Following Xiaomi's investment in the United States and Haier's marriage to Meizu, Haier announced on March 10 that it has reached a strategic cooperation with Microsoft to cooperate on the application of artificial intelligence in the field of smart home. The artificial intelligence robot Microsoft Xiaobing will also be the first to enter the Haier U+ smart home APP. In the two smart home camps, the competition of increasingly fierce competition, Microsoft's "black technology" will undoubtedly change the existing competitive landscape. The addition of Microsoft Xiaobing will also enable Haier to gain greater advantages in terms of artificial intelligence and natural human-computer interaction.
Microsoft joins Haier smart home camp Xiaomi how to break through
From the perspective of cooperation content, at the product level, Microsoft Xiao Bing will first enter the U+ Smart Life App. Microsoft and Haier will focus on artificial intelligence to explore new forms of smart home. At the research and development level, cooperation is more extensive, involving the core core technologies of smart homes such as big data, environment awareness, and natural language recognition. These technologies are the key to making smart homes move from simple command control to humanization and intelligence. They are also the technical threshold for domestic enterprises to cross.
Why did Haier join forces with Microsoft?
According to Haier's internal disclosure, although different camps of smart homes have been formed, there is no essential difference in product and technology. Basically, it is a combination of mobile phones, APP, traditional white electricity and black electricity. If you just transfer the button control of the remote control to the mobile app, it is hard to call it true intelligence. Therefore, whether it is Haier or Xiaomi, they are seeking breakthroughs in products, user experience and technology. Thanks to Microsoft's accumulation of smart home and artificial intelligence core technology, and Haier's absolute advantage in the field of home appliances, this cooperation is expected to let us see the effect of 1+1 "2, and change the situation of the two camps evenly matched .
The release of Microsoft Xiaobing in 2014 allowed us to see the broad prospects of artificial intelligence applied to different industries. In the smart home field, artificial intelligence represented by Microsoft Xiaobing can not only help smart homes to control the home environment, but also enable users to communicate directly with home appliances and the home environment. Xiaobing's artificial intelligence system is more able to provide intelligent home control advice to the host based on changes in the environment, providing an experience closer to the “real managerâ€.
This innovative experience is the reason why Haier chose Microsoft, and it is also the cooperation of smart home systems in the future. It is also the most lacking of domestic smart home enterprises led by Xiaomi. The cooperation between Haier and Microsoft not only opens up a new direction for the development of smart home technology, but also makes Xiao Bing, the cute girl, an important weight to change the competition in the entire smart home industry.
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