the emergence of new technologies has stimulated the need for consumers to upgrade. In addition, Internet brands have entered and new operating models have brought convenience and new service points.


Chen Bingfeng expounded the essential attributes of television, first, family attributes; second, audiovisual attributes; and third, content attributes.


TCL and LeTV have started cooperation on the capital level and will continue to have major actions in the future.


Liu Junguang, vice president of Samsung TV Greater China, made a speech Liu Junguang focused on the demand of curved TV market. The technology and market of curved TV have become more and more mature. The overall contribution rate of curved TV to Samsung's sales is relatively large, and it will continue to focus on this field next year.


Introducing Samsung Surface TV Lineup

Share Samsung's curved TV product trends, increase product lines, expand content experience, upgrade quality technology

Chen Yu, director of the home display product department of Sony (China) Co., Ltd., said that Sony's sales products are high-end, larger-size, and this year is still the case. Sony sticks to high-quality TV. Chen Xi disclosed that Sony's entire design The team has the spirit of a craftsman and pursues the best.


Liu Yaoping, the Storm TV CEO's speech on stage, said that the Internet is now centered on traffic, not asset-centric, and that services are the development direction of Internet TV. The experience of purchasing Storm TV is a service that has been recognized by users. .


Liu Yaoping elaborated on what is the Internet 3.0 era and the superiority of Storm Super TV in content, hardware upgrades, sound quality, and picture quality. And said that it has now created a "platform + product + Internet services," the Internet service model.


Fu Qiang, President of Global Zhida Technology (Beijing) Co., Ltd. made a speech

Fu Qiang shared the wisdom of smart terminal brand smart home service layout

Introduce the brand concept of CAN


Introducing CAN's Content Service


Changjiang shared the development of the PPTV brand in 2015. On July 29th, the first PPTV TV was released.



PPTV is an open model centered on user needs

In terms of content, PPTV has its own CIBN platform, has more than 300,000 hours of video resources, more than 100,000 legitimate TV dramas and other massive resources.


Changjiang shares PPTV's 2016 Battle.net, which will work together to achieve a win-win situation and exceed 2 million units.


Wang Weiyi, a partner at Micro Whale Technology, said that Wang Weiyi’s speech on stage, microwhales, hopes that young people will create young people’s favorite TV and watching methods. At the same time, the microwhale is equally convinced that young people will eventually return home and return to the living room. Little Whale hopes to return young people to the living room through hardware, software, and application efforts. The whale's slogan is for young people's television. Microwhales focus on young people's lifestyle. In the eyes of micro-whales, young people's time is fragmented and they like to use different screens to watch videos at different times. In order to meet the needs of young people, the microwhale has specifically joined the interactive function. The double eleven micro-whales sold more than 27,000 units on the same day.


Nielsen Wanglian, Assistant President of the Alliance, gave a speech

The family entertainment center became the new competition point.


According to statistics, interaction is what users really care about.


He Weiwei, Vice President of Beijing Superior Pengle Media Development Co., Ltd made a speech

As for how Internet TV makes money and how it develops, UPM Pule has its own opinion.



China Electronics Technology Standardization Institute Certification Center Liu Zhe Dengtai speech

The first terrestrial digital television receivers were released



The brands that made outstanding contributions to the development of color TV industry from 2015 to 2016 were commended at the event.


At the end of the conference, Zhao Xinhua, vice president of China Electronics Standardization Institute, made a concluding speech for this conference!


Zhao Xinhua analyzed the status quo of the color TV industry and elaborated on the future strategic layout of the development vision, and jointly promoted the upgrading of the brand structure and the prosperity of the industry. At that time, the 11th China Flat-panel TV Industry Conference in 2015 was successfully concluded. We also believe that with the influx of brands and technological innovation, the trend of comprehensive strength competition in 2016 will become even more pronounced, and truly realize the “multiple market win-win situation” ".

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