Gigabit broadband new situation mobile counters China Unicom Telecom with price advantage

Electronic enthusiasts eight o'clock in the morning: China Telecom (microblogging) at the Nanjing Expo site showcase Gigabit broadband. Figure / Vision China

10 trillion, 20 trillion, 100 trillion, with broadband competition between the three major operators intensifying, the broadband rate has also doubled. Now, Gigabit broadband is coming! On April 9, Beijing Mobile opened the first Gigabit demonstration community. , began to intervene in Gigabit broadband. At the end of March, China Unicom (Weibo) released a new brand of “Light Broadband+” and announced the launch of Gigabit pilots in 15 cities across China, including Beijing, Shanghai and Harbin. China Telecom proposed the goal of “Gigabit Optical Network Layout New Zone” in the construction of Xiong’an New District, and carried out the Gigabit pilot program in Shanghai, Fujian and Henan.

However, from the pilots of the three major operators, Gigabit broadband is still in the experimental operation stage. To truly achieve universal popularization, it is necessary to cross the barriers of cost, demand and acceptance.

The competition of fixed-line broadband services between the three major operators has entered a feverish trend. According to the relevant data released in the 2016 annual reports, China Telecom's broadband users are 123 million, China Mobile (microblogging) and China Unicom gap Not big, they are 77.62 million and 75.24 million respectively.

Gigabit broadband has become a new battleground opened by the three major operators. Since last year, various companies have successively launched Gigabit broadband pilots. It is reported that the downlink bandwidth of Gigabit broadband can reach 1000M (1G) ultra-high-speed broadband network, and can improve data transmission efficiency and shorten data transmission time. Theoretically download an 8GB Blu-ray video file, 1000M broadband only takes 65 seconds, 100M broadband It takes 10 minutes.

Analysts pointed out that China Mobile has won the "enclosure movement" of users with its low-cost bundling strategy, which will inevitably pose a threat to China Telecom, which has an advantage in broadband business. It will not be easy for China Mobile to surpass China Unicom. Give up the broadband market. Jiang Zhengxin, deputy general manager of China Unicom, told the media that in the long run, free broadband is not sustainable. What is more important is that in addition to low prices, users need high-quality networks and better services.

The Beijing News reporter found that it is not an easy task to really use Gigabit broadband. First, Gigabit broadband is still in the early stages of promotion, with limited coverage and high costs. Second, to enjoy Gigabit broadband services, users need to upgrade the relevant hardware in the home, such as optical cats, routers, network cables and network cards.

Telecom expert Kang Wei told reporters that Gigabit broadband can be realized technically, but there are still few cases of entering the community. Now only a small number of users are using it. "Broadband still needs a development process. Now many communities have not yet entered 100 megabits of broadband. It is impossible to say that 100 megabits of broadband has not yet reached the Gigabit broadband. On the other hand, the price is too expensive for the ordinary people, and the market accepts Not very high."

Analysts pointed out that Unicom and Telecom are more competitive on Gigabit broadband, which has a lot to do with the accumulation of broadband services by the two operators over the years. "South Telecom and Beijing Unicom" are used to describe the southern broadband market. Telecommunications is the boss, and the north is the territory of China Unicom. Although China Mobile has surpassed Unicom in terms of the number of users with low price strategy, there is still a certain gap between the quality of users and China Unicom. Kang Wei pointed out that mobile broadband has seized part of the rural market, but these users obviously will not pay for Gigabit broadband. .

Telecom expert Liu Qicheng said, "Several operators should accelerate the establishment of their own Gigabit network. Whoever has more funds can quickly occupy this market and form a market scale." Obviously, from this perspective, China Mobile’s funds The reserve is the most abundant, and it is more likely to lead in the construction of the Gigabit network.

1 Mobile price giant rate is unstable

Price: 800 yuan / month, 9600 yuan / year, 19200 yuan / two years (Beijing)

Coverage area: Beijing Jinhai International Community; Ningxia, parts of Gansu

On Sunday, Beijing Mobile selected the Jinhai International Community in Chaoyang District as the first Gigabit broadband pilot in Beijing. Owners who join the Gigabit broadband during the event can enjoy a monthly subscription of 1,800 yuan, after which the original price will be restored. At present, the annual price of Beijing Mobile's 100M broadband package is 1280 yuan, and the price of Gigabit broadband is 7.5 times.

However, a user, Mr. You said that although the mobile price is favorable, Gigabit broadband also looks good, but in terms of actual use, because mobile is behind the construction of broadband backbone network, Telecom and China Unicom have many years of resources, and many of the exports are leased telecoms. Unicom's non-fixed IP login results in an unstable upload and download rate.

2 Unicom's high price against the minority crowd

Price: 1000 yuan / month, 12,000 yuan / year (Beijing)

Coverage area: more than 300 communities in Beijing; cities such as Shanghai and Harbin

China Unicom's Gigabit broadband cost of 1000 yuan / month is slightly higher than the mobile 800 yuan / month, and there is no activity discount. China Unicom's Gigabit broadband costs 12,000 yuan a year, significantly higher than China Unicom's 100M broadband (1,780 yuan per year) and 200M broadband (1980 yuan).

It is understood that China Unicom has completed the fiber-optic transformation of broadband in most provinces and cities across the country, 88% of the coverage area can provide 100-megabit access capability, and some areas can provide Gigabit access capability. However, according to the reporter, China Unicom's high-gigabit broadband price is the highest among the three operators. Therefore, in addition to some enthusiasts or users with special needs, ordinary users rarely choose China Unicom Gigabit broadband, so they are currently in some niche users. The development of the group, the acceptance of the mass market is actually not high.

3 The moderate price of telecommunications is not up to Gigabit

Price: 399 yuan / month, 3999 yuan / year (Shanghai)

Coverage area: 300 communities in Shanghai; parts of Guangzhou, Shenzhen, Dongguan and Foshan

Among the three operators, telecommunications is the first to promote Gigabit broadband. In October last year, China Telecom Shanghai Corporation officially launched the Gigabit broadband scale development plan. This year, Shanghai's Gigabit broadband network will cover half of the city's total population, with a total of more than 5,000.

However, in actual operation, Shanghai Telecom said that 399 yuan / month is a gigabit broadband experience activity, the network speed can not be maintained at gigabit, and can now reach 200M. One user said that the telecom Gigabit broadband price is moderate and the rate is relatively stable. However, in order to cooperate with the Gigabit broadband, in addition to replacing the optical cat, the user needs to replace the wireless router in the home. This is another cost to be paid. The reporter learned that the price of Gigabit wireless routers ranged from a few hundred yuan to 1,400 yuan. In addition, the network cable and network card also need to be upgraded.

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