The domestic SUV market has exploded, and six of the top 10 sales are domestically produced. The car has since fallen.

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The SUV is red, and it is increasingly obscuring the radiance of the car. Everyone talks about SUVs and cars, it seems to be talking about two models, but from the perspective of building cars, they are ultimately a model.

Hard-core off-roads like the Jeep Wrangler, Toyota Prado, Chevrolet Suburban, and the non-loaded body, with powerful four-wheel drive and high-powered engines, these cars certainly can't be said to be the same thing as a car. But even the most popular SUV in the United States, this type of hard-core off-road sales accounted for only about 10% of all SUV sales, and the rest of the SUVs are the children of the car mother, the so-called crossover models (usually known as "urban SUV") It is also.

Therefore, when we saw the Chinese local brand SUV laughing and laughing, but the car is becoming more and more silent, my heart is a bit embarrassing. After all, the car is the foundation of the SUV. After leaving the car mother, can the SUV be better in the future?

The star of the local brand car sales, only a single seedling of Geely Emgrand?

According to the latest data of the Association, the sales volume of the sedan market in June 2017 reached 886,300 units, which was less than the same period of last year, down 3.8% year-on-year; the top 20 sales were almost all joint-venture brand cars, and only Chinese Geely cars were left in China. The new Emgrand is "a single seedling." New Emgrand sold 121,509 vehicles from January to June this year, with an average of 20,000 units per month. In terms of sales in the first half of the year, it squeezed into the top ten of the sedan.

The SUV market is “growth and gratifying”. In June 2017, SUV sales reached 744,400 units, a year-on-year increase of 15.5%. China's local brands changed the car market's decline, Haval H6, Chuanqi GS4, Baojun 510, Geely Bo Yue and other six cars entered the top ten sales.

Now that the SUV is the trend, Chinese local brands are taking advantage of the trend and taking the lead in the SUV field. It is reasonable to say that everyone should celebrate the championship, but think about what is wrong.

The SUV is coming, will the car fall from here?

One of Honda’s most important models, the 10th Accord, has just been released in Detroit, USA. Conference, senior vice president of American Honda Conrad said: "We sTIll believe in sedans (we still trust the car)." Honda believes that the downward trend in car sales is slowing, there are still a lot of people of all ages to look stylish, nimble and fuel efficient The car, and Honda tried to use the Accord to save the car's decline.

Car sales in the United States are also declining, with market share shrinking from 44% in 2015 to around 38% today. The reason for the decline is as good as China: being squeezed by SUVs.

Not only Honda, Volkswagen, Toyota, GM and other multinational automobile brands, while accelerating the pace of R&D and listing of SUV models, did not relax on the core project of the sedan. Toyota recently released a new generation of Camry before the Accord. The chief engineer of Camry said: "If other auto companies turn their attention to SUVs, that is a good opportunity for us to expand our car market share."

The status of the "core product" of the car has not wavered

There is no doubt that the Accord and Camry are still the core products of Honda and Toyota. The Accord uses Honda's latest 2.0T engine and 10AT gearbox, and the Camry is derived from Toyota's latest TNGA modular platform, equipped with Toyota's latest 2.5-liter naturally aspirated engine with thermal efficiency of over 40%.

In addition to Jeep, Land Rover, which is a hard-core off-road brand, the core models of each car company are cars, and the SUV is just a derivative of the car platform. The core model of Volkswagen is golf. The core models of BMW are BMW 3 Series and 5 Series. The core models of Mercedes-Benz are S-Class and E-Class, and so on.

Honda can use the Fit platform to create H-RV (domestic X-RV or Binzhi), use the Civic platform to create C-RV, and use the Accord platform to create Pilot; Toyota's RAV4 comes from the Corolla platform, and Highlander comes from the Camry platform. The BMW X3 and X5 are models with the same platform as the 3 Series and 5 Series. Nowadays, most SUVs on the market are born out of cars, and they are said to be just a shell-changing car. The quality of the SUV depends on the quality of the platform car. The competent mother, the child born is generally not bad.

The SUV is still relying on the brand influence of the car.

The SUV seems to be a separate car category. In fact, many users choose to look at the face of their car mother when choosing an SUV. For example, people choose RAV4 or Highlander. They know Toyota's balance and reliability from Corolla and Camry. People choose CR-V or Binzhi, and they think that the mechanical aspects of Civic and Fit have always been good.

The most representative of this is BMW's X-Series.

At the beginning of the 1990s, the United States had a boom in SUVs. BMW looked very enthusiastic and wanted to take a slice of the SUV. At that time, it only had car products and never had the experience of developing SUVs.

In 1994, BMW bought the Land Rover brand from the British. BMW started to develop SUVs from the 5 Series sedan platform. During the period, it really benefited a lot from the Land Rover Range Rover. The engine management system under the steep slope and off-road conditions was copied and the Land Rover R&D team also provided some technical support.

In 1999, when the first generation of X5 came out, there were many criticisms, such as the appearance of awkward, poor off-road ability and so on. BMW was a little dizzy at one time, but quickly realized that BMW's SUV does not require any powerful off-road capability, but a strong road performance. Even with the introduction of SUV models, the “final driving machine” that BMW has always pursued cannot be changed.

So, when the model was changed in 2002, BMW stuffed a 4.6-liter V8 engine into the X5 and featured "the fastest SUV on the planet."

When BMW's own SUV went on the market, it immediately felt that the Land Rover brand was a cumbersome, and soon sold it to Ford in 2000.

Car, SUV, MPV, one can not be less

In the face of "big companies" such as Toyota, Volkswagen, and GM, Honda is accustomed to claiming to be a "small company," and the model lineup has always been "refined." Even if it is very refined, Honda's product line is still complete, cars, MPVs, SUVs, and, in recent years, Honda has also learned a platform to produce a variety of vehicles, just on the small car platform, Fit, Feng Fan, Gory X-RV, Binzhi and so on.

Needless to say, such as "big companies" such as Toyota and Volkswagen, especially under the new-generation modular platform, the same platform will produce different levels and different types of cars with cars as the core.

There are two advantages to this: First, the scale effect can be achieved. There are more models on the same platform, large-scale general-purpose components can be used, and the cost of R&D and manufacturing can be reduced. Second, the anti-risk capability of the auto company can be improved. When the market winds change, it is very passive.

For example: after the 1990s, SUVs continued to be sought after in the US market. However, in the 2008 financial crisis, the three major auto companies in the United States urgently cut production of SUVs and switched to cars with low fuel consumption during the 2008 financial crisis. After the year, with the economic upturn and the fall in oil prices, the SUV has recovered strongly in the United States. The “Big Three” is now reducing production of cars and expanding the production of large-size SUVs.

Another example: MPV models are also under the impact of SUV, a serious decline in the European and American markets, but who can expect, in the Chinese market, the lonely MPV flower from the low-end market began to bloom, a lot of high-end The market is spreading.

Chinese local car brands are best not to "partial"

The market of Chinese local auto brands is sensitive and responsive, accurately capturing the hot trend of SUV models and taking the lead in the SUV field. However, some car brands have put all their treasures on the SUV, and they are keen to develop "explosive SUVs". The car business is a bit ridiculous, and this momentum is not good.

Therefore, when we were found in the sales list of a group of joint-venture cars, we found that Geely Emgrand’s “one-of-a-kind” local Chinese brand was more complicated. On the one hand, Geely adhered to the basic model of the sedan and continued to improve the quality of the sedan; on the other hand, it was also uncomfortable for the local brand sedan.

Geely Emgrand has been listed for 8 years and has accumulated more than 1.3 million units of sales. It has been sitting in the position of the local brand car sales leader for 6 consecutive years. The reason is that Geely has always attached importance to the car business, and has continuously improved and continuously upgraded Emgrand. A good reputation.

Geely Automobile has produced a number of star models in recent years, such as the car Borui, the SUV Bo Yue and the Emgrand GS, but there is no doubt that Emgrand is Geely’s “base model” and has quietly laid the foundation for the progress of the Geely brand for many years. Looking at other local brands, can you find several such "base models"?

An Conghui, President and CEO of Geely Automobile Group once said: "From the product point of view, the foundation must be a car. For the three types of products such as SUV, MPV and car, the basis must be in the car. This is Geely's understanding." Our target is a global enterprise. A global company must be from a full spectrum of cars, SUVs, MPVs, etc., and can't just do a certain product. This is a very clear strategy."

Sincerely, the car is a hundred years old, the car company is alive and dead, if the model is not enough, the company is not big enough, even if the car is the ultimate, it will inevitably become the bag of the big company acquisition. The Land Rover, which was sold and sold by hand, is an example.

BMW made sports luxury cars as the peak, but still remember to create a natural and awkward SUV; that year also acquired the Mini, the layout of economical cars; in recent years, the predecessor of the "cheap luxury car"; also patiently put The numbers of cars and X-series are filled one by one – the complete lineage is indeed the basic strategy for car companies to cope with the crisis. Why is Toyota robust? Open the Toyota website and look at Toyota's countless subdivisions. You will sigh that it is really hard to beat Toyota.

Now that the domestic SUV market is skyrocketing, Chinese local brands have benefited a lot from it; but no one can predict how long this kind of excitement will last. If the bet is put on a model, how should it be dealt with when the market becomes a day?