Consumer Association Reviews Apple Why Play Big Names

In June of this year, the Consumers Association of China conducted "bombardment" on several provisions of Apple's after-sales service, and Apple's after-sales terms still go its own way. Maintenance products can be used to refurbish parts, product damage caused by maintenance only compensation for maintenance and so on.

For consumers who have reflected the unfair contract terms in the “APPLE Maintenance Terms” and “iPhone Repair Report”, the Chinese Consumers Association jointly issued comments on the associations of Beijing, Tianjin, Shanghai, Chongqing, Jiangsu, Shandong and other provinces and cities. . Apple is said to infringe on the right to know and choose the right of consumers, limiting the right of consumers to obtain compensation.

Recently, an online survey conducted by the China Youth Daily Social Survey Center through public opinion China Network and Sohu.com conducted an online survey of 3,332 people, showing that 88.7% of the respondents had purchased international branded products. 38.4% of the respondents said that they have encountered international famous brands.

Why do international brand names frequently play "big names" in the Chinese market? According to the survey, respondents preferred “Consumer Chongyang Psychology Spoiled International Brand Names” (74.7%), followed by “Ineffective Supervision by Related Sectors” (73.8%), and ranked third in terms of “low cost of illegal international brands.” (67.3%).

Inadequate legislation and lax enforcement are important reasons why international famous brands can often play a big hand in China. China's Consumers Association has bombarded a number of international brand name terms, but the effect is not obvious. This is because the current illegal cost of many international brand names in China is too low. This is the fundamental reason why some international brand names are “repeated to change”.