On October 28, 2015, witnessed by King William Alexander of the Kingdom of the Netherlands and Foreign Minister Bert Kongders, the leading Chinese lighting brand, Op Lighting, signed a technical cooperation agreement with Seaborough, based in Amsterdam, to jointly The first universal LED tube oneTLed technology incorporates the development and manufacture of LED tubes. This technical cooperation will have a huge impact on the existing European and American LED market, and even subvert the LED market in Europe and America. The Netherlands is the cradle of the world's lighting industry, cultivating a number of lighting giants. Under the witness of the Dutch royal family, Opp has signed a breakthrough technical cooperation agreement for the Dutch company, which is undoubtedly a huge for the Chinese lighting industry. At the milestone, Op Lighting is also expected to take this opportunity to further promote the strategic expansion of globalization.
Chinese lighting companies use technology to open international doors
Globally, the use of more energy-saving and environmentally-friendly LED light sources to replace traditional incandescent lamps and fluorescent lamps has become the trend of the times; in the European and American markets, the retention rate of fluorescent sockets is quite high, because the specifications of fluorescent sockets are quite different. If consumers want to replace the original fluorescent tube with an LED tube, it is often difficult to determine which LED tube should be used, and replacing the fluorescent socket together greatly increases the replacement cost. The problems of service life and safety caused by incompatible LED lamp replacement have become the main obstacles for LED replacement of fluorescent lamps. Seaborough's oneTLed technology solves this obstacle by being able to fit into any LED tube's hardware and software combination, compatible with all types of ballasts and at a low cost.
Due to this breakthrough application, oneTLed has always been expected by the market, and the world's major lighting giants have also been embarrassed. After six months of negotiations, Opal Lighting from China finally won the technical cooperation of Seaborough, which undoubtedly became a stepping stone to occupy the international LED market. Mr. Qi Xiaoming, Chief Technology Officer of Op Lighting, said: “We are very excited about the signing of this agreement, because Op Lighting will work with Seaborough to bring together the R&D, operational experience, scale manufacturing and innovative technologies, together with the prospect of oneTLed. With the new technology coming into the market, we are full of expectations for the upcoming changes in the international lighting market."
oneTLed leads LED technology revolution
With an estimated 12 billion sockets worldwide, the global LED replacement market has a huge prospect and is expected to be worth 2 billion euros. In Europe and the United States with great potential, although the government has not provided a large-scale subsidy policy, the high electricity price is undoubtedly the endogenous driving force for LED replacement demand. The sustainable energy-saving LED tube with oneTLed technology will save half of the electricity, which will undoubtedly greatly accelerate the energy saving process. After solving the problem of universal compatibility, the consumer market will be able to solve the problem of replacing LED tubes. Regardless of the environmental requirements of cost calculation and energy saving and emission reduction, the demand for LED replacement in the European and American markets will increase.
On the other hand, despite the recent delay in Europe's plan to fully use LED technology to replace halogen lamps in 2016, traditional incandescent lamps, halogen lamps and fluorescent lamps have been adopted in the context of increasing global environmental awareness and energy conservation and emission reduction. Substitution by LED technology will be inevitable, and the breakthrough of universal socket technology will undoubtedly clear the obstacles for the promotion of policy. Replacing all existing fluorescent tubes with LED tubes, the energy saved is equivalent to the power generated by more than 100 medium-sized power plants. In addition, oneTLed is very environmentally friendly, free of mercury or any other toxic chemicals. With an average service life of more than 8 years, oneTLed will also significantly reduce costs and reduce wastewater discharge. Due to the climate change characteristics of Europe, it has strict energy-saving emission reduction targets. In the future, in the promotion and policy support of LEDs, the potential of oneTLed universal technology to unify the international standards will also bring subversive positive effects.
Op Lighting Internationalization Strategy is beginning to show its edge
This time, as the first time, Opto Lighting has carried out such a large-scale technical cooperation with foreign manufacturers, and its intention to enter the international market in a big way is self-evident. In fact, as early as March 2014, Op Lighting established its European headquarters in Eindhoven, North Brabant, the Netherlands, and announced its entry into the European lighting market, which not only established a localized team with extensive experience in Europe. At the same time, relying on strong Chinese manufacturing and innovation capabilities, it has gradually gained a certain brand recognition in the local market.
According to the public information and the A-share IPO prospectus submitted by Opt in June this year, Op Lighting's overseas business started earlier, and in 2014, it increased its efforts. In 2014, Opto Lighting's overseas market sales were 280 million yuan. The year-on-year growth reached 33%. In the strategic path of Oupu shaping international brands and becoming a world-class brand enterprise, innovation has always been an important factor driving the company to maintain rapid growth and lead the development of the industry. This international cooperation, with the help of high technology or will achieve the rapid breakthrough of the European international brand, it is undoubtedly an important turning point and inflection point in the company's international strategy construction.
Ms. Ma Xiuhui, CEO of Op Lighting, said: “We and Seaborough have a common passion and pursuit for speed, innovation and sustainable development. By incorporating oneTLed into our innovative product portfolio, we will further accelerate the global Rapid expansion.†It is reported that this product using Oupu LOGO will be put into the market within 6 months at the earliest. It is believed that on the global map of Op Lighting, the European and American regions will rise rapidly and become an important international strategic center of Oupu.
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