In 2015, the domestic smart home industry continued to rise, which is inseparable from the joint efforts of all manufacturers. As far as the current domestic market is concerned, China's smart homes can be said to contain three main forces: The first category is the expansion of smart phones and equipment manufacturers into smart phones. Home market. The second category is companies that have been working in the smart home market since the beginning. The third category is the service provider that provides the system module software and hardware platform. The three forces have their own advantages, and each has its own gameplay. It is this kind of flower that makes the domestic smart home market in 2015 very hot. Next, we will use the three representative manufacturers to try to explore the development status of smart home.
Among them, it is worth noting that these important forces have chosen to cooperate with Marvell, the most powerful chip manufacturer in the IOT chip field, to realize the scale shipment of various smart home appliances, kitchen appliances and a wide range of intelligent hardware products. The prosperity of the Internet of Things market.
Xiaomi: Using smart phone gameplay to create smart home explosions
The success of Xiaomi in the field of smart phones has become a model for countless mobile phone brands. When Xiaomi enters the smart home industry, it is bound to have its own philosophy to subvert the smart home. The first is "high cost performance", this millet's tried and tested gameplay is the most effective way to seize market share in the early stage. By selling goods at almost the cost price, the benefit of the user is maximized, and the concept of “exploding goods†is proposed to delineate more smart home seed users.
The representative of Xiaomi is best known as Xiaomi Smart Socket and Xiaomi Air Purifier, all using Marvell EZ-Connect IoT chip solution. Before the Xiaomi smart socket, the price of a smart socket at least 100 yuan was directly lowered by Xiaomi to 59 yuan, and the supply chain advantage accumulated on the smart phone ensured the maximum cost performance. Followed by Xiaomi air purifier, the intelligent purifier of several thousand yuan was directly lowered by Xiaomi to 999. The latest Xiaomi air purifier 2 generations brought smaller and more powerful performance, and the price dropped directly to 699, how can users not be tempted? With the launch of Xiaomi Air Purifier 2, it is bound to attract greater attention from consumers.
In addition to this gameplay, Xiaomi has another advantage, which is also the advantage of most smartphone manufacturers. Because of the mature technology of smart phones, it will be able to create a better interoperability model. In the past, smart homes were tepid, largely because equipment manufacturers could provide top-level products, but they did not do well in software optimization and operating experience. For most smartphone manufacturers, they faced complex Mobile phone operating system, the interface of smart home is simply too easy.
Xiaomi's other two most notable recent masterpieces are Xiaomi Water Purifier and Xiaomi Smart Air Conditioner. Through dismantling, we found that the millet water purifier and Xiaomi smart air conditioner are equipped with the Marvell 88MC200+88W8801 solution. Marvell has been working with Xiaomi for a long time. By working with the top chip manufacturers of this IoT application, adding smart connection modules to traditional homes will make home operations easier and easier to use.
Xiaomi intelligent air conditioner directly uses the mobile phone as a remote control, eliminating the trouble of finding a remote control. The user can perform remote operation and automatically turn on the air conditioner before going home. By sensing the changes in the environment, you can intelligently adjust the temperature to ensure the most comfortable temperature. The millet water purifier also uses the smart connection of the mobile phone. It can view the water quality in real time, and can realize the functions of smart change filter reminder/one-click purchase, intelligent fault self-test and water flow data statistics.
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