"High temperature summer" and "World Cup economy" not only promoted the sales of refrigeration appliances such as air conditioners, but also the color TV industry represented by LED TVs entered the peak season of sales. The data from market research companies such as Zhongyikang, Aowei and DisplaySearch show that this year, led by the price drop and technology upgrade, led TV will enter a comprehensive blowout period.
The Chinese market hit 5.5 million units this year.
In 2010, China's LED LCD TV industry began to go down the high-priced "altar" after entering mass production, gradually gaining consumer awareness and entering ordinary people's families. According to data from Beijing Zhongyikang Times, the sales volume of LED TVs in China from January to May this year was 400,000 units, an increase of 8278.13% year-on-year; sales amounted to 4.1 billion yuan, an increase of 3059.48%. "This huge increase in growth indicates that LED LCD TVs will enter a period of heavy volume growth," said Peng Yi, research director of Zhongyikang.
Zhao Maojun, deputy director of Aowei Consulting, believes that LED TV has just been launched in the first half of last year, and the market is not yet in the market introduction period. Last year's sales were only 900,000 units. However, this year's LED TV market has increased in volume, and it is expected that the annual sales will hit 5.5 million units.
In addition to the Chinese market, the world's leading market research firm DisplaySearch recently reported that the latest global TV shipment survey report, based on the global LED-backlit LCD TV shipments of 3.6 million units last year, this year with the price of LED backlight modules The decline in LED backlight LCD TVs is expected to reach 35 million units, accounting for 20% of the world's 180 million LCD TVs.
The report further pointed out that in 2011, LED backlighting large-size panel shipment ratio will reach 56%, traditional backlight panel shipments will decline to 44%, and by 2015, LED panel shipment penetration will reach 78%.
Domestic enterprises accelerate upstream breakout
At the same time, while seeing the rapid growth of LED products, the recent increase in the average price of LED panels by $5 and the price adjustment of LED chips have continued to come. The shortage of supporting industrial chains has become a key link for Chinese color TV enterprises to accelerate the popularization of LED products.
Zhao Maojun believes that LED panel and chip price adjustment are both explosive growth in the market and the expansion of upstream chip suppliers' capacity and market temporary behavior. With Hisense, Konka, Tsinghua Tongfang and other companies actively involved in the upstream and downstream manufacturing of the LED industry, China The color TV industry is accelerating the breakout.
It is understood that in order to alleviate the shortage of LED chips, domestic enterprises have been involved in upstream manufacturing this year. Guoxing Optoelectronics and Xurui Optoelectronics Nanhai established LED epitaxial chip project, Shanghai Lanbao Optoelectronic Materials Co., Ltd. Tongling put into production LED chip manufacturing project, Lixincheng Electronics Co., Ltd. Xuzhou Xingjian LED chip project and other projects have been launched this year, in order to further increase the production capacity of LED chips, reduce the price of LED chips.
At the same time, the revitalization of the flat panel display industry has long been included in China's strategic layout. On May 17, the National Development and Reform Commission issued the "Notice on Continued Organization and Implementation of the Strategic Transformation Industrialization of Color TV Industry in 2010", proposing to continue to organize and implement the specialization of industrialization of color TV industry strategic transformation, vigorously support the development of new display technologies such as LED, and improve upstream support. The industrial chain strives to form independent intellectual property rights and core competitiveness.
According to industry insiders, the LED TV market will enter the fast lane of development in the future. Under the linkage of terminal color TV enterprises and industrial upstream and downstream enterprises, it will form a joint effort to further promote the development of the LED TV industry in the Chinese market.
The Chinese market hit 5.5 million units this year.
In 2010, China's LED LCD TV industry began to go down the high-priced "altar" after entering mass production, gradually gaining consumer awareness and entering ordinary people's families. According to data from Beijing Zhongyikang Times, the sales volume of LED TVs in China from January to May this year was 400,000 units, an increase of 8278.13% year-on-year; sales amounted to 4.1 billion yuan, an increase of 3059.48%. "This huge increase in growth indicates that LED LCD TVs will enter a period of heavy volume growth," said Peng Yi, research director of Zhongyikang.
Zhao Maojun, deputy director of Aowei Consulting, believes that LED TV has just been launched in the first half of last year, and the market is not yet in the market introduction period. Last year's sales were only 900,000 units. However, this year's LED TV market has increased in volume, and it is expected that the annual sales will hit 5.5 million units.
In addition to the Chinese market, the world's leading market research firm DisplaySearch recently reported that the latest global TV shipment survey report, based on the global LED-backlit LCD TV shipments of 3.6 million units last year, this year with the price of LED backlight modules The decline in LED backlight LCD TVs is expected to reach 35 million units, accounting for 20% of the world's 180 million LCD TVs.
The report further pointed out that in 2011, LED backlighting large-size panel shipment ratio will reach 56%, traditional backlight panel shipments will decline to 44%, and by 2015, LED panel shipment penetration will reach 78%.
Domestic enterprises accelerate upstream breakout
At the same time, while seeing the rapid growth of LED products, the recent increase in the average price of LED panels by $5 and the price adjustment of LED chips have continued to come. The shortage of supporting industrial chains has become a key link for Chinese color TV enterprises to accelerate the popularization of LED products.
Zhao Maojun believes that LED panel and chip price adjustment are both explosive growth in the market and the expansion of upstream chip suppliers' capacity and market temporary behavior. With Hisense, Konka, Tsinghua Tongfang and other companies actively involved in the upstream and downstream manufacturing of the LED industry, China The color TV industry is accelerating the breakout.
It is understood that in order to alleviate the shortage of LED chips, domestic enterprises have been involved in upstream manufacturing this year. Guoxing Optoelectronics and Xurui Optoelectronics Nanhai established LED epitaxial chip project, Shanghai Lanbao Optoelectronic Materials Co., Ltd. Tongling put into production LED chip manufacturing project, Lixincheng Electronics Co., Ltd. Xuzhou Xingjian LED chip project and other projects have been launched this year, in order to further increase the production capacity of LED chips, reduce the price of LED chips.
At the same time, the revitalization of the flat panel display industry has long been included in China's strategic layout. On May 17, the National Development and Reform Commission issued the "Notice on Continued Organization and Implementation of the Strategic Transformation Industrialization of Color TV Industry in 2010", proposing to continue to organize and implement the specialization of industrialization of color TV industry strategic transformation, vigorously support the development of new display technologies such as LED, and improve upstream support. The industrial chain strives to form independent intellectual property rights and core competitiveness.
According to industry insiders, the LED TV market will enter the fast lane of development in the future. Under the linkage of terminal color TV enterprises and industrial upstream and downstream enterprises, it will form a joint effort to further promote the development of the LED TV industry in the Chinese market.
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