Since Jia Yueting left for the United States, his return to China has remained uncertain, and the unlisted entities under his control, such as LeTV, have faced increasing scrutiny and internal challenges. On September 12, rumors began circulating that the public relations team of Levision Holdings had been disbanded en masse. The news quickly sparked speculation about the company’s future direction.
When asked by reporters about the situation, Cheng Shisheng, LeTV's vice president of public relations, denied the claims, stating that the dismissal was "completely inaccurate." He emphasized that while restructuring was ongoing, the PR team was not entirely dissolved. Instead, some members were reallocated to other departments, including LeTV itself, as part of a broader integration plan.
Jia Yueting has been actively working on streamlining the non-listed system of LeTV, with the goal of focusing on key areas like the automotive business. Meanwhile, the listed entity—New LeTV—has clearly defined its role as a provider of home internet entertainment and consumer services. Under the leadership of CEO Liang Jun, the company has redefined its core business, cutting back on non-essential divisions and refocusing on television, mobile, and cloud services.
Despite the challenges, LeTV’s top management continues to meet with Jia Yueting weekly to address debt issues and explore solutions. Cheng Shisheng noted that during this period, some employees did leave due to organizational changes, but the company's PR and communication functions remain intact.
Recent reports indicated that both Levision Holdings and LeTV Mobile were listed as defaulting companies in Tianjin No. 2 Intermediate People's Court. However, Cheng Shisheng insisted that the company's assets far exceed its liabilities, and it is actively working to resolve outstanding debts by selling off non-core assets.
Industry observers believe that the recent restructuring of the PR team is just the beginning. Jia Yueting is expected to continue consolidating resources, reducing costs, and focusing on the automotive sector as the company's main growth driver.
At the same time, New LeTV is moving forward with its new strategy, emphasizing big-screen technology, self-control, and open ecosystems. The company has also launched a new version of the 919 Super TV Day, aiming to revitalize its market presence and strengthen partnerships with LePar.
Liang Jun expressed confidence in the company’s ability to overcome current difficulties, stating that while challenges remain, LeTV is determined to emerge stronger. The company is now focused on innovation, efficiency, and long-term sustainability in a rapidly evolving market.
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