Energy-saving subsidies take multiple accreditations and supervision is more stringent (1)

A new round of home appliance stimulation policy - "Energy-saving products benefiting the people's project" has been formally implemented since last month. According to Xu Dongsheng, the general secretary of the China Household Electrical Appliances Association, this policy implements an "assessment system", and the product's finalist review will also be based on the industry. The situation is organized several times. After the first batch of unlisted products are prepared, they can also participate in the next batch of product reviews.

Therefore, after completing the first batch of audits, relevant companies are still actively fighting for more products to be selected. Haier, Chunlan and other companies even set up a working group to deploy special personnel to handle the work related to subsidies; We are also actively developing new products to prepare for the next batch of product reviews.

Enterprise: Applicant must be cautious

The reporter found from the interviews with relevant persons in charge of a number of companies that the enthusiasm of home appliance companies for treating "energy-saving appliance subsidies" was no less than that of previous policies, but Sun Jingyan, vice president of the Haier White Power Group, was just burning up. Flame's "rationality" has cooled down.

Sun Jingyan pointed out that this subsidy is different from the policy of replacing old-fashioned appliances with home appliances to the countryside. Manufacturing enterprises have become the main responsibility of the current round of policies. The procedures are more complicated and supervision is more stringent, and funds are directly subsidized to consumers. Therefore, At the beginning of application, relevant companies should carefully consider whether the company can meet the scale of promotion required by the policy, whether it can withstand the long-term advancement of custody funds, and it requires a lot of manpower costs and other practical problems.

The home appliance energy-saving products Huimin project details require that the short-listed companies have the minimum promotion scale. For example, the minimum promotion scale of refrigerators, washing machines, and air conditioners is 100,000 units. Xu Dongsheng said that this scale is no problem for large-scale enterprises, but there is still some pressure for SMEs. If it does not meet the requirements in the end, it will not be able to receive financial subsidies. The subsidies paid by companies will be borne by themselves. Enterprises will not only receive subsidies but will also have to pay for their own expenses. In the 2009-2010 air-conditioning energy-saving projects, there were individual companies that did not meet the scale requirements, as long as the loss was borne. Moreover, the node of the current round of policy is based on final sales. It is not how many energy-saving products are produced by the company that count toward the scale, but must be realized by sales at the sales terminal to obtain subsidies.

On the other hand, home appliance companies must first advance some of the funds, and the state implements the policy of “price reduction by manufacturers and subsidy after the country”. The subsidy needs household appliances companies to pay in advance, the financial department pays only part of the payment according to the situation of the enterprise, and the remaining part needs to be cleared after the audit is completed. Because the review process is relatively long, it usually takes several months or even more than one year. Companies with tight capital chains, especially SMEs, are undoubtedly a greater pressure.

Country: more regulated

Due to the previous implementation of the energy-saving products Huimin policy, some companies have defrauded state subsidies and virtual standards for energy efficiency. Therefore, the relevant state departments attach great importance to the supervision of this policy. Xu Dongsheng said that if there is any irregularity in the company, it will be Deducting subsidy funds will be disqualified.

It is understood that the supervision of energy-saving subsidy policy focuses on energy efficiency and sales scale verification. The AQSIQ is responsible for the supervision of energy efficiency indicators. The Ministry of Industry and Information is responsible for reviewing the sales scale.

In terms of energy efficiency, due to deviations in performance standards and deviations in energy efficiency indices, manufacturers must pay attention to situations where performance standards may not meet energy efficiency standards.

The review of the sales scale not only requires the production company to provide information on sales outlets, but also provides information on production and inventory, as well as a copy of the consumer's identity card. For Haier and Chih-Lung, companies with more products to enter the list, only the above materials can be filled with several offices. If the information of the subsidy is incomplete, it will affect the payment of subsidy funds of the production enterprise.

In addition, industry analysts pointed out that after the implementation of the policy, it can indeed speed up the adjustment and upgrade of the product structure. However, based on the pre-payment of previous policies, the market effect will be worse than before.

Sun Jingyan concluded that the energy conservation subsidy policy is very complex to implement and that companies need to invest a lot of manpower and material resources. After the terminal market has advanced through multiple rounds of policy, the purchasing power has been limited, and even if the enterprises in this round of policies achieve sales success And it is very likely that it is "digging" for future sales.