Display overlord will be replaced? The next 5 years LCD is still the mainstream!

Every time we look at the past from the current perspective, we will lament the rapid development of things. The same is true for the television industry. The earliest cumbersome CRT TVs left precious memories for each of us, and the short-lived rear projections and plasmas were also destined to be rapidly replaced because of technological immaturity. Today, emerging display technologies such as OLEDs, quantum dots, and lasers are known to replace LCDs that dominate the TV market for more than ten years. For those readers who are full of expectation, I am afraid to be disappointed when I see this article, because this is impossible to achieve within five years. · It is not easy to shake "liquid crystal" - the next five years are still the mainstream. Recall that in the past ten years, LCD has been firmly occupying the mainstream market of TV. The slim size and larger display area mean that traditional CRT TVs will eventually be completely liquid crystal. Instead, the forecast in early years has long been verified by the end market. Subsequently, LCD TVs have also transitioned from traditional CCFL backlights to today's LED backlights, and they are gradually becoming mature while also gradually occupying the entire display industry.
Since 2016, there have been a lot of voices about the “end of the LCD era.” With the continuous emergence of new display technologies such as OLEDs and quantum dots, and with the large-scale promotion of TV manufacturers, it seems that LCD TVs have already begun. Gradually fade out of sight. Replacing old things with new ones has always been very much in line with the laws of development. However, for the time being, it is too early for these new technologies to completely replace LCDs.
According to authoritative data, total global LCD TV shipments in 2016 were 142 million units, and global shipments of OLED TVs were 900,000 units. In 2017, global LCD TV shipments are expected to reach 173 million units, and OLED TV sales are expected to reach 160. Between 10,000 and 1.7 million units. As can be seen from the data, the shipments of LCD TVs and OLED TVs are not entirely in one order of magnitude. Even if OLED TVs can double every year, it will take a long time to catch up with LCDs.
Hu Chunming, deputy secretary-general of the Liquid Crystal Molecular Division of the China Optics and Optoelectronics Industry Association, also clearly expressed his opinion. He believes that the most competitive technology in China is still LCD because LCD technology has developed for decades and has the most in the world. A complete and mature industrial chain, which is not available in new display technologies.
Of course, if LCD TVs want to continue to maintain sufficient competitiveness in the mainstream market, they also need to use innovation to bring vitality. Sharp made the world's first liquid crystal display device in the early 70s of the last century. Today, LCD has been questioned. Sharp, as the father of LCD, has no responsibility to blame.
8K era - LCD layout first, 8K era leader - Sharp in the wave of OLED and quantum dot technology, many television companies have chosen the camp team, and Sharp believes that LCD technology still has room for growth. "Customer First, Pursuit of the Ultimate" is the concept that Sharp has been adhering to for more than a century. At the moment when LCD technology was questioned, Sharp used LCD technology to bring us closer to the real vision of 8K. According to the results obtained from the relevant experiments, when the screen resolution reached 8K or higher, the subjects could experience the real picture effect.
Frankly speaking, although 4K TVs have become popular today, they have always been very scarce. So when Sharp launched 8K TV, many people were not optimistic. However, Sharp, as a high-end brand in the television industry for a hundred years, has already done a good job in launching 8K TV. Dr. Chen Zhenguo, president of Foxconn Technology Group, said that Sharp has been prepared to change from the "father of LCD" to the "father of 8K ecology."
In order to make 8K Ultra HD resolution really improve our "vision", Sharp 8K ecological applications, eight smart life from the work, education, entertainment, family social, environmental protection vehicles, property transaction procurement, health and safety to explore eight dimensions, only The coverage is wide enough. The so-called ecology can be called ecology! The foundation of Sharp 8K Ecology is to build the entire industry from content to broadcast, from the shooting of 8K sources in the upstream to the storage and transmission of 8K content, and to the final 8K content playback, forming a complete industrial chain. Obviously, Sharp is well prepared to lead the new 8K era.
Being able to see the real world on television screens is the ultimate goal of unrelenting struggle for countless television people. Looking back at history, it's not hard to find that Sharp's father, from the industry's benchmark LCD to the father of the 8K who leads the future, is based on the relentless pursuit and persistence of LCD technology from beginning to end. Only in this way can the keen perception of the needs of the times be met. Difficult to achieve future technology ahead of schedule.
LCDs continue to occupy more than 90% of the panel's share. OLEDs and Quantum Dots still take time to replace LCDs. Since 2017, OLED TVs and Quantum-dot TVs have gradually become known. OLED TVs, thanks to their self-luminous characteristics, can bring deep black performance. Quantum-dot TVs rely on the luminescent properties of materials to bring more colorful colors. However, it may take some time for OLEDs and quantum dot technology to completely replace LCD technology because they still have problems to solve.
The biggest challenge for OLEDs is the capacity issue. In the television field, only LG Display, which currently has the ability to produce OLED screens, has three production lines. The production scale in 2017 will be about 1.8 million units. In 2018, it is expected to only be able to produce OLED screens. More than 2.5 million. For the OLED production line investment, although the mainland panel makers BOE and Huaxing Optoelectronics have both shown a positive attitude this year, they have begun to build a panel plant. However, due to infrastructure construction time, equipment procurement, installation, commissioning, and mass production, I am afraid that It will take 3 to 5 years.
The quantum dot technology needs to face the problem is to achieve true electroluminescent QLED, to know that all quantum dot TV is still based on an LCD technology innovation, just change the backlight to a more pure blue, while also adding A layer of quantum dot film, which brings more rich colors. However, the final form of quantum dot technology is self-luminous QLEDs, which do not require backlight support, and this technology is currently still being developed.
From the above two points, it can be seen that although OLED and quantum dot TV have begun to occupy a certain share in the market, they still need to make greater efforts in the research and development of production capacity and technology. The liquid crystal technology has been developed for decades and has the most complete industrial chain layout in the world. No matter whether the production process, production capacity, or raw materials are mature, LCD technology will still be the most in the market in the next few years. The mainstream display technology.
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