Internet TV doesn’t depend on hardware to generate profits, and this is a well-known fact in the industry. Can Internet TV be unprofitable? Not really, because it has OTT services to explore. As the Internet TV brand under Skyworth, Coocaa has brought many innovative ideas and excellent products over the years, making significant contributions to the entire Skyworth Group. Recently, the author had an insightful discussion with the vice president of Coocaa Network Technology Co., Ltd., sharing valuable perspectives with netizens.
â— What makes CoolOpen different from other Internet TV brands?
Mr. Feng Baocheng explained: “CoolOpen is a traditional company with Internet characteristics,†which sets it apart from other Internet TV brands. Over the past four years, the development of Internet TV has seen rapid growth, and the early competitive landscape feels like it was just yesterday. However, today, the advantages of Internet TV are fading. According to AVC data monitoring, the sales of Internet TV brands in the first half of 2017 were “very disappointing.â€
Where does CoolOpen stand out? Unlike other Internet TV brands that start from scratch with only one million users, CoolOpen benefits from being built on the strong foundation of Skyworth. With ten million users on its system, CoolOpen has a clear advantage in expanding into OTT and big data. Its acquisition strategy is also highly effective.
While other brands rely on third-party OEMs, CoolOpen is backed by Skyworth itself. The key difference isn’t just about relationships but about regulatory compliance. Each TV model must go through state testing, and CoolOpen enjoys the same treatment as Skyworth due to its national exemption status. In terms of quality and after-sales service, Skyworth and CoolOpen can provide spare parts for users, something most other Internet TV brands lack. This gives CoolOpen a significant edge in customer support.
â— Artificial Intelligence and Sports Content
Regarding artificial intelligence, Mr. Feng believes it's a crucial direction for the future of television. He emphasized the importance of speech recognition and image recognition technologies. Currently, AI in TVs is mainly limited to voice recognition. To enhance user experience, CoolOpen has formed deep strategic partnerships with Baidu and Sogou, aiming to bring top-tier AI experiences into millions of homes, including Skyworth TV users.
Sports content is rare and valuable, making it a hotly contested area among Internet TV brands. However, the cost of sports rights is too high for most brands to handle alone. That’s why PPTV purchases these rights and distributes them across platforms. Coocaa has a strategic partnership with PPTV, and it also offers access to Tencent’s NBA content, providing users with high-level live broadcasts.
◠2018 – CoolOpen Re-launches OLED TV
Internet TV brands need visibility, and OLED technology is incredibly attractive. However, small-scale Internet brands often struggle to secure OLED panel resources. Skyworth is the largest OLED TV brand in China, making it easy for CoolOpen to launch OLED TVs. In fact, Tektronix launched the T55 OLED TV in 2016. According to Mr. Feng, CoolOpen will unveil a groundbreaking OLED TV product in 2018—something truly worth waiting for.
Since the rise of Internet TV, most brands have struggled financially. But as a subsidiary of Skyworth, Coocaa has a solid foundation, with tens of millions of users supporting its OTT business. We can confirm that Internet TV has transformed how people watch TV and significantly boosted viewing rates. We look forward to CoolOpen continuing to innovate and lead the healthy development of the TV industry.
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