On July 18th, the "2017 China Smart Display and Innovation Application Industry Conference," co-hosted by the China Electronics Industry Association and AVC Cloud Network, took place in Beijing. The theme of the conference, "Innovation and Life," aimed to review the development trends of innovation in the flat-panel display industry during the first half of 2017 while also predicting future industry directions. Key innovations in color TV products and technologies were highlighted at the event, with Sharp and Samsung receiving dual recognitions for their groundbreaking advancements in both products and technologies.
A significant highlight of the conference was the impressive performance of high-end, large-screen TVs despite the overall decline in color TV sales. Brands like Sharp managed to stand out in the market, achieving over 1 billion yuan in cumulative sales during the 618 shopping festival and securing top rankings on platforms like JD.com and Tmall. According to Foxconn's Chief Marketing Officer, Yuan Xuezhi, Sharp's strategy aligns perfectly with consumer upgrading trends, ensuring premium quality without compromising affordability.
The conference also delved into product structure trends, noting the increasing prevalence of UHD products, large-screen TVs over 55 inches, and smart TVs. By the first half of 2017, UHD penetration reached 58%, large-screen TVs accounted for 40% of sales, and smart TVs dominated at 85%.
As consumer demands shift toward larger screens and higher quality displays, Sharp has strategically positioned itself to capitalize on this trend. With the only operational 10th-generation panel production line in the world, Sharp has consistently led the charge in making large-screen TVs accessible to the general public. Plans for a new 10.5-generation panel factory further underscore Sharp’s commitment to innovation and market leadership.
Foxconn's Chief Marketing Officer emphasized Sharp’s vision of integrating TVs into the broader IoT ecosystem, turning them into central hubs for home entertainment and smart living. He remarked, "We aim to not only connect devices but also connect people."
The conference also explored cutting-edge display technologies, including OLEDs, quantum dots, laser TVs, and the revolutionary 8K display technology. Experts noted that 8K technology could redefine visual experiences, offering resolutions beyond human perception and enhancing various sectors such as education, entertainment, and healthcare. Despite challenges in widespread adoption, the potential impact on high-quality image data remains immense.
In conclusion, driven by consumer demand for superior visuals and larger screens, brands like Sharp are steering the color TV industry into a transformative era. As the industry continues to evolve alongside consumer preferences, it is poised to deliver unprecedented value and experiences to users worldwide.
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