[Text / high-tech LED Gan Qin] "This year our days are very bad, the price of the product has been suppressed can not stand."
"China's national conditions are that there is a market for prices."
“Before LED made money, it was because the development of the industry created a lot of people, but now when it comes to the regular army, it can only hit the price.â€
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Recently, many LED power companies have been suffering from the WeChat group in the high-tech LED industry. Due to cost pressures and price declines, the survival environment of power companies has become more difficult this year.
In the third quarter of 2015, the price of China's LED outdoor lighting driver power supply market dropped by 25% compared with the same period of last year, while the price of the power supply market in the fourth quarter will further decline. The decline will exceed 30%.
"A lot of manufacturers have seen a lot of signals this year, orders have been reduced, some upstream IC manufacturers have abandoned the research and development of LED driver ICs, and they have not cut them directly." Liao Yuzhu, the chief engineer of Dongguan Guanguan Power Supply, said that there are still some that I thought would persist. The company that came to dawn also chose to give up.
I have to admit that the development of LED power supply is largely guided by the development direction of lighting companies. Li Jinhong, general manager of Kegu Power, said, “Some lighting customers have clearly stated that they need suppliers that can achieve the highest price, because the lighting model of the lighting manufacturers has turned to pricing according to market demand and is ready for the market. ."
As a result, the price of LED lighting products has been reduced, causing power supplies to be forced to cut prices. In order to reduce costs, power companies can rack their brains, either by reducing the number of components or by introducing a two-panel to single-panel form.
If it is only a pure cost-reduction method, the quality can be guaranteed. The final industry is still fighting price wars and lacking brand awareness. Liao Yuzhu, for example, "Before the bridge pile used in the electronics industry, before the LED lighting was born, the price of 0.22 yuan was maintained for ten years. Since the LED was available, the price has dropped to 0.07 yuan in five years."
Zheng Zhitian, technical director of Jincheng Weida, said frankly, "I have seen domestic 70W floodlights in the market, and the driving cost is only 3-4 blocks. I am shocked by the low price."
In addition, domestic companies have not paid enough attention to product certification, and have also become a manifestation of lack of brand awareness. Liao Yuzhu reluctantly said, "We spent more than 2 million yuan to do the global certification of the power supply, and as a result, there are very few companies that buy certified power supplies from domestic manufacturers, and even the maintenance fees for certification can not be earned."
“Compared with the domestic market, the overseas market pays great attention to quality and attaches great importance to certification.†Li Jinhong said that they have high requirements for this aspect and they are all certified as one certification.
In the industry's view, the current domestic LED industry generally lacks the brand effect, resulting in the lack of core advantages of the company, the domestic market only by blindly reducing prices, is definitely not a solution. Then how to solve the problem and let the industry develop healthily, become the next stage of the power supply company to think about.
The industry believes that the LED industry has come to the present, and China's manufacturing industry is gradually losing its advantage.
“Wake up the work situation of some employees and the change of service consciousness, and start from the products that have the threshold to do the best.†An industry insider suggested that domestic products should go to the high-end market, such as some engineering projects. Military products, etc., the profits are considerable.
Li Jinhong believes that LED power must enter the quality era. Under the big waves, only stable quality can achieve a stable market. "In the future, only two companies can survive. One is a company with strong financial support behind it, and the other is There are technologies that can do quality control."
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