Internet TV does not depend on hardware to generate profits, and this is a well-known fact in the industry. Can Internet TV ever be unprofitable? Not really, because it has OTT services to explore. As the Internet TV brand under Skyworth, Coocaa has brought many innovative ideas and excellent products over the years, contributing significantly to the entire Skyworth Group. Recently, the author had an insightful discussion with the vice president of Coocaa Network Technology Co., Ltd., sharing valuable insights with netizens.
â— What makes Coocaa different from other Internet TV brands?
Mr. Feng Baocheng explained, "Coocaa is a traditional company with Internet characteristics," which sets it apart from other Internet TV brands. Over the past four years, the Internet TV market has evolved rapidly, and the initial aggressive competition feels like just yesterday. However, the competitive advantages that once existed have now faded. According to AVC data monitoring, the sales performance of Internet TV brands in the first half of 2017 was "very poor."
Where does Coocaa stand? Unlike other Internet TV brands that start from scratch with only a million users, Coocaa benefits from being built on the strong foundation of Skyworth, with ten million users on its platform. This gives Coocaa a significant advantage in developing OTT-related businesses and big data. Additionally, while other brands rely on third-party OEMs, Coocaa is backed by Skyworth itself. The key difference lies not just in relationships but in the certification process—each TV model must go through state testing. Skyworth has national exemption status, and Coocaa enjoys the same treatment as its parent brand. In terms of quality and after-sales service, Skyworth can provide spare parts for users, while other brands lack their own manufacturing capabilities, putting them at a disadvantage.
â— Artificial Intelligence and Sports Content
Mr. Feng Baocheng believes that artificial intelligence is a crucial direction for the future of the TV industry. He emphasizes the importance of speech recognition and image recognition technologies. Currently, most AI applications in TVs are limited to voice control. To enhance user experience, Coocaa has formed strategic partnerships with Baidu and Sogou, aiming to deliver the best AI experience to millions of households, including Skyworth TV users.
Sports content is highly valuable and scarce, leading to fierce competition among Internet TV brands. However, the cost of acquiring sports rights is too high for most brands to handle alone. That’s why PPTV purchases these rights and distributes them across platforms. Coocaa has a strategic partnership with PPTV and also has access to Tencent’s NBA content, allowing users to enjoy live broadcasts of top-tier games.
◠2018 – Coocaa Re-launches OLED TV
Internet TV brands need visibility, and OLED technology is incredibly appealing. However, small-scale brands often struggle to secure OLED panel resources. Skyworth is the largest OLED TV brand in China, making it easier for Coocaa to launch OLED TVs. In fact, Tektronix launched the T55 OLED TV in 2016. According to Mr. Bao Baocheng, Coocaa will launch a groundbreaking OLED TV product in 2018—something worth waiting for.
Since the rise of Internet TV, most brands have struggled financially. As a subsidiary of Skyworth, Coocaa has a solid foundation, with tens of millions of users providing a strong base for OTT business profitability. We must acknowledge that Internet TV has changed how people watch TV and significantly boosted viewing rates. We look forward to Coocaa continuing to innovate and lead the TV industry toward a healthier and more sustainable future.
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