Iqiyi Jingdong Strategic Cooperation Deepens Video E-commerce Layout

Recently, JD.com and iQiyi have reached a strategic cooperation. iQiyi has become the exclusive video partner for Jingdong's 12th anniversary 6.18 shopping spree. About 50 celebrity content videos of JD.com will be uploaded to iQiyi Video Cloud Platform, and iQiyi will provide the video. Hosting and playing services. IQIYI will also use Videoout video advertising technology, which is uniquely created by the company, which will extend the user's stay in JD.com and greatly increase the purchase conversion rate of the product. As a video cloud service provider, the iQiYi cloud platform's open model and cloud computing capabilities have become many e-commerce brand partners.


As a cloud open platform focused on the video industry, Iqiyi Cloud Service Open Platform relies on iQIYI's cloud computing capabilities to provide partners with one-stop video services for video capture, upload, transcoding, storage, distribution, and playback. . Compared to a platform that can only provide a single video service, IQIYUN Cloud Platform can fully utilize platform resources to explore video marketing for e-commerce companies and partners and create the fastest access. iQIYI through the mining of 500 million video user behavior, starting from the degree of user portrait and advertiser brand attribute fit, efficient deployment of resources, personalized recommendations for users, enabling advertisers to achieve accurate advertising.

In this cooperation, JD.com once again used iQiyi's video-on-demand advertising technology. Through intelligent algorithms, the contents of the film can be quickly and accurately identified, and large-scale operation can be realized. Specifically, iQiyi produces, transcodes, and distributes the star content provided by JD. Jingdong's iQIZi player plays the content, while the video player also displays the list of products in the movie on the right side of the player. With the video playback, the product list will be continuously transformed to achieve the purpose of diverting goods.

It is worth mentioning that prior to the cooperation of the 6.18 event, Jidoh’s titled “Idolize Supermodel” in the iQiyi program used the technology with the purchase, and through the iQiYi’s original intelligent algorithm, the program’s The clothing worn by the supermodel student can be quickly and accurately identified. The video will generate a purchase link for the corresponding product. The user can jump to Jingdong with one click and purchase the clothing worn by the player. With content promotion, the exposure of JD.com's apparel category was increased.

As the first video website to explore video e-commerce, in the fourth quarter of 2014, iQiyi launched a video e-commerce business and conducted various explorations in connection with content, such as combining popular IP, launching corresponding peripheral products, and mobile End to explore movie ticket purchase business online. In addition to Jingdong, Suning Tesco, Vipshop, Beauty, Mushroom Street and other businesses all have close cooperation with iQiyi “On-Demand” and video hosting.

Gong Yi, the founder and CEO of iQiyi, once said: “There are many services that video websites can be connected to in the future, and e-commerce is one of them. The iQIYI has to do is to open these industries and businesses. Today, iQiyi video e-commerce Constantly upgrading, we have gone deep into all aspects of content production, video marketing, and e-commerce services.” As a value-added service typical of “Internet+,” iQiyi’s video e-commerce will not only create new formats for its own video e-commerce. It will also continue to cooperate with third parties in depth to drive related industries to further explore mutual benefits.

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