BOE Alta new TV first test Click to view detailed parameters
Nowadays, consumer electronic products increasingly look like fast-moving consumer goods, which are full of sight but have a serious homogenization. Products are also getting faster and faster, and more and more gimmicks are being used, but they are also becoming more and more complicated to use. Such as television (parametric picture article), more and more features, but after the TV to buy home most people do not even understand the remote control, many features are not used for a lifetime. Therefore, more and more people hope to simplify and simplify their products to make them more simple, pure, and easy to use.
As a leading global semiconductor display technology, product and service provider, LCD panels manufactured by BOE are used in many places, covering LCD TVs, mobile phones, tablet PCs, notebooks, monitors, automotive systems, and digital information displays. In the field, it has 22 years of experience in producing related products such as LCD screens and industry-leading technologies, and has strong upstream and downstream resource integration capabilities. BOE shipments have risen rapidly in recent years. Shipments exceeded 460 million units in the past year alone, and shipments of mobile phones and tablet PCs have achieved the highest number in the world. For example, the screens of many LCD TVs, mobile phones and even bank ATMs on the market are all produced by BOE. They have strong capabilities in hardware manufacturing and R&D. Now BOE hopes to create a new audio-visual equipment product, and this BOE Alta is a product aimed at high-end users.
Alta is a boutique audiovisual device created by BOE
BOE Alta positioned the consumer group as a "perfectionist." These consumers have their own unique attitude toward life and focus on the quality of life. They have a very high demand for TV design, texture, screen size, and audiovisual effects. Therefore, BOE designers and engineers have spent a lot of time in these areas. Out products that meet these high-end consumer ideals. The part that best reflects the essence of the BOE Alta design is in its overall appearance and details. Let's first take a look at its fuselage section. In the above we have already mentioned that "Minimalistness" is the concept of BOE Alta as a whole. This concept is also full of flow in every detail of this product. The body shape fully shows this.
The frontal appearance of BOE Alta
At the first sight of BOE Alta, I believe everyone's eyes will inevitably stay on their bodies for a longer period of time, because it is very different from the TVs we usually see, and completely get rid of most TVs. The image of the dragging a rigid screen on the shelf. Its black body with the bottom silver-gray sound, so that black and white two kinds of contrasting colors for a reasonable match. A 55-inch screen that hits the ground makes it appear more integrated. The BOE Alta uses the current non-border design to make the body look lighter and less cumbersome. The screen performance uses fully-fitted glass.
BOE Alta integration is very strong on the back
The back of the BOE Alta's body also uses an integrated design to avoid undulations, the overall feeling is very strong, there is no LOGO on the front, only on the back of the low-key display BOE's brand LOGO. In addition, it also supports wall hanging, but it requires the use of a special wall mount.
BOE Alta maintains an elevation of 7° on the side of the fuselage
The side of the BOE Alta uses the design language of "one vertical and one horizontal". The intersection structure of the two elements meets the two characteristics of solid support and enhanced overall beauty. In addition, it forms a 7° elevation angle with the desktop, giving the user an excellent viewing angle. At the same time, the integrated design of the base and sound is a very innovative attempt.
BOE Alta power switch at the bottom right of the fuselage, the shape is not designed casually
The power button is located at the bottom right of the BOE Alta. The overall shape uses the “O†in the middle of the BOE brand logo to symbolize the rising sun. As an audio-visual product for the "perfectionist", BOE Alta will naturally not relax in the details of the fuselage process and materials, and it is very careful in the processing of every detail except for the glass on the screen and the surface. BOE Alta adheres to the principle of “Real Materialâ€, rejects plastics, and uses aluminum materials, which not only increases the overall texture, but also makes it more durable. The bottom edge of BOE Alta is integrated with the sound of all-aluminum material. It adopts an ultra-long aluminum drawing process and is seamlessly connected. After 9 processes, 2425 high-speed CNC drilled holes, and 8 Haman speaker units are built. Good sound quality.
In the past, if you wanted to connect multimedia devices on your TV, such as PS4 game consoles, high-definition players, etc., you would need to turn the TV over and connect it to the back of the TV, which is very inconvenient. This product provides a dedicated Alta Cube connection box to free all interfaces from the TV and easily connect external devices with only one cable.
Alta Cube connection box
BOE Alta display's external cable only retains one integrated cable. It is very simple and its main interface is externally connected through Alta Cube. Its integral design and all aluminum materials are consistent with Alta's style. . Alta Cube is equipped with a very rich interface, including three HDMI input interfaces (1.4a version), an HDMI output interface for connecting to a TV, and equipped with a USB.0 and 2.0 interface, as well as an optical audio output interface and headphones Interface, so that everyone no longer has to go behind the TV and play with complicated connections.
BOE Alta's remote control style is consistent with TV
The shape of BOE Alta was created by the designers of BOE and Lunar team in Germany. It has an artistic atmosphere and looks unique. In addition, its meticulous workmanship, solid craftsmanship, and details in many parts of the fuselage and accessories all clearly feel very hard. It is worth mentioning that this product is currently the only Chinese audiovisual product to win the iF Design Gold Award and the Red Dot Award. In addition to Alta Cube, Alta's remote control design style and materials are also completely consistent with the body, aluminum integrated remote control has a very good overall texture, the inner edge of the same diamond cutting, processing is very fine, feel Very comfortable. Its streamlined 11-button silicone design allows for easy blind operation.
Performance experience: simple operation of excellent quality Of course, the minimalist design concept of BOE Alta is not just to stay on the surface of the body, the system and operating interface is also the same, and is not equipped with a smart operating system, through an external HD player, game console, Various set-top boxes and other devices to input video signals. Because for these audiophiles, they are more accustomed to watching Blu-ray discs and downloading high-definition video sources to play videos locally instead of poor quality online video.
BOE Alta settings interface
The BOE Alta UI setting interface is also composed of two colors, black and white. It is very simple, practical, yet aesthetically pleasing and stylish. The simple lines and the body form an echo. It uses a rice paper design and opens up and down as if it were a picture. Many of BOE Alta's internal interfaces echo the appearance elements, making it easier for users to operate. It can be connected to the Internet via a wireless network, but its purpose is not to watch videos on the Internet, but to interact with multiple screens on mobile phones in the same local area network. Everyone can push videos on their mobile phones to the big screen and enjoy better viewing. effect. In addition, it can be connected to a playback device via Bluetooth and utilizes the high-quality Harman audio that comes with the BOE Alta to play music even when the screen is turned off.
When people are using TVs, the most troublesome feature is the complicated setting function, because many people do not understand terms such as contrast, saturation, and HDMI black field. BOE Alta adheres to a minimalist concept, which simplifies the settings that most people cannot read. It provides four preset image modes, which are selected based on the actual content to be viewed. This will make it more user-friendly and simple. Easy to use.
For these high-end audiophiles, the picture quality of TV is their most important link. Here we will experience the actual performance of BOE Alta. Before the test, we let the TV work normally for one hour and restore to the default settings. The entire test was conducted in a darkened dark room. Since the effect of using a digital camera is different from the actual performance of the TV, the following pictures are for reference only.
BOE Alta uses a 55-inch 4K ultra-high-definition LCD panel independently developed by BOE and uses a fully-fitted glass process. The surface of the screen is applied with multi-layer anti-glare technology, which greatly increases the light transmittance of the screen, that is, at the same power consumption. The next step is to achieve higher brightness. This process has recently become popular in mobile phones, but it has been adopted for the first time in large-screen TVs. This reflects BOE's strong R&D capabilities in the upstream LCD panels. In the actual experience, we can clearly feel that with the help of 4K ultra-high-definition technology, every detail of the picture becomes clearer. It is worth mentioning that the color saturation of the BOE Alta screen is also significantly better than that of ordinary TVs on the market. Its color will be more vivid, but the rendering will be more modest, and there will be no situation that is too exaggerated and somewhat “falseâ€. There is a good balance between eyeballing and authenticity.
Alta Cube can support reading mainstream RMVB, MKV, AVI, VOB, MOV format video files (also supports H.265 encoding), JPG, PNG format image files, and MP3 format audio files. It is very smooth when playing a movie, and there is no chance of a Caton phenomenon at all, and the video transition is also smooth, with almost no tailing and some pixel stalls. The same as the above test, its high color saturation makes the picture look more vivid, but it is also soft, and the screen is very rich in sense of hierarchy. In terms of audio, the BOE Alta is equipped with a 2.0-channel Harman speaker unit with a maximum output power of 2×10W, which is more crisp than the normal TV in terms of treble.
Summary: Making Domestic Brand Artwork
BOE has given BOE Alta two concepts, namely, "make it simple and easy to simplify" and "perfectism". When many TVs start to focus on low prices and scramble for new features and concepts, they emphasize television's aesthetic value more. The most basic feature of creating televisions is that they are most valued by high-end consumers: appearance aesthetics design, product texture, and sound and picture performance, making BOE Alta a “artwork†for domestic brands. On the whole, although BOE Alta adopts minimalism, it is the higher quality quenching, the rigorous refinement of technology and the demanding process. It can also be seen that domestic manufacturers are no longer merely satisfied with the introduction of low-priced TV products, but are providing aesthetic products with high added value and high artistic quality for high-end premium users, and have the confidence to compete with foreign brands. The current official quotation of BOE Alta is 19,800 yuan. It has a good competitiveness in the same price model and is an excellent choice for audiophiles who are pursuing high quality of life.
From the current point of view, BOE Alta has significant differences compared with other models, and it is relatively more important to help improve the overall taste of fashion art and create a more artistic sense for consumers' living environment. BOE Alta has made great efforts in the overall industrial design and the detailed craftsmanship. It combines technology and art perfectly. This is also the innovation of Chinese brands, and it will also promote other domestic brands and strengthen Chinese brands in the international market. The competitiveness in the market, and enhance the brand image.
Nowadays, consumer electronic products increasingly look like fast-moving consumer goods, which are full of sight but have a serious homogenization. Products are also getting faster and faster, and more and more gimmicks are being used, but they are also becoming more and more complicated to use. Such as television (parametric picture article), more and more features, but after the TV to buy home most people do not even understand the remote control, many features are not used for a lifetime. Therefore, more and more people hope to simplify and simplify their products to make them more simple, pure, and easy to use.
As a leading global semiconductor display technology, product and service provider, LCD panels manufactured by BOE are used in many places, covering LCD TVs, mobile phones, tablet PCs, notebooks, monitors, automotive systems, and digital information displays. In the field, it has 22 years of experience in producing related products such as LCD screens and industry-leading technologies, and has strong upstream and downstream resource integration capabilities. BOE shipments have risen rapidly in recent years. Shipments exceeded 460 million units in the past year alone, and shipments of mobile phones and tablet PCs have achieved the highest number in the world. For example, the screens of many LCD TVs, mobile phones and even bank ATMs on the market are all produced by BOE. They have strong capabilities in hardware manufacturing and R&D. Now BOE hopes to create a new audio-visual equipment product, and this BOE Alta is a product aimed at high-end users.
Alta is a boutique audiovisual device created by BOE
BOE Alta positioned the consumer group as a "perfectionist." These consumers have their own unique attitude toward life and focus on the quality of life. They have a very high demand for TV design, texture, screen size, and audiovisual effects. Therefore, BOE designers and engineers have spent a lot of time in these areas. Out products that meet these high-end consumer ideals. The part that best reflects the essence of the BOE Alta design is in its overall appearance and details. Let's first take a look at its fuselage section. In the above we have already mentioned that "Minimalistness" is the concept of BOE Alta as a whole. This concept is also full of flow in every detail of this product. The body shape fully shows this.
The frontal appearance of BOE Alta
At the first sight of BOE Alta, I believe everyone's eyes will inevitably stay on their bodies for a longer period of time, because it is very different from the TVs we usually see, and completely get rid of most TVs. The image of the dragging a rigid screen on the shelf. Its black body with the bottom silver-gray sound, so that black and white two kinds of contrasting colors for a reasonable match. A 55-inch screen that hits the ground makes it appear more integrated. The BOE Alta uses the current non-border design to make the body look lighter and less cumbersome. The screen performance uses fully-fitted glass.
BOE Alta integration is very strong on the back
The back of the BOE Alta's body also uses an integrated design to avoid undulations, the overall feeling is very strong, there is no LOGO on the front, only on the back of the low-key display BOE's brand LOGO. In addition, it also supports wall hanging, but it requires the use of a special wall mount.
BOE Alta maintains an elevation of 7° on the side of the fuselage
The side of the BOE Alta uses the design language of "one vertical and one horizontal". The intersection structure of the two elements meets the two characteristics of solid support and enhanced overall beauty. In addition, it forms a 7° elevation angle with the desktop, giving the user an excellent viewing angle. At the same time, the integrated design of the base and sound is a very innovative attempt.
BOE Alta power switch at the bottom right of the fuselage, the shape is not designed casually
The power button is located at the bottom right of the BOE Alta. The overall shape uses the “O†in the middle of the BOE brand logo to symbolize the rising sun. As an audio-visual product for the "perfectionist", BOE Alta will naturally not relax in the details of the fuselage process and materials, and it is very careful in the processing of every detail except for the glass on the screen and the surface. BOE Alta adheres to the principle of “Real Materialâ€, rejects plastics, and uses aluminum materials, which not only increases the overall texture, but also makes it more durable. The bottom edge of BOE Alta is integrated with the sound of all-aluminum material. It adopts an ultra-long aluminum drawing process and is seamlessly connected. After 9 processes, 2425 high-speed CNC drilled holes, and 8 Haman speaker units are built. Good sound quality.
In the past, if you wanted to connect multimedia devices on your TV, such as PS4 game consoles, high-definition players, etc., you would need to turn the TV over and connect it to the back of the TV, which is very inconvenient. This product provides a dedicated Alta Cube connection box to free all interfaces from the TV and easily connect external devices with only one cable.
Alta Cube connection box
BOE Alta display's external cable only retains one integrated cable. It is very simple and its main interface is externally connected through Alta Cube. Its integral design and all aluminum materials are consistent with Alta's style. . Alta Cube is equipped with a very rich interface, including three HDMI input interfaces (1.4a version), an HDMI output interface for connecting to a TV, and equipped with a USB.0 and 2.0 interface, as well as an optical audio output interface and headphones Interface, so that everyone no longer has to go behind the TV and play with complicated connections.
BOE Alta's remote control style is consistent with TV
The shape of BOE Alta was created by the designers of BOE and Lunar team in Germany. It has an artistic atmosphere and looks unique. In addition, its meticulous workmanship, solid craftsmanship, and details in many parts of the fuselage and accessories all clearly feel very hard. It is worth mentioning that this product is currently the only Chinese audiovisual product to win the iF Design Gold Award and the Red Dot Award. In addition to Alta Cube, Alta's remote control design style and materials are also completely consistent with the body, aluminum integrated remote control has a very good overall texture, the inner edge of the same diamond cutting, processing is very fine, feel Very comfortable. Its streamlined 11-button silicone design allows for easy blind operation.
Performance experience: simple operation of excellent quality Of course, the minimalist design concept of BOE Alta is not just to stay on the surface of the body, the system and operating interface is also the same, and is not equipped with a smart operating system, through an external HD player, game console, Various set-top boxes and other devices to input video signals. Because for these audiophiles, they are more accustomed to watching Blu-ray discs and downloading high-definition video sources to play videos locally instead of poor quality online video.
BOE Alta settings interface
The BOE Alta UI setting interface is also composed of two colors, black and white. It is very simple, practical, yet aesthetically pleasing and stylish. The simple lines and the body form an echo. It uses a rice paper design and opens up and down as if it were a picture. Many of BOE Alta's internal interfaces echo the appearance elements, making it easier for users to operate. It can be connected to the Internet via a wireless network, but its purpose is not to watch videos on the Internet, but to interact with multiple screens on mobile phones in the same local area network. Everyone can push videos on their mobile phones to the big screen and enjoy better viewing. effect. In addition, it can be connected to a playback device via Bluetooth and utilizes the high-quality Harman audio that comes with the BOE Alta to play music even when the screen is turned off.
Image settings
When people are using TVs, the most troublesome feature is the complicated setting function, because many people do not understand terms such as contrast, saturation, and HDMI black field. BOE Alta adheres to a minimalist concept, which simplifies the settings that most people cannot read. It provides four preset image modes, which are selected based on the actual content to be viewed. This will make it more user-friendly and simple. Easy to use.
For these high-end audiophiles, the picture quality of TV is their most important link. Here we will experience the actual performance of BOE Alta. Before the test, we let the TV work normally for one hour and restore to the default settings. The entire test was conducted in a darkened dark room. Since the effect of using a digital camera is different from the actual performance of the TV, the following pictures are for reference only.
4K Ultra HD Content Experience (1)
4K Ultra HD Content Experience (2)
4K Ultra HD Content Experience (3)
4K Ultra HD Content Experience (4)
4K Ultra HD Content Combat (5)
4K Ultra HD Content Real Combat (6)
BOE Alta uses a 55-inch 4K ultra-high-definition LCD panel independently developed by BOE and uses a fully-fitted glass process. The surface of the screen is applied with multi-layer anti-glare technology, which greatly increases the light transmittance of the screen, that is, at the same power consumption. The next step is to achieve higher brightness. This process has recently become popular in mobile phones, but it has been adopted for the first time in large-screen TVs. This reflects BOE's strong R&D capabilities in the upstream LCD panels. In the actual experience, we can clearly feel that with the help of 4K ultra-high-definition technology, every detail of the picture becomes clearer. It is worth mentioning that the color saturation of the BOE Alta screen is also significantly better than that of ordinary TVs on the market. Its color will be more vivid, but the rendering will be more modest, and there will be no situation that is too exaggerated and somewhat “falseâ€. There is a good balance between eyeballing and authenticity.
Alta Cube can support reading mainstream RMVB, MKV, AVI, VOB, MOV format video files (also supports H.265 encoding), JPG, PNG format image files, and MP3 format audio files. It is very smooth when playing a movie, and there is no chance of a Caton phenomenon at all, and the video transition is also smooth, with almost no tailing and some pixel stalls. The same as the above test, its high color saturation makes the picture look more vivid, but it is also soft, and the screen is very rich in sense of hierarchy. In terms of audio, the BOE Alta is equipped with a 2.0-channel Harman speaker unit with a maximum output power of 2×10W, which is more crisp than the normal TV in terms of treble.
BOE Alta will become an artwork in the living room
Summary: Making Domestic Brand Artwork
BOE has given BOE Alta two concepts, namely, "make it simple and easy to simplify" and "perfectism". When many TVs start to focus on low prices and scramble for new features and concepts, they emphasize television's aesthetic value more. The most basic feature of creating televisions is that they are most valued by high-end consumers: appearance aesthetics design, product texture, and sound and picture performance, making BOE Alta a “artwork†for domestic brands. On the whole, although BOE Alta adopts minimalism, it is the higher quality quenching, the rigorous refinement of technology and the demanding process. It can also be seen that domestic manufacturers are no longer merely satisfied with the introduction of low-priced TV products, but are providing aesthetic products with high added value and high artistic quality for high-end premium users, and have the confidence to compete with foreign brands. The current official quotation of BOE Alta is 19,800 yuan. It has a good competitiveness in the same price model and is an excellent choice for audiophiles who are pursuing high quality of life.
From the current point of view, BOE Alta has significant differences compared with other models, and it is relatively more important to help improve the overall taste of fashion art and create a more artistic sense for consumers' living environment. BOE Alta has made great efforts in the overall industrial design and the detailed craftsmanship. It combines technology and art perfectly. This is also the innovation of Chinese brands, and it will also promote other domestic brands and strengthen Chinese brands in the international market. The competitiveness in the market, and enhance the brand image.
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