Samsung China changes the semiconductor business force

On January 5, Zhang Yuanji, former president of the Samsung Electronics LCD Panel Division, officially became president of Samsung Group Greater China. For China's Samsung, waiting for the new president Zhang Yuanji's primary task is to formally launch investment in China in cutting-edge technology such as LCD panels and chips.

In fact, on January 4, the Korean Ministry of Knowledge Economy announced that the Korean government has approved the application of Samsung Electronics to establish a 10-nanometer NAND flash memory factory in China. The 10-nanometer NAND flash memory is one of South Korea’s national core technologies. For smart phones and tablets. Previously, Samsung had only a similar chip factory outside of South Korea in Austin, Texas.

Zhang Yuanji’s task is not easy. Samsung Electronics Co., Ltd. has invested heavily in liquid crystal and semiconductor investments. It is currently waiting: the 7.5-generation line that was originally built in Suzhou will be upgraded to the 8.5-generation line. Currently, it is waiting for approval from the relevant Chinese government authorities; The investment - to build a semiconductor factory in China, is also waiting for a reply from China to determine which city will eventually settle in.

Zhang Yuanji's promotion was due to the retirement of South Korea’s Samsung Electronics’ former vice president Li Runyu. Since South Korea’s Samsung Electronics has no other vice-president-level person to handle his business instead, the former president of Greater China, Jiang Yuwen, was transferred to the Samsung Group. Back to South Korea's Samsung Electronics took over as vice president, China chose Zhang Yuanji.

There are not many people in the Samsung Greater China region, but the selection of Zhang Yuanji to take over the president of Samsung Greater China is due in large part to Samsung’s determination to aggressively develop semiconductor and LCD panel businesses in China in recent years. It is expected that he will be able to display his capabilities during the critical period of “second entrepreneurship” of Samsung in China.

Zhang Yuanji, who joined Samsung in 1981, has been working in the semiconductor and LCD panel business for the past 30 years. In the first 15 years, he has served in the semiconductor business of Samsung Electronics. From February 2004, Zhang Yuanji began serving the LCD business. Until June 2011, he served as the president of Samsung Electronics' LCD business division.

Within Samsung, Zhang Yuanji is regarded as a representative technology CEO. From the start of Samsung’s involvement in the LCD business in the 1990s, Zhang Yuanji’s work has been at the forefront and a witness for Samsung’s display devices. It is also under the leadership of Zhang Yuanji that Samsung has achieved the goal of ranking first in the world's LCD panel market share, and its operating capability has been affirmed within Samsung.

In the past few years, China has become Samsung’s fastest growing, most potential, and most-staffed region in the world. Samsung Electronics has 180,000 employees worldwide and more than 90,000 in China. In 2011, Zhang Yuanji’s predecessor, Jiang Yuwen, proposed that sales in mainland China increase by 24% from the previous year to reach 50 billion U.S. dollars, accumulative investment exceeds 10 billion U.S. dollars, and researchers increase to 5,400 targets. In 2012, these goals fell. Zhang Yuanji.

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