Consumer "upgraded" LED

Author: Li Yan

CCFL LCD TV faces delisting after CRT is abandoned

Consumers are sighing about the decision to stop selling CRT TVs in first-tier cities, and they have to face the "unfortunate" news that ordinary CCFL LCD TVs are being cleaned up. On the eve of May 1st, the reporter learned from the market that under the collective promotion of domestic manufacturers, LED LCD TVs are rapidly swallowing the market that originally belonged to CCFL LCD TVs. From mid-April, domestic color TV manufacturers such as Skyworth, Konka and Changhong started. In the "May 1" Golden Week campaign, the clearing of traditional CCFL LCD TVs in first-tier cities such as Guangzhou, Beijing and Shanghai has become a common choice for manufacturers.

Text / reporter Li Guangwei

LED shipments increase

According to a recent global TV shipment survey report by market research firm DisplaySearch, according to the global LED backlight LCD TV shipments of 3.6 million units in 2009, this year, with the continued decline in the price of LED backlight modules, LED backlight LCD TV shipments are expected to reach 35 million units, accounting for nearly 20% of the world's 180 million LCD TVs.

However, this data is slightly conservative for domestic manufacturers who are pushing LED LCD TVs. Skyworth Group related sources said that the Group's LED LCD TV sales target has increased from 2 million units set at the end of last year to "30% of overall sales." In this regard, Zhong Zhifeng, general manager of Skyworth China Marketing Center Guangdong Branch, said, “Although the price of LED-backlit LCD TVs is still higher than CCFL LCD TVs, its ultra-thin, energy-saving and full HD technologies have obvious advantages. It has far surpassed CCFL LCD, and the price gap between the two parties will gradually shrink. This is the main reason why we are rapidly promoting the popularity of LED backlight LCD."

According to industry insiders, starting from mid-April this year, Skyworth, Konka and other color TV manufacturers have started a new round of LED backlight LCD promotion warfare. At present, the mainstream price of domestic 46-inch LED-backlit LCD TV has dropped to 8999 yuan. This price has been Forced CCFL LCD continues to slide.

Consumers have no choice but to be "purchased"

Manufacturers in the first-tier cities such as Guangzhou and Shenzhen have stopped selling CRT TVs, which has caused some consumers to endure the pain of silence. Nowadays, LED LCD TVs are “purchased” and the trend is coming soon. However, the LED LCD TV was only released for one year and said to clean up the CCFL LCD TV inventory. It seems that the consumer's opinion has been completely ignored, and the stability and service life of the LED backlight technology have not been considered.

"CRT TV is economical and durable, but it has been discontinued by manufacturers. We are forced to buy LCD TVs with higher prices and more advanced technology. Now it has just been used for one year, and we must mainly promote LED LCD TVs. Consumers are completely passive. Upgrade," said Mr. Zhang.

In fact, although LED flat-panel TVs have become mainstream, their hidden concerns cannot be ignored. "LED LCD TV life can reach 3 to 5 years is not bad. In fact, 3 years or so LED lights will begin to darken, TV brightness is attenuated, consumers' viewing effect will be greatly reduced." A domestic LED LCD TV manufacturer said In the three years from the beginning of 2009, the domestic market will face large-scale after-sales problems of LED LCD TVs.

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