Kecai Lighting, as a new brand in the field of home lighting, with the intensification of market competition, companies accelerate the strategic adjustment, while vigorously entering the field of commercial lighting while optimizing home lighting products. So, what is the quality of the color product? How is the market reaction? Is it ready to enter the business photo? Based on the attention of this fast-growing brand, the reporter approached Kecai Lighting and had a pleasant conversation with General Manager Zeng Kaihui.
From dealer to manufacturer
As a professional lighting and lighting enterprise integrating R&D, production, sales and service, Kecai Lighting is a young enterprise and a team led by young people. But young is not the same as experience. General Manager Zeng Kaihui has eight years of business experience. Most of the time he is a dealer. He has been in the terminal market for several years and knows the market demand. So the transition from dealer to manufacturer can be said to be natural.
Home lighting and business photos go hand in hand
After rapid development in recent years, Kecai Home Lighting has achieved a high level of quality, high technical content, won the recognition of consumers, and has a high reputation and reputation in the market. However, brands without commercial lighting are not perfect, especially in the new stage of shuffling in the industry. Enterprises must complete the transition from making products to making brands, and also require the two wheels of home and business to turn together. With the development of the new situation, Kecai began to leapfrog to the commercial lighting field once it has determined its diversified development goals.
Strengthen network construction and improve services
At present, the quality advantage, technical advantage and service advantage of Kecai products have been formed. Then, how to transform into brand advantage? Zeng Zong said that after the completion of the preliminary research and development investment, the focus of the next step is to strengthen the network construction and improve the service. quality. In terms of support policies for customer after-sales service, Kecai has issued a series of policies, such as any quality defects, or the model style does not meet customer requirements, unconditional return. This policy will further stabilize the national layout of outlets and strengthen terminal services.
60-mu industrial park to strengthen construction
For the production capacity problem that restricts the company's development, Kecai has prepared for 60 acres of industrial land in Jiangmen as early as a few years ago, and is currently under construction. Once the Kecai Industrial Park is put into use, it will realize large-scale production and a new leap. Kecai is not only a leader in the field of home lighting, but also has a place in the field of business photography. In order to achieve this strategic goal, Kechuang is determined to take the road of large-scale production, through the scale of production to reduce the company's cost, improve efficiency, and deepen and extend the industrial chain.
When things are young
As the saying goes, young people do big things and big things become young. Kecai is the cause of young people. Zeng Kaihui has advanced thinking and has long painted the blueprint for the new year. First, the core advantages of the company have been strengthened, and the advantages of home lighting continue to flourish. Second, the commercial photo is a market full of potential, and intensive cultivation of several areas, forming a good reputation. Third, strengthen the terminal construction, strengthen the terminal construction of the second and third-level channels, and significantly increase the number of specialty stores and flagship stores established in the central cities and secondary cities; establish store-in-shop and image stores in the third-tier market, improve the section The market share of color lighting. Fourth, strengthen brand building. Kecai's brand awareness and reputation in the field of home lighting is gradually forming. How to strengthen brand building in the field of commercial lighting is an urgent problem to be solved. Fifth, strengthen channel construction, further upgrade network coverage; finally form a combination of product advantages. Products cannot determine marketing, but they are the cornerstone of marketing. Implement the above market operation measures to ensure the stable development of the color lighting, and shine everywhere.
Not done, only can't think of it
Kecai Lighting is a vibrant enterprise, the brand reveals the birthplace and vitality. Although Zeng always has few words, he is good at thinking. Young is the wealth of the company. The team he leads “Dare to think that people can’t think, dare to be afraid.†Kecai's entry into the lighting industry is not too long, but so far, Kecai has formed a strong market shock wave in East China, Central Plains, Southwest China and other regions. When talking about the layout in 2008, Zeng always said that while focusing on the number of outlets, Kecai pays more attention to optimizing the quality and structure of the network and strengthening support and investment for core customers and key distribution outlets. Since commercial photography is mostly based on engineering, and the general cycle of engineering is long, dealers often choose some home lighting products as a supplement to maintain basic expenses. Kecai just meets the needs of customers.
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