Text / Tencent Digital Su Yang
Millet's full screen mobile phone MIX, the official position is a concept product, this product has a prominent feature, basically can not buy.
To sum up, besides being difficult to buy, the reason why Xiaomi MIX catches the eye is that there are a few points worth paying attention to, such as the brand influence of Xiaomi’s consumption, the relatively novel concept, and the quality of the products that are often used.
Before the official introduction of a small episode, the millet MIX English name is composed of two single mixes of MI and X. There is a meaning of Google X, which is very consistent with the characteristics of the concept product.
(Official there is an interpretation of gossip, Made in Xierqi, and later was given up, it should be said that Design in Xierqi, so it is called DIX).
Consumer Xiaomi’s existing brand influence
In the past 6 years, Xiaomi has been a representative of domestically-emerged smart phones and has changed the gameplay of the entire market. With the initial fever, it has won a lot of users and external attention, the base is there, and the new product has enough user groups. It can also be transmitted if it can't be converted. It's also unmatched by most manufacturers.
At the same time, Xiaomi's growing influence can bring considerable traffic to the media. This has led to the first round of mediation. The paper media, radio and television media, new media and self-media have actively participated in new product reports. The influence of Xiaomi MIX has been magnified. (As for how much it zooms in, this doesn't seem to count.)
If it wasn’t for millet to release the MIX phone yesterday, it would be released by a blackberry that has fallen to the niche. Popularity may not be like Xiaomi.
For another example, before Sharp launched a borderless solution, it has reached the third generation. Xiaomi MIX looks very similar to Sharp's. But only millet has attracted extensive attention in the domestic market. On the one hand, Sharp did not. Pushing in the domestic market, on the other hand, is the current influence of the Xiaomi brand.
Judging from the above exponential growth, the attention index of Xiaomi Note2 and Xiaomi MIX both rose in a straight line. Due to the concept product, the overall attention of Xiaomi MIX is still weak, but this is not the focus.
The key point is that before October 25th, Xiaomi Note2 has continued to pay attention, and Xiaomi MIX does not, you may know what I want to say, “surpriseâ€, Xiaomi MIX this product can be seen as a surprise to the outside world provided by Xiaomi. And egg (from the scene of yesterday's scene, there is even a problem of disposing of the guests).
The concept of a full screen is very "new"
The concept of millet MIX was actually very early, such as Sharp's borderless mobile phone the previous year, but so far domestic manufacturers have not really been like Sharp, in addition to the removal of the two sides of the box, but also to the top of the head Removed, last year's nubia borderless mobile phone, is to keep his head (what, ID no border? Have not heard of).
Therefore, after millet made this plan domestically, it was considered a contender, and the entire non-rimmed screen accounted for a much higher ratio than Sharp.
What can be mentioned a bit is that Xiaomi calls his technique a full screen instead of a borderless frame. This is because the edge of the screen of the Mimi MIX is flat, and the edges of Sharp and nubia are all radians. effect.
The concept part can also mention the content of a little product, such as Philippe Stark, the designer of the X-rays that was given to Xiaomi MIX platform yesterday. The official works of this brother also said a lot, what Jobs’s private yachts, etc., are interested. You can look through other works, whether you can read it or not, but the rave reviews show that the level is guaranteed.
Some people asked why not cut down the chin directly and make a 100% screen. Please note that this concept is achievable. The motherboard and parts of the chin part can be used behind the screen. The camera can also be used externally. Flip or push out of the back cover and so on, but Philippe Starck didn't do it. My personal understanding is to take care of the current user experience, but 100% screen solutions will be made sooner or later.
Supernormal product
Light is popular, products do not pay attention to the degree will not be so high, not only the product will not change the popularity of the minority will change, millet's time and place is located in this place.
Objectively speaking, the millet MIX product released yesterday is not bad, the whole ceramic body technology is very eye-catching, feel is not bad, the specific experience can refer to the Apple Watch Series 2, this difficulty is beyond any material in the past.
A familiar user may know that before the final ceramics, you can't determine what the product is 100%. If there is a problem later, the firing time in the previous week or even longer is useless.
How does the workmanship work? A single product may not show the difference in the picture. A slight comparison with Xiaomi’s previous product will reveal the difference in quality. This phone has exceeded Xiaomi’s products for the time being. Extraordinary play, perfect if the size is smaller.
In addition to the all-ceramic fuselage, Xiaomi’s voice conduction technology yesterday was also a high-profile addition.
The outside world interprets this concept as bone conduction. Actually, it does not require bone conduction on the face. Instead, it uses the cantilever beam piezoelectric ceramic vibration and then transmits it to the phone middle frame. For mobile phones, this kind of innovation is still worthy of recognition.
You may not get it
The millet MIX process is relatively complicated, especially the ceramic body, as mentioned earlier.
This is followed by the yield of the borderless screen. Now that Xiaomi is taking delivery from Sharp and another supplier, one of the main reasons for this is that it should be mass-produced. Sharp's own plan was sunk in 2014. If mass production is guaranteed, there is no reason not to ship these handset makers downstream.
The direct result of the complex and difficult production process is that the output is limited. The indirect result is that you may not be able to buy it. As we have said before, the concept machine cannot be bought.
What can I do if I can't buy it? In the case where it was difficult to get a machine, the role of the cattle was brought into play again. In fact, the price of the cattle has started to be 6,000 yuan +.
The indirect result of the increase in price of the yellow bull is the new round of propagation of the millet MIX concept machine. “Millet has a cow X mobile phone, and he can’t buy it, and the cattle price is tens of thousands,†and the impact of this sound is Force is actually no weaker than the influence of the media.
What about the yield rate? Without accountability, the current millet MIX yield rate is not 95%, but 5%. There are only 5 out of 100 units. So why do we say that Xiaomi MIX's yield is not enough and it will be difficult to grab.
There is no responsibility to dramatize the current production of the millet MIX. The unofficial argument is tens of thousands of units. This is exactly what it is. You can guess. In the end, I wish you all the good luck. You can grab the millet MIX.