LED display micro-innovation opens the top ten blue ocean market

The LED display has been developed more maturely in the traditional application industries such as outdoor advertising and stage rental. The products tend to be homogenized and the development momentum is insufficient. In order to open up the new blue ocean market and broaden the application range of LED display, many companies have made micro-innovation to meet new application sites. At the same time, technological advances from the upstream of the industry chain and supporting manufacturers, such as smaller size lamp beads and more powerful control systems, also enable LED displays to be used in markets that were previously unusable. Let's take a look at the application trends of LED displays to see which markets have exploded or are about to break out.

Community media

Community Media refers to a new type of media that is rooted in various high-end communities and forms a networked layout. In recent years, with the maturity of technology and the further decline in prices, LED displays have become more and more popular in community media.

The community LED display is synchronously broadcasted by the central platform software through the 3G broadband wireless network. It can not only scroll the weather, urban emergency information, public service advertisements, commercial advertisements, life services and other community life information in real time, providing convenience to residents and building wisdom. The Ping An community provides strong protection. At the same time, due to the seamless coverage advantage of high-quality groups, it has become a high-quality communication form of commercial propaganda and information services, making it a new point of view for LED outdoor network advertising screens.

From the perspective of advertising value, the community LED display is a communication platform for the community to provide information services. The project can cover the entrances and exits of the community, the flow of people and traffic, and the content that is closely related to the life of the residents can attract the attention of the community residents. The careful reading rate of advertisements has been greatly improved. At the same time, the community LED display has a high degree of public trust, and the authoritative and public welfare media have obvious advantages. In addition to urban communities, with the continuous deepening of the government's "beautiful villages", "new countryside", "village villages" and other projects, LED displays are expected to be widely used in some of the more affluent rural areas.

gas

With the further development of outdoor small-pitch products, gas stations will be a promising market for the LED display industry.

From the point of view of the media value of the gas station, the gas station has a unique media advantage. First of all, the gas station has a wide coverage, the audience is large, and it is in the process of continuous growth. According to the survey data, the number of vehicles entering the Sinopec gas station is about 3.39 billion, which is calculated by an average of 2 people per vehicle. The annual audience of the gas station is 6.78 billion, or 18.755 million per day. Secondly, the main stations of the gas station The audience is all car owners, the average income is relatively high, and the audience of the gas station is adult, is the most mainstream consumer group, especially for consumer demand such as automobiles, cosmetics, electronic products, financial insurance, etc. For these categories of advertisers, gas station media has a certain marketing value; again, consumers of gas station media have sufficient media contact time, and the estimated ad arrival rate is high. According to the survey data, the average fueling frequency of the car family is 4.6 days, and the average stay time at the gas station is 5.3 minutes. When the audience refuels, there is sufficient time to contact the gas station media to ensure a high advertising arrival rate and contact degree. .

The gas station media network is the only national media network for car drivers and car owners, one of the wealthiest groups in China. Through the enhancement brought by LED screens, this influential media network will be more able to meet the needs of advertisers and generate more economic value.

Hotel leasing

From last year to this year, the hotel industry has a clear trend: now more and more companies open annual meetings, conferences, thank-you meetings, etc. When booking a venue, they will ask if there is an LED display in the hotel venue, if any, will give priority Consider these venues; LED display is rarely equipped in the hotel venue because of the high cost. Even if the high-star hotel is only equipped with 10% of the hotel, if the customer conference uses LED screens, it is generally selected by the rental company for temporary installation. With the increasing frequency of LED display, and expecting higher profits, more and more high-star hotels will intentionally install LED displays in the store if they can lower the threshold.

In the LED display manufacturing company, there are already manufacturers to explore and promote hotel leasing. This model is mainly to enter four-star and five-star hotels, and to provide its display products to the hotel for free (for conferences and weddings, non-traditional advertising screens) to quickly spread the market, through the screen usage fee (50 %) Returning cash costs, cash costs can be recovered in about one year. When the hotel reaches a certain level, the pre-conference advertisement will be used to push revenue and the hotel is divided into (the film-like pre-roll advertisement of the cinema line), and the lease and advertising operations will be concurrently operated. It can be seen that the business model of hotel leasing has a profound Internet thinking mode, through the transfer payment and cross-compensation, reducing the user's use cost, and finally forming a long tail effect to obtain huge traffic.

Building curtain wall

According to statistics, China's modern glass curtain wall has a total area of ​​more than 70 million square meters, mainly concentrated in urban areas. Such a huge glass curtain wall is a huge potential market for outdoor media advertising. The advertising value of this market is not yet available. It has been fully developed, and the glass curtain wall is a new blue ocean field in the case of urban outdoor advertising resources are increasingly exhausted. The scope of this field is very wide, such as urban landmark buildings, municipal buildings, airports, automotive 4S shops, hotels, banks, chain stores and other glass curtain wall buildings with commercial value.

With the development of optoelectronic technology such as LED, the construction media technology has also made great progress. It has been gradually sought after by the market in recent years. Especially in the application of glass curtain wall building, various solutions such as light bar screen and transparent screen have appeared. . These new LED displays have successfully created a high-quality outdoor media resource with broad market prospects.

Bar night

The earliest bars in China appeared in the early part of the last century. After the evolution of the times, the culture, style and environment of the bar are constantly changing. At present, the decoration design style of the bar has been developed to the fifth generation, and the application of sound and light has become the most basic design element.

The application of LED display in the bar has become a negligible market segment from the initial simple design to the perfect match between the stage and the lighting of the LED display, and then to the various shaped screens.

theme park

A few days ago, Time Warner and DreamWorks announced that they will jointly invest 200 billion yuan to build the world's largest theme park in Zhuhai with an area of ​​10 square kilometers. As a result, the South China theme park market, represented by the OCT, the Changlong and Hong Kong Disneyland, will undoubtedly usher in more intense competition.

The construction boom of large-scale theme parks in China has injected huge capital tides into the tourism industry and opened up a huge gold mine for the LED display industry. As a traditional advantage product in the field of outdoor display, LED display has become the darling of exhibition display and theme park display equipment with its advantages of high brightness, low power consumption, no seams, long life and any shape. In recent years, driven by technologies such as small pitch technology, touch technology, and 3D display, LED display screens not only provide clearer and more detailed images in the outdoor field, but also enable richer interactive functions. It also has good prospects in indoor exhibition halls, command and dispatch applications, etc. LED display screens are expected to become the first choice for large-screen display devices in indoor theme pavilions.

Smart City

Smart city is the use of information and communication technology to sense, analyze and integrate the key information of the core system of urban operation, so as to respond intelligently to various needs including people's livelihood, environmental protection, public safety, urban services, industrial and commercial activities. . Its essence is to use advanced information technology to realize the intelligent management and operation of the city, thereby creating a better life for the people in the city and promoting the harmonious and sustainable growth of the city.

In the construction of smart cities, public safety, transportation, people's livelihood, etc. have been closely related to the use of LED displays, which will also promote its high-speed development and popularization of the market. As an alternative mainstream large-screen display technology, the small-pitch LED display will also take advantage of its inherent superior display.

video conference

Modern corporate conference rooms, especially large-scale video conference rooms for large enterprises, are not only responsible for internal functions such as conference convening, staff training, but also external communication functions such as customer reception and business negotiation. Their design style directly affects corporate image. Therefore, the company's investment will spare no effort, which is undoubtedly the typical application effect. This has formed a highly unified supply and demand relationship with the application of small-pitch LED displays.

Thanks to the maturity of technology, the price of video conferencing has been continuously lowered in recent years, but for most companies, it is still a huge investment, in line with the design concept of “good horse with good saddle”. The corresponding conference room supporting facilities naturally have to be “higher”. Therefore, the video conferencing system display terminal favors the small-pitch LED display, which is not only the inevitable requirement of practical application, but also the inevitable result of improving the image through the hardware facilities. It is also the pursuit of this extreme, which provides an excellent opportunity for small-pitch LED displays to enter the conference room.

Smart factory

The industrial foundation of the concept of smart factory is not only the development of automated manufacturing technology, but also the advancement of industrial engineering theory such as pulse production line, the emergence of robotic production lines and unmanned factories, and the wide application of Internet of Things technology in industrial manufacturing. Among them, the widespread use of robots in the manufacturing industry is the core foundation of the rise of “smart factories”.

In this manufacturing plant network, LED small-pitch display technology can be deployed from the assembly line, the workshop, to the headquarters system. According to the situation of each task unit and manufacturing node, select appropriate display technology, control equipment, and data communication methods to realize network, sensing, and remote control of the factory manufacturing industry. In addition, modern LED small-pitch display technology can provide 3D virtual simulation pipeline display and interactive control. Through this simulation system, the cycle of starting a new product manufacturing process in an unmanned factory is significantly shortened, and potential pipeline program errors can be avoided to the utmost extent.

With the development of domestic and international manufacturing information, robotization, and highly unmanned development, smart factories will inevitably become a new field for LED small-pitch display companies.

Military field

With the development of military information construction, information power has become a new growth point for military combat effectiveness, and effective command and control has become the key to winning the enemy. To this end, the commanding organs at all levels have followed the trend and continued to increase their efforts in the construction of information technology, which has greatly promoted the development of military command information. Future military construction will increasingly incorporate modern information tools. The innovation of large-screen display technology has also injected fresh blood into the army's information construction.

Advanced digital display technology, display unit seamless splicing technology, multi-screen image processing technology, signal switching technology, network technology and other scientific and technological applications are integrated into one, intuitive, real-time, all-round, fast to put all kinds of information, images Data, strategic orientation maps and on-site conditions are truly enlarged, flexibly realizing military exercises, operational command, assisted decision-making, organizing military training, video conferencing, real-time monitoring and other complex functions, greatly promoting military information visualization and intelligence. The construction of the modern army has improved the efficiency and combat capability of the modern army.

In the daily training and operational command of the troops, information visualization occupies a very important position. Massive information in the large-screen display system's real-time graphical performance provides a strong support for decision-making, providing efficient and rapid communication and feedback for the command. In recent years, small-pitch LED display technology has gradually matured and improved, and more and more used in army building.

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