In 2016, with the wave of publicity of Baidu unmanned vehicles in China, the enthusiasm of domestic consumers for driverless cars is getting higher and higher, and many heavy participants who were not originally in the automotive field also started. I have squeezed into this market. Among them, the most popular ones may be the automotive semiconductor market, especially with the increase of in-vehicle electronic devices such as artificial intelligence and driverlessness. The demand for computing and data processing capabilities of in-vehicle intelligent systems is also increasing. The traditional giants of these mobile computing chips have begun to focus on this market and have begun to cut in through their own methods.
Nvidia's first "Wang bombing" in the unmanned field was probably the Baidu World Congress in September last year. Nvidia CEO Huang Renxun personally attended and announced to the outside world that he would jointly develop a self-driving car platform. As the undisputed leader in domestic autonomous driving, the technology level of Baidu unmanned vehicles can even compete with competitors such as Google.
In fact, as early as January 2016, NVIDIA released the Drive PX2 autonomous driving platform at CES. This product uses deep learning technology to sense and understand the surrounding environment of the car through sensors on the car and help the car achieve automatic driving. Although it did not cause much attention at the time of publication, it was gradually applied by some traditional car companies. Today, Tesla and Volvo have become users of the Drive PX2. For NVIDIA, the future direction is to become an artificial intelligence computing company. At the NVIDIA GTC (GPU Technology Conference) last year, the new low-power computer Drive PX2 for Autocruise was released, plus a new generation of artificial intelligence super Computer Xavier, NVIDIA's hardware layout for smart driving has begun to show. At the end of 2016, Nvidia received the U.S. drone drive test license issued by the Californian administration, which is the most aggressive of the unmanned, and has now conducted road test of the unmanned vehicle system in California.
Intel: The giants love to buy and buy.In order to quickly enter the market of car chips, Intel has fully leveraged the competitiveness of the giants. In less than half a year from April to September last year, Intel acquired Yogitech, which provides security tools for driverless car chips. Arynga, OTA wireless upgrade technology for people's car systems, Itseez and Movidius, autonomous driving visual computing companies, and Nervana Systems, a deep learning company, and Mobileye, an ADAS company in Israel.
Of course, if you think that Intel is buying and buying to promote the development of unmanned car-related chips, Intel has now separated the car team from the IoT team and established the Automated Driving Group. Prior to this, in August 2016, the Automotive Solutions Division was established to develop a processor chip for autonomous vehicles. In November, it announced a $250 million investment in data collection for autonomous driving. According to media reports, Intel's number of driverless vehicles is close to 50, and road testing has begun.
Qualcomm: The new direction of the mobile chip kingIn the era of mobile Internet, Qualcomm has occupied the vast majority of the mobile terminal chip market, and it has earned a lot of money. However, with the development of in-vehicle systems, Qualcomm has also begun to focus on the market of automotive chips. However, since the main business is still focused on chip design and production, the main direction is purely in-vehicle systems.
At the beginning of 2016, Qualcomm announced that it has reached a cooperation with Audi to provide special chips for in-vehicle infotainment systems for some of its models launched this year. In fact, this product has already launched the first-generation product Snapdragon 602A as early as 2014. To better position the automotive chip market, Qualcomm acquired NXP Semiconductors, the world's largest automotive chip maker, for about $47 billion in October 2016, and returned to the ranks of billion-dollar market capitalization companies. After the completion of the acquisition, Qualcomm will directly obtain NXP's complete product line in the field of Internet of Things, which will be the most important incremental market for the chip industry in the next five years.
Who else?In addition to several chip giants, other medium-sized chip makers are also gearing up. Even if they can't get a large piece of land, they should grab a piece of meat at the mouth of the big crocodile. The first is Samsung. In July 2016, Samsung invested RMB 3 billion in BYD. The main purpose is to promote the market for new energy vehicles in China, and to improve its development space and R&D capabilities in the field of in-car entertainment, navigation and autonomous driving. Samsung then became a battery supplier for Silicon Valley electric car startup Lucid Motors. In addition, Samsung began researching autonomous driving technology as early as the end of 2015, and in February 2016 invested in Singapore's autonomous driving startup nuTonomy. However, Samsung's participation in the automotive industry does not seem to focus on a certain link, but is often achieved through investment in automobile companies.
German chipmaker Infineon has made automotive electronics one of its four business divisions early. In July 2016, Infineon bought the Wolfspeed division from the US LED manufacturer Cree, which is mainly engaged in the production of silicon carbide chips. Infineon believes that this chip will be in the future. The year will gradually replace the traditional chips currently used in the automotive market. In October of the same year, Infineon bought Innoluce, a Dutch semiconductor company. The company's main direction is the light detection and ranging system of self-driving cars.
Interested in automotive electronics products, Taiwanese chip maker MediaTek officially officially announced its entry into the automotive chip market in November 2016, but some people are dumbfounded that MediaTek has just sold the car chip business to 600 million less than half a year ago. The price of the dollar was sold to the digital map service provider NavInfo, but after the sale, MediaTek also invested $100 million in NavInfo to jointly develop the automotive semiconductor and automotive networking markets. Is it a little dizzy? MediaTek is not dizzy, but intends to cut into the four core areas of driver assistance systems, high-precision millimeter-wave radar, in-vehicle infotainment systems, and in-vehicle communication systems. It is known that there are nearly 2 billion consumer electronics products in the world. It’s no surprise that MediaTek’s chip products are set to be bigger.
postscript
Needless to say, in-vehicle electronic equipment is a huge but not fast-growing market. With the development of advanced technologies such as artificial intelligence and autonomous driving, this market is gradually heating up, but even the most radical companies do not think this market will be very fast. Mature, so I believe that more and more competitors will participate before the market matures.
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