Second-tier cities: crystal lamp prices remain high

In the face of the terminal market, the price of crystal lamps has always been covered with a mysterious veil relative to the prices of other lighting products. In the second-tier city of Xiamen, the price of crystal lamps has remained high, making ordinary consumers discouraged.

Liu Pin, a small business dealing in crystal lamps in Xiamen, is very familiar with the local crystal lamp market: "Because of its level of consumption and geographical location, Xiamen's local crystal lamp is occupied by 70% of the three major brands, and other small businesses are Not ideal," he said, the three major brands are Xinwenxing, Jinda Weishahua and Aihua Huajia. According to Liu introduced, Xiamen's crystal lamp stores are 2000-3000 square meters of large shops, where the shops are very expensive to rent, coupled with high-end decoration, the price of crystal lamps is often unmatched by ordinary consumers. It is reported that once in the Xiamen market, businesses have a hidden rule for the crystal lamp: the sales price is at least 3 times more than the factory guide price.

Liu Pin even said frankly: "In 2006, the crystal lamp's terminal price was 10 times the ex-factory price. It is not unusual. In the Xiamen market, the crystal lamp is only sold to high-end consumer groups." He pointed out that the current Xiamen City can do There are very few merchants from the crystal lamp store, because there are only two types of local crystal lamp buyers: First, high-end hotels and construction projects. The crystal lamps purchased by these consumer groups are often a few dozen crystal lamps for several million yuan. This type of channel accounts for 70% of the entire Xiamen crystal lamp market; the other is a private buying group. Most of them use crystal lamps as high-end luxury goods, installed in private clubs and villas, and the average selling price of crystal lamps. It is 15,000 yuan/盏. This kind of channel only accounts for 15% of Xiamen's entire crystal lamp market share. Because of this, the terminal price of Xiamen crystal lamps has been in a high state.