Nikon has conducted a nationwide survey to expose people's current perceptions of the rising 360-degree market. The survey found that most Americans believe that a 360-degree panoramic video will be better. Research shows that 90% of Americans believe that the current video content will be better if it is 360 degrees, while 92% want to take 360 ​​degree panoramic video.
The online survey involved 1,000 Americans, all over the age of 18. This group also represents the main potential purchasing power of camera products. Currently, only 25% of respondents have experience with 360-degree panoramic cameras, but more than three-quarters say they are happy to try this technology. The survey was released after Nikon's first 360-degree panoramic camera, the KeyMission 360, was released.
The Wakefield Research Center conducted the survey from November 15th to 21st, and also tried to find out which video content and new technologies consumers are more likely to match. The most promising video content item is sports, with more than 50% of respondents saying they would like to see a 360-degree panoramic broadcast of sports events. Entertainment-style concerts ranked second, accounting for 55%; movies ranked third, accounting for 39%. Only about one-third of respondents said that news and TV shows should use 360-degree technology.
For consumer-grade camera products, such as Nikon's KeyMission, respondents also showed what they wanted to shoot with 360-degree technology. Using this technology to shoot holiday content ranked first, supported by 60% of respondents; while home video ranked second, more than 50% of respondents expressed support; next, 45% said they hope to use 360 ​​degrees Technology shoots milestones in life; 42% say they want to shoot outdoor activities; others want to use it to shoot sports. 15% of respondents even said that they would use this camera product to "make yourself and your partner more intimate."
“With Nikon releasing a potential product such as the KeyMission 360 camera, Nikon Life has made a special study on 360-degree technology and draws some interesting conclusions from the perspective of people's interest in acquiring and sharing experiences in novel ways. Lisa Baxt, co-director of Nikon's communications, said, "Nikon has been committed to innovation in this area, hoping to provide video creators with better 360-degree technology to record, experience and share life. moment."
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