With the changes in the market, the marketing link of the digital building intercom industry will become simpler, and the distance between product suppliers and terminal real estate users will become closer; on the one hand, more production companies will sink and zero "Distance" contact, and actively sell its products and solutions to the terminal; on the other hand, the end real estate users have improved their professional technology to a certain extent, and they will actively find the most suitable equipment suppliers according to the functional requirements of their projects. . Let's take a closer look at the purchase and breakout!
Purchase of digital video intercom
1. Imported brands are not necessarily better than domestic brands
The scale of residential quarters in China ranges from a few hundred to a large number of thousands, and it is dominated by buildings. This is unimaginable in Western countries with a relatively small population density. Therefore, the capacity of intercom systems in foreign countries is far less than that in China . In fact, if only from the perspective of digital intercom technology and quality, some domestic brands have already reached or even surpassed imported brands, and in some respects have a greater advantage than imported brands. Therefore, do not fall into the misunderstanding that imported brands must be better than domestic brands.
2. Identify whether it is really a digital product
For now, digital video intercom is in a period of accelerated development both in the market and in technology, and is increasingly becoming an important role in the digital home. It must have three major elements: video compression, voice processing, and network transmission. All audio and video signals must be digitally encoded and compressed for transmission through the network. Therefore, when buying a product, we need to see whether the product has an RJ45 interface and whether the intermediate networking equipment is universal. In general, these networked intermediate devices can be purchased directly from the market. If they can only be purchased from the intercom system supplier, then it is definitely not a real digital product. The real digital products are standard and universal.
3. Product process design
Since the intercom system has been integrated into our lives, we will use it every day. Therefore, the style of the product's technical appearance must be close to the home style. In order to leave a good first impression to customers, the intercom system products must also have a beautiful appearance. Generally strong manufacturers, for the same series of products will have a variety of color styles, structural design styles, material selection is also divided into high, medium and low grades, more important is the design concept, user-friendly operation design, will make users feel very caring.
4. Waterproof, anti-disassembly and anti-destruction
The door phone of the intercom system not only requires exquisite appearance, but also requires the selection of good materials. The door phone is facing the possibility of being destroyed at any time, so the material it chooses must have certain impact resistance to prevent malicious destruction by thieves. In addition, in product design, there must be a good anti-disassembly design to prevent thieves and other criminals from easily stealing it. In the structural design of the product and the surface treatment of the material, the problem of waterproofing must be considered to avoid affecting the operation of the entire system.
5. System functions and integration
In addition to the functions of visual intercom and remote unlocking, digital video intercom products can also realize remote video monitoring, transaction alarm, access control system, three-meter copy, information release, smart home control, Internet access and video on demand. Mobile phone linkage and other value-added services. Therefore, during the product demonstration, it is necessary to check whether these functions are available to meet the functional requirements of the residential area. To meet the existing scale of community development, the function of the system must be very powerful.
6. Performance indicators and field inspection
The most important function of the digital intercom system is intercom. Therefore, the voice of the call must be investigated. You can view the performance indicators such as audio signal-to-noise ratio, distortion, and frequency response. At the same time, it is also necessary to examine the circuit board technology and test the electrical indicators of the product, such as current, voltage, and power.
Digital video intercom how to break through
At present, as the price of TCP / IP all-digital building video intercom products becomes more and more transparent, the profit margin is limited, and the competition between enterprises is still intensifying.
Faced with such a severe market environment, enterprises should make strategic layout according to their own conditions, innovate development models, rationally configure product structures, and improve the three core competitiveness of the company's technology, products and services. Specifically, they can break through through the following aspects.
First, control costs reasonably. "Open source and throttling" is a must-take for enterprises in the economic downturn. For all-digital building intercom companies, they should adjust their business structure, compress or cut off businesses with lower profitability, so as to concentrate resources on cash flow (generally Most of the products in the mature period are cash flow products).
Second, strictly control product quality and design to ensure market competitiveness. In addition to maintaining its own cutting-edge technology, all-digital building video intercom companies should also speed up the development of new products, increase the added value of product technology, and win their own market with personalized products and 100% service; in addition, with the As people's living standards and appreciation of taste improve, people begin to pay attention to the appearance design of building intercom products. Therefore, appearance design is one of the important indicators considered by users when purchasing, and the design must take into account humanization, convenience and fashion. Several aspects.
Third, innovative business models. Under the multiple impacts of the deteriorating global economic environment, reduced external demand, and rising labor costs, TCP / IP all-digital building video intercom companies can only finally get out of the "winter" through innovative business models. The new business model has various performances. Innovation or rearrangement and combination of resources and modules in the original field create new needs, new consumer groups and new consumer content. If the "embedded" business model is applied, the company is no longer fighting alone, the company's business and customer business are intertwined with each other, and the company is a customer to each other, achieving a symbiotic state of "you have me, you have me".
Fourth, improve the marketing system. The extensive and mature sales and service network is a key factor for the development of enterprises. At present, some enterprises have begun to implement the strategy of "developing both domestic and foreign markets", and use key account management to achieve a win-win situation among companies, customers, national engineering companies and agents. .
Fifth, we must find another way to cross-border strategic cooperation with real estate developers. Real estate strategic cooperation is a form of strong and powerful cross-border cooperation. Real estate developers have selected through layers such as supplier qualification survey, product selection, factory strength inspection, bidding comparison, etc., and finally selected products with stable, beautiful appearance, Enterprises with suitable prices, strong manufacturing strength and good service reputation are their product suppliers.
Although today's macro environment has not brought surprises to the TCP / IP all-digital building video intercom industry, companies can still rise in the face of adversity. Even though the market for all-digital intercom products is only just opening, there are still roots The digital building intercom industry and the pace of the times have always been connected, so that it will not be stalled by the "cold encounter" at any time.
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