The China Home Appliances and Consumer Electronics Expo (AWE) has become a global showcase for the most advanced and innovative technologies in home appliances and consumer electronics. From smart home devices to future kitchens and bathrooms, autonomous vehicles to bionic robots, AWE brings together cutting-edge "black technology" that is reshaping our daily lives. The 2018 edition of AWE will take place from March 8th to March 11th at the Shanghai New International Expo Center, offering an immersive experience into the future of technology.
In 2017, the event featured groundbreaking products such as QLED and 8K TVs, ultra-fresh refrigerators, smart washing machines, windless air conditioners, sink dishwashers, and intelligent robots. Attendees were not only able to see these innovations but also witness live demonstrations of each brand’s technological prowess. With more products and even more exciting tech on display, AWE 2018 promises to be an unforgettable event for all tech enthusiasts.
Smart and health-focused technologies are increasingly becoming the trend in the home appliance industry. For example, Haier introduced a coin-making activity that traveled around the world, showcasing its quiet and efficient direct drive motor technology. The company also used interactive methods like shaking head dolls and egg-washing demonstrations to engage consumers and highlight its innovation. This approach not only showcases the product's features but also tells a compelling story behind the technology.
At AWE 2017, Hisense unveiled its three-zone washing technology, which allows for separate washing of infant clothes, women's undergarments, and other items, effectively revolutionizing the laundry experience. Meanwhile, Bosch introduced its “Home Connect†washing machine, which offers app-based control for enhanced stain removal and family safety. These innovations reflect the growing importance of smart, user-friendly, and health-conscious appliances.
Midea Air Conditioning showcased its YA100 model with projection touch technology, allowing users to interact with the air conditioner through a wall-mounted interface. This marks a significant shift in human-computer interaction, moving beyond traditional remote controls. Midea also launched the M-Smart SHAC protocol and its AI voice assistant, Xiaomei, further enhancing the smart home ecosystem.
Haier’s invisible windless central air conditioning system, using capillary mesh technology, improved energy efficiency while creating a more natural indoor environment. Additionally, the cloud-based central air conditioning series integrated air purification and temperature control, addressing growing consumer concerns about indoor air quality.
In the television sector, AWE 2017 highlighted advancements in visual technology, with LG’s SIGNATURE OLED W7 TV setting new standards in thinness and design. Companies like Sharp, Skyworth, Konka, and Micro Whale showcased 8K, AR, and dual HDR technologies, bringing cinema-like experiences into homes.
Changhong’s CHiQ TV entered the AI 3.0 era with far-field voice recognition and semantic understanding, transforming the way users interact with their televisions. Sony’s screen sound technology, as seen in the A1 model, combined high-quality visuals with superior audio, creating an immersive entertainment experience.
Refrigerator manufacturers like Panasonic and Siemens introduced innovative food preservation solutions, including humidity-controlled compartments and zero-degree biological storage. These technologies ensure longer freshness and better food safety, addressing key consumer concerns.
Cooking appliances also saw significant improvements, with large suction range hoods featuring increased airflow and pressure to reduce kitchen smoke. Boss’s fourth-generation models set new benchmarks in performance, making cooking more enjoyable and less messy.
Beyond household appliances, AWE also featured the latest in robotics, drones, VR, and autonomous vehicles. Intel collaborated with Xiaomi to showcase a smart running shoe equipped with the Curie chip, highlighting the integration of micro-technology into everyday products. KUKA robots made headlines with their impressive table tennis skills, demonstrating the potential of intelligent automation.
With emerging tech companies and startups joining the event, AWE 2018 promises to be a hub of innovation, offering hands-on experiences and inspiring the next generation of tech enthusiasts. Whether you're a professional or a curious visitor, AWE is the ultimate destination to explore the future of technology.
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