According to Japanese media reports, Sony recently announced that the company will launch OLED TV R&D projects next year, and plans to launch TV products involving OLED and naked-eye 3D technology in the next three to four years.
OLED, that is, organic light-emitting diode, also known as organic electro-laser display, has the characteristics of lightness and power saving. It is recognized as the next generation display technology to replace LCD displays. At present, the investment in OLED technology research and development in the world is very huge, and many companies including Sony, Samsung (microblogging) and Panasonic are involved. It is reported that O LED display is mainly used in small digital products such as MP3.
Samsung has already used OLED displays for its Pad products, and it is expected to become popular in TV applications. In fact, as early as 2007, Sony launched the world's first 11-inch OLED TV, but due to the high cost, high sales caused its sales, in March 2010, Sony announced the suspension of production and sales of OLED TVs in Japan. . But this does not mean that Sony has abandoned the exploration of OLED. The relevant person in charge of Sony said that in the next three to four years, the proportion of OLED technology in the consumer TV market will rise sharply. Sony has been paying attention to the development trend of OLED technology and will invest a lot of money in OLED technology research and development.
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