Panasonic upgrades from lighting to audio to seek LED market opportunities

In recent news, according to Japan Radio News, Panasonic, one of Japan's leading lighting manufacturers, is set to introduce a new embedded LED lighting product that integrates an advanced sound system. This innovative product aims to redefine the experience of home lighting by combining visual and auditory elements, making it not just about illumination, but also about creating a full sensory environment. As part of the next generation of smart home appliances, this product is expected to be controlled via wireless networks and will work in tandem with the company’s building materials division, opening up new possibilities for home design. Following the 2011 Fukushima nuclear disaster, Japan saw a surge in energy-saving initiatives, which significantly boosted the LED lighting market. Known for its energy efficiency and long lifespan, LED lighting quickly gained popularity. By 2013, sales of LED products surpassed 50% of the total lighting market, marking its official rise as a mainstream lighting solution. To escape the price wars among competitors, the Japanese lighting industry shifted focus towards high-value LED and OLED lighting solutions. By 2016, all new lighting products were required to be LED or OLED. By 2020, LED and OLED lighting had replaced traditional options in most homes and over 50% of public facilities. By 2016, the majority of lighting equipment in Japan had already transitioned to LED, meaning the domestic market no longer needed to replace old lighting systems after 2017. Additionally, LED lamps last up to ten times longer than incandescent or fluorescent bulbs, which extended the replacement cycle and slowed the growth of the LED replacement market. With the peak of the LED lighting boom now behind them, Japanese lighting companies are less optimistic about the future of the domestic market. To stay competitive, they are focusing on new selling points such as customized services and design, aiming to maintain their market presence. Panasonic’s upcoming LED lighting product is a more affordable option designed for wall or ceiling installation. It can fit into existing fixtures within a 10 cm cavity, making it a convenient upgrade for those who don’t want to spend a lot on replacing their current lighting. The product is the result of collaboration between Panasonic’s lighting and home appliance divisions, as well as its building materials business, appealing to budget-conscious consumers. Although details like brightness and performance remain unclear, the product is scheduled for release at the end of February 2018. It will support wireless network control, allowing users to adjust lighting and dim it using smartphones. It can also connect to TVs, functioning as a secondary speaker system, enhancing the audio experience. This embedded lighting system typically includes multiple units per room, effectively creating a multi-speaker setup. Even if each unit has limited volume, the combined effect can produce a richer, more immersive sound—ideal for watching TV, gaming, or even creating unique ambient effects. As part of Panasonic’s new residential appliance and living space brand, this system could also find applications in retail spaces, exhibition halls, and art galleries, offering promising future market potential. While some LED lighting markets in Japan still focus on basic functions like automotive or specialized lighting, companies like Panasonic, Koizumi, Kyocera, and others are exploring new directions. How the Japanese lighting market evolves in the coming years will depend on the continued efforts of these manufacturers.

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