OFweek smart home network news recently, smart home suddenly fire: after Amazon released the Echo Show smart speakers with touch screen, Microsoft's joint Harman launched smart speakers based on Cortana, this year's Google I/O conference, Google's intelligence Speaker Google Home also ushered in a major upgrade: support for call features.
Amazon, Google, Microsoft. . . . . . These top technology companies have entered the field of smart homes and can not help but wonder: What kind of charm does smart homes have, can it allow so many tech giants to rush?
Grab the position of smart home entrance
The concept of smart speaker was born in 2014. At that time, Amazon released the first smart speaker, Amazon Echo. Echo, which uses the voice interaction mode, can not only achieve voice playback music operation, but also control access to the smart hardware, and even to voice shopping. . Although there was no large-scale publicity, by 2015, this product had occupied 25% of the entire speaker market.
At last year's Google I/O conference, Google also launched its own smart speaker, Google Home. The google assistant-based product can perform functions similar to Amazon Echo: including music playback and hardware control.
Microsoft & Harman joint launch of intelligent speaker Invoke
The reason why smart speakers have become the focus of many giant hair forces, a large part of the reason is its "smart home entrance" status. The entrance often determines the choice of intelligent hardware in the entire ecosystem: Users who choose Amazon Echo will inevitably choose the matching intelligent hardware, in this way.
The biggest advantage of taking the lead in the intelligent speaker market is that it can have a higher share. In the case of a product function/experience gap that is not large, the ecosystem that actually affects the user's choice is often a smart speaker. For smart hardware providers, the more universal ecology is obviously a better choice.
Artificial Intelligence
Whether it's Google Home with Assistant, Amazon Echo with Alexa, Microsoft Invoke with Cortana, or the rumored Apple Siri speakers. Voice Assistant is the heart of these smart speakers.
Li Di, head of Microsoft Xiaobing, once said: Artificial intelligence and smart home integration will be divided into three processes: control-feedback-fusion. At this stage, most of the functions that can be implemented by smart speakers are still some control functions: for example, control of music playback, intelligent hardware switching, and so on. This is not a small distance from what we think of artificial intelligence.
Google Home
For tech giants, another benefit of entering the smart home sector is the ability to get more user data models. Just as Microsoft “cultivated†artificial intelligence with Xiaona and Xiao Bing, the user data obtained by smart speakers can also help them deepen the research of artificial intelligence.
Google’s Google I/O Developer Conference this year has repeatedly mentioned the key point: the transition from “Mobile First to AI Firstâ€. In fact, not only Google, the Microsoft Blid Developers Conference that ended recently has focused on “artificial intelligence and the cloud. The role of smart speakers in this is not just a water tester but also a learner.
Why Rare Technology Companies in China Enter the Smart Home
It is worth noting that when VR, AR, drones and other technologies are popular, the speed of follow-up by domestic technology companies can be called first-rate. But in smart speakers, or smart home entrance competition, there are still few incoming players. Why is this?
Experience: In terms of technical difficulty, the entry threshold for smart speakers is not high. However, the reason why domestic enterprises rarely enter the market is the large factor that takes into account the product's experience. Several players who are already in the torch or ready to enter the smart speaker industry have their own voice assistant software and have gone further in voice interaction. This is unmatched by most domestic technology companies.
Eco-charisma: In addition, ecology is the biggest value of smart speakers, and it is also why most technology companies do not want to enter.
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