Tencent's (Rabbit) News last week, Apple announced the invitation letter of the October 27 press conference, and this time only one and a half months away from the iPhone 7 conference in September, and this time the protagonist of the Apple conference will be completely Differently, it will focus on the Mac product line.
So far, Apple's iMac, MacBook Pro and MacBook Air and other products have not been significantly updated for a long time, and the last time Apple updated only 12-inch new MacBook. So this time, at this conference, Apple will bring a variety of new products after a new design, and this time will also become Apple's biggest change in Mac products in recent years.
At 0:00 on October 28th, Beijing time, Tencent Digital will broadcast a live video of Apple's new product launch (click to subscribe to the live broadcast). As usual, there will be a Chinese interpretation version, and we must remember to look at it!
The new subversive MacBook Pro
The whole new generation of MacBook Pro will undoubtedly be the star product of this conference, and KGI analyst Guo Mingchi has made his own predictions for Apple's 2016 new MacBook Pro.
Guo Mingchi said that the new MacBook Pro will include both 13-inch and 15-inch versions, and will have a new design appearance. It will also be equipped for the first time with OLED touch panels and integrated touches that have previously received external attention to dynamically display function keys and application status. ID fingerprinting function of the power button. In addition, like the 12-inch new MacBook last year, the new MacBook Pro will be equipped with a butterfly keyboard, USB-C and Thunderbolt 3 interface.
In addition, there is news that the new MacBook Pro will use Intel Skylake architecture processor instead of the Kaby Lake product that Intel just released, while maintaining the same level of screen resolution, but due to the use of oxidation panel technology, Therefore, there has been further improvement in display quality and power consumption.
At the same time, the new MacBook Pro will also increase the capacity of the 2TB SSD SSD, and the OLED touch panel mentioned above will contain a chip similar to the Apple Watch processor to handle various operations.
Finally, the new MacBook Pro will also remove the original MagSafe interface, but Apple officials will likely be equipped with a Type-C to MagSafe adapter, and open to third-party accessories manufacturers.
Unfortunately, when Apple pushed the latest Mac system to promote, it has already exposed this new product. The basic and expected results are exactly the same.
Keep only 13 inches of MacBook Air
In addition to the entire new generation of MacBook Pro, Apple will also introduce another 13-inch MacBook notebook. Compared with the previous 12-inch new MacBook, this 13-inch MacBook is slightly larger, so the outside world thinks it should be the new MacBook Air Ultrabook. And the new MacBook Air will only be available in a 13-inch version this time, and will also be upgraded to the USB-C interface that is currently beginning to become mainstream.
At the same time, the 11-inch MacBook Air will no longer continue to be updated, and Apple's main consideration is that it already has a 12-inch MacBook and iPad Pro as a hybrid device, so the 11-inch MacBook Air is relatively obscure in positioning.
The new MacBook Air will also use the Intel Skylake architecture processor, and Apple will be equipped with a retina display in the MacBook Air product line for the first time. Last year, it was generally predicted that a retina display would be added to the MacBook Air, but it turned out that the retina was used by Apple on a 12-inch MacBook. If Apple considered the size of the 11-inch MacBook Air at the time, there would basically be a reason to add a retina screen after upgrading to 13 inches this year. Of course, Apple is very likely to use the retina screen on a high version, but the entry-level version does not.
General configuration of upgraded iMac
This conference, in addition to the MacBook laptop update, the desktop iMac also came to the routine update. Previously, it was reported that Apple had planned to release the iMac version with AMD graphics cards. In addition, many people are also looking forward to an independent 5K resolution display.
Therefore, on October 27, Apple may also be able to update the 21.5-inch and 27-inch iMac desktops, but there will be too much change in appearance and design. At present, there are no specific details.
In the current global computer market, Apple's products, whether it is MacBook Pro, MacBook Air or iMac, have obviously lagged behind their competitors in terms of configuration and update speed. The retina MacBook Pro has not been updated for more than a year, and the entry-level MacBook Pro has never been upgraded since June 2012. The upgrade time for MacBook Air and iMac is also 2 years ago.
At present, mobile products such as iPhone, iPad, Apple Watch and wearable devices have already become Apple's cash cows. Including the matching App Store application store ecosystem also makes Apple earn pours. The Mac series seems to have gradually become oblivious to users.
In recent years, the performance of the global PC market has continued to be sluggish, and global shipments have always been said to decline, and Apple has not been spared the same decline. This time, the conference that was led by the newly-designed new MacBook Pro will become the focus of everyone’s attention, and it will even help Apple in the downward trend in the global market. Please also pay attention to this Friday’s Tencent Digital’s At one o'clock in the morning, the conference will be broadcast live for everyone.