Policy is promising, and the test channel model manufacturers favor low prices and break the market.

[High-tech LED news / reporter Hu Yanling] At the moment, although the concept of LED energy-saving has been promoted to the streets, but ordinary consumers who want to buy high-quality LED lamps is still very nerve-racking, he will find to find a LED lighting A full range of shops has a lot of money. Although there are more than 3,000 LED lighting manufacturers in the country, there are very few companies specializing in LED lighting products in the terminal market. Most dealers only treat LED products as "supporting roles".

“The channel is king, and the terminal is the winner.” This is the market success in the traditional lighting field. However, in the past, the LED lighting market has once hit the determination of many traditional lighting distributors to transform LED lighting.

Policy is good to boost morale
On November 4th, the National Development and Reform Commission officially announced the roadmap for the elimination of incandescent lamps. According to the road map plan, from September 30 to the next year, the transition period will be the first phase. On October 1, 2012, the first ordinary incandescent lamps of 100 watts and above will enter the phase-out period. After two years, the ordinary lighting incandescent lamps of 60 watts and above will be Imports and sales are prohibited. From October 1, 2015 to September 30, 2016, the mid-term evaluation period will be suspended. On October 1, 2016, ordinary lighting incandescent lamps of 15 watts or more will be discontinued.

People in the industry have said that the policy of comprehensively eliminating incandescent lamps from the national level will be a major positive for fluorescent lamps and LED lamp manufacturers. The NDRC also made a clear statement that it will give more support to new light sources like LEDs. At present, the government is drafting a “12th Five-Year” development plan for LED lighting. It is expected that the LED industry will quadruple its output value within five years.

Previous reports on the government's introduction of energy-saving subsidies for LED lighting products before the end of the year or early next year were once heated up. The report said that the National Development and Reform Commission and the Ministry of Finance are expected to release the first LED terminal lighting energy-saving subsidy policy by the end of this year. It is expected that the subsidy will reach 8 billion yuan by then.

When the government subsidy policy is opened, how to subsidize it has become the focus of attention before the end of the year.

In this regard, relevant people familiar with the matter said: "The state is formulating a new fiscal subsidy policy, with priority given to the LED indoor lighting market." For the subsidy approach, the above-mentioned people said that the government still hopes to promote the policy through the benefit of end users. implement. “By bidding prices, quality screening, companies that choose some advantages to serve consumers at competitive prices.”

The development of the LED industry has a high upfront cost, so it must be promoted by the power of the state. “You can choose the key enterprises in China that have ideas and national brand awareness to achieve the effect of government establishment and corporate singing.” Zhou Tanyi, chairman of Guangzhou Guangwei Lighting Technology Co., Ltd., said, “Select three or five brand enterprises to provide lamps, It is purchased by the government. At the same time, it determines the user base, mainly government agencies or places where there is a lack of electricity. The government's support is very conducive to the development of the company."

Zhou Tanyi believes that the government's support is very important to enterprises. For example, he pointed out that countries like Japan and South Korea have key support policies for good industries and good companies, which will lead to world-renowned brands such as Sony, Panasonic, Samsung and LG. He pointed out that "At present, domestic enterprises are all selling OEMs to earn meager OEM costs. Why can't domestic enterprises be produced? In addition to the management and concepts of the enterprises themselves, the government needs to be supported and guided."

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