Audi ads compare women to used cars to provoke anger among Chinese netizens: official apologies

Recently, an Audi used car advertisement video was madly transmitted on social media such as Weibo. In the video, Audi compares the bride to a used car and is suspected of “sex discrimination” and angers Chinese netizens. Video: Click here to watch The background of the advertisement is a wedding ceremony. The mother-in-law rushes to the couple who is holding the wedding. He examines the nose, ears and teeth of her daughter-in-law, and finally makes an OK gesture. Subsequently, the ad appeared Audi used car introduction interface, and played "an important decision must be cautious", "Audi second-hand car online 4S shop, the official certification is assured" words. After the ad video was exposed, it was besieged by netizens. “When the bride was used as a livestock animal, the ancient horse was checked for such a body.” “This ad is low to burst.” “You see the vulgar vulgar and kitsch used car validation, but also NB is broken. ". It is understood that the advertisement was first released in May this year and is entitled "Autumn App for Audi's Used Car Advertisement". According to foreign media US Today, Audi has made an apology and withdrew the advertisement. In the statement, Audi stated that he "deeply apologized" and said that the advertisement was produced by Audi's second-hand car division of the Chinese joint venture company and did not meet Audi's values. Audi said that the joint venture company is investigating the incident and will ensure that no similar incident will occur in the future.