After the display technology, high-quality sound will become the new arena of color TV giants

In recent years, the global competition in color TV display technology has intensified. From ULED and OLED to quantum dot and laser displays, the differences between these technologies have become increasingly blurred. As a result, sound quality has started to gain more attention from both Chinese and international TV manufacturers, becoming a new battleground in the industry. Recently, Hisense, a leading Chinese TV brand, launched the new NU7700 series under the "Golden 9 Silver 10" promotion. This series features advanced "subwoofer" and "ULED display" technologies, quickly capturing market attention. What sets this model apart is its innovative "air sound field" technology, developed by Hisense itself. This breakthrough solves the long-standing challenge of combining ultra-thin design with high-quality audio, marking a new phase in the color TV industry's technological evolution. By mastering this key innovation in TV sound quality, Hisense has not only positioned itself as a leader in global TV technology but also broken away from the traditional dominance of foreign brands in the industry. The combination of superior image and sound quality has opened up a new path for China's TV companies, helping them move from being major players to true global leaders. Industry experts believe that Chinese companies, led by Hisense, are now making significant strides in core areas of color TV technology. With the maturation of the industry, competition is no longer just about picture quality or price — it's about the overall system of technological innovation. In this context, sound quality is becoming a critical differentiator. For television, both visual and audio experiences are essential. Especially with larger screen sizes, the demand for immersive audio-visual performance is growing. For decades, the focus of TV R&D has been on display technology, often neglecting sound quality. However, this one-sided approach has left room for improvement. The trend toward ultra-thin TVs has made it even harder to achieve good sound quality. As TVs get thinner, internal space for speakers is limited, which affects bass and overall audio performance. While some brands like Sony have tried solutions such as "screen sound" using OLED panels, others rely on external audio systems. Hisense, however, has taken a different approach. By introducing the "air sound field" technology, they’ve managed to deliver deep bass and rich audio without compromising the slim design. This innovation not only improves the listening experience but also sets a new standard for high-end TVs. In addition to the "air sound field," the NU7700 series features Waves professional sound processing technology. With nine EQ tuning options, enhanced vocals, clear trebles, and 3D sound effects, it offers a highly personalized audio experience. This technology has already been widely used in over 400,000 professional studios worldwide. Behind these achievements lies Hisense’s strong foundation in display technology, including ULED and laser displays. These innovations have helped the company maintain a competitive edge in the global market. From Sony's "screen sound" to Hisense's "air sound field," the goal remains the same: to provide an immersive audio-visual experience. But Hisense has succeeded in breaking the monopoly of traditional giants and establishing itself as a true innovator on the world stage. Today, as the next round of high-end TV upgrades begins, companies like Hisense are setting the pace. Whether through air conduction, external speakers, or other methods, the race for better sound quality is just beginning. And with each step forward, Chinese brands are proving their ability to lead the future of television. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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