When referring to an Internet set-top box, you may first think of such brands as Xiaomi, Leshi, and Skyworth, but are you making it? They are only the new generation of enterprises in the network set-top box industry, and the brand that truly leads the rapid development of the industry is Haimeidi. Counting, Haimei Di, who has ten years of production experience, is the predecessor of Xiaomi and LeTV.
In recent years, the network set-top box industry has been in a situation of seeking breakthroughs. On the one hand, this is related to the phenomenon of similarities in network set-top boxes. On the other hand, it is caused by the strict control of broadcasting and television. These two aspects have not only greatly affected the development of the entire industry, but also related to the immediate interests of users. After all, the ultimate user who spends money to enjoy and experience entertainment.
With regard to these two aspects, HAMEDI is full of confidence and self-confidence, because this industry leader took the lead in in-depth cooperation with the domestic well-known licensee Mango TV in 2014, and jointly launched a brand new network set-top box brand “Mango å—¨Qâ€. The name is lively and lively. At the same time, it retains the elements of the Haimedi Q series products, and the product quality is impeccable. At that time, the very popular Mango Q Q5 quad-core was the first network set-top box created by Haimeidi and Mango TV.
Perhaps these contents have long been known to enthusiasts, then you know how mango Q was created in this decade?
High-end player market, Atami Mimi leads the market
Before 2012, HD players have always been the first choice for users to entertain in the living room. The concept of "local play" is a vocabulary. The high-definition players on the market are all over the place and they are expensive. At that time, Haimei Di, which has successfully transformed itself from a multimedia application development enterprise to a manufacturer of home multimedia entertainment products, has not only repeatedly produced the “industry’s first†HD player, but also has different product positioning and configuration. The effect of experience is even more different. Of course, the sales model is also necessarily different. At the time, the products that were sold on the market for about one thousand yuan were sold at only 399 yuan/499 yuan. This is simply an early "high cost-effective, The originator of fever configuration!
However, these are only one of Haimeidi's accomplishments. Haimeidi is not the one who only rely on stir-fried, relying on sales strategy to seize the market's role. Haimeidi's strengths, but now the hottest "development technology", perhaps for other companies, this is a fatal flaw, but it is the essence of Haimeidi's brand image and good reputation. .
Join Hais and Mango TV to Sweep OTT STB Market
In 2012, the network set-top box industry broke out in an all-round way. Haimeidi swept the entire box market with its own technical advantages and worked with Hass Semiconductor Co., Ltd. to create the first Haimeidi Q5 intelligent network set-top box using the Android operating system. At the same time, exclusive smart application technologies such as HiTV, HiControl, HiShare, and HiNavi were launched. It can be said that Haimei Di Enterprise not only led Mr. Sheng to produce the most popular Android 4.0 intelligent system network set-top box at the time, but also provided the most advanced operating technology for a group of intelligent users.
After one year's development, Haimeidi Enterprises has rapidly become a national high-tech enterprise and its scale has been expanded. In terms of products, Haimeidi's Q series has also become an extremely popular network set-top box product on the market at that time and has been favored by a large number of users. However, producers and users engaged in the electronics industry will all know the importance of “innovative elements, smart experience, and brandingâ€. After all, electronic products are the favorite of young users and an industry that needs to constantly provide “fresh elementsâ€. Haimeidi took the lead in cooperating with Mango TV and successfully completed the task of providing massive, genuine and exclusive video resources.
Perfect interpretation of branding to create the industry's first myth
You know, Mango TV has a video content that tends to be younger and more popular; video resources are updated faster, fashion elements are prominent, exclusive and self-made; and with the SARFT's close cooperation with a wide range of users, the advantages of high brand awareness, To this end, when the concept words and demand concepts of "4K, H.265 hard solutions, K songs, and games" were set off in the market, Haimeidi Enterprises produced mangoes by virtue of its mango TV video edge and its own superior technology. Que Q M3, Mango Q H7 II, Mango Q H2 and other hot products, and developed multi-screen interactive, WeChat on-demand, remote installation and other application services, fully demonstrated the rejuvenation of mango, Q, differentiation and brand The characteristics of
Today, the company has been established for 10 years. From its initial period of development to its development, Mango has always been aiming for "Everything to improve the user experience." In 2015, the network set-top box market has entered a new era of “multi-core and multi-configurationâ€. 64-bit systems, eight-core processors, Android 5.0 systems, and HDMI 2.0 interface elements have quickly become the most popular design concept. To build a professional hardware platform and provide mainstream elements and intelligent services, whether the Mangoeso Q brand will lead other brands and continue to create the myth of the industry first, please wait and see together, pay attention to TV home, pay attention to mango Q .
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