Since last year, the competition for TV manufacturers on the panel has become increasingly fierce. The OLED camp represented by LG has taken the lead in launching the issue. On different occasions, it is claimed that OLED will become the representative of the next generation panel and will have several brands in the Chinese market. Such as Skyworth, he spared no effort to shake his flag.
The quantum dots that competed with OLEDs, after a period of silence, also chose to stand up and announce their superiority. The battle between OLEDs and quantum dots is growing, especially at this year's CES, and the two tit-for-tat trends are particularly evident. Who will dominate the future panel has become a topic of general concern in the industry.
The main hall will stage OLED and quantum dot battlesThe central pavilion of the main venue symbolizes the strength of the brand. According to an exhibitor with many years of experience, according to the rules of CES, the organizer will let the company choose its own booth according to the number of points. Even if the company is willing to pay, if Not enough points, it is difficult to get the most satisfactory position.
The reporter learned that as an old exhibitor of CES. Several TV giants from Samsung, LG and TCL have considerable booths at the main venue. Judging from the scene of the exhibition, all three TV manufacturers are in a prominent position in the center, cheering for their own quantum dots and OLEDs.
In the Samsung Pavilion, an entrance is an advertisement for quantum dots. On the two sides of the entrance, "The Next InnovaTIon In TV" (the next generation of innovators in the TV field) is written. In the pavilion, Samsung's 98-inch 8K quantum dot concept TV has attracted a lot of attention.
According to industry insiders, since OLED is an anode, the front side faces the user, the resolution is hard to be finer, and it is impossible to make 8K TV. The 8K concept TV of this quantum dot exhibited by Samsung is also announcing its resolution. Superiority.
Not far from the LG pavilion, there is also a large slogan of OLED, "Perfect Color on Perfect Black" (perfect color in the black field). The main location of the pavilion is a series of beautiful OLED ultra-thin TVs. According to the staff, the TV is only 2.9 mm, which fully demonstrates the advantages of OLED panels in ultra-thin performance.
As the third pole of the TV industry, TCL also launched a number of quantum dot TVs at its own booth, one of which is only 3.9 mm thick. It is understood that this quantum dot TV is designed for TCL's own production, breaking the dependence on Japanese and Korean panel companies.
A staff member told reporters that although there is still a certain gap in thickness with 2.9 mm OLED TV, this TV is more technically mature and can be mass-produced very quickly. At the same time, from the perspective of technology trends, quantum dots are also easier to achieve the ultimate goal of "printing."
It is worth noting that TCL Quantum Dot TV was presented at the “2016-2017 Global Leading Brand Global Top Brands†award ceremony co-sponsored by American International Data Group (IDG) and the largest consumer magazine of the US consumer electronics industry, TWICE. The “Global Display Technology Innovation Award of the Yearâ€, which was awarded the most valuable amount of CES, was once again recognized by the industry.
According to Zhang Shaoyong, general manager of TCL Multimedia Product Center, the current OLED actually uses LCD technology. It is coated with a color group on a glass, and the OLED is used as a light source. It is not really understood by everyone. Self-illumination to do. At the same time, there are still many disadvantages such as low yield, low production efficiency and low service life.
In Zhang Shaoyong's view, compared to several weaknesses of OLED, when the next stage of electrode illumination, different nano-scale materials are energized, the color is not the same, a glass plate, do not color groups, direct investment The material filled with quantum dots can be illuminated by power, which is the ultimate form of the industry.
Of course, it is worth noting that before this, LG related technical executives in an interview with the Nanfang Daily reporter also bluntly said that the current OLED technology has made a breakthrough in the issue of good yield and short life. Judging from the different words in different camps, the battle for the right to speak in the future will be intensified.
See you next yearHowever, it is worthy of recognition that in this battle, TCL achieved breakthroughs in technology, which also made domestic TV manufacturers become passive advocates from passive followers in the battle for panels for the first time.
As is known to all, in the TV industry, the situation of lack of core and low screen has always existed, and domestic TVs need to rely on a large number of imported Japanese and Korean panels.
For example, in the OLED camp, LG is both a downstream TV supplier and an upstream panel supplier. It is in a dominant position in the camp, and Skyworth has only played a role in the camp because it cannot produce screens.
However, in the camp of quantum dots, although Samsung is still the leader, TCL can produce panels, and the technology of quantum dots is relatively mature, playing a vital role in the camp.
It is understood that throughout 2016, Samsung has not really stood up to support quantum dots. This time, the strong appearance of CES is the first public open battle. An executive of TCL also admitted in an interview with Nanfang Daily that although it is very important to truly defeat the powerful OLED of LG leader, Samsung's participation is very important, but in the competition between TCL and Samsung, TCL also has its own advantages.
TCL Group President and TCL Multimedia CEO Bo Lianming told the Nanfang Daily reporter that compared with Samsung, TCL uses similar technical means, but TCL's supply chain efficiency and cost control are stronger, and the industrial chain layout is also deeper. Bo Lianming also said that TCL has its own quantum dots, and at the same time set up a joint laboratory with universities, in the next step of electric lighting, to invest in research earlier than Samsung.
It is worth noting that when CES staged a quantum dot battle OLED, another domestic TV manufacturer Hisense also announced its entry into the quantum dot camp. Prior to this, several Hisense executives also said in an interview with Nanfang Daily. I have never expressed interest in OLED.
In response, Bo Lianming responded to reporters that the expansion of the quantum dot camp is a trend, and said: "I believe that 2017 is not a watershed between quantum dots and OLEDs. But after 2018, it will be able to distinguish who represents the future."
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