Why are Lenovo and Huawei not comparable in many aspects?

We have never lost Lenovo, and Lenovo has never lost "Lenovo" because we have never really owned it. What we have is just an imagination that we have imposed.

Not surprisingly, when Lenovo Group handed over a loss-making annual report, the criticism scripts about it were not repeated from the beginning, and the retained scripts for more than a decade were undoubtedly "Lenovo Group is not a family." The technology company, its strategic failure is inevitable, its "trade technology" is a mistake, is a portrayal of the Chinese people's excessive speculation.

At this time, another company was proposed as the opposite of Lenovo. For example, it has long-term strategic strength from the beginning, and has the technical responsibility. The result is a global victory. This company is Huawei. In this play, it coincides with Huawei's madness in China and the world, and Lenovo's mobile phone is ranked in the top five in the world, so it further verifies Lenovo's "necessity failure."

Why are Lenovo and Huawei not comparable in many aspects?

Objectively speaking, the two companies are not comparable in many respects. In particular, because Huawei has succeeded in technology, it believes that “no technology” associations are failed or inevitably failing – the latter is a typical technicalism. The same danger. Although Lenovo has had a good chance in the field of communication equipment - this is often used to illustrate Lenovo's speculative side - but some things can not be assumed, especially when it comes to the choice of a startup. Because it always has more or less the background of the founder's background branding and resources.

Liu Chuanzhi’s identity as a graduate of the Chinese Academy of Sciences is destined to be preferred when faced with a position in the Bank, when the demand is very strong, and at the same time it is easy to obtain recognition from the government in the environment at the time. The communications equipment industry; and Ren Zhengfei, if he did not earn the first bucket of gold from the program-controlled switch agent, it is difficult to say that he will definitely choose the communications equipment industry and technology investment strategy.

The different choices of the two are almost doomed to a completely different fate. If Ren Zhengfei does not choose a communication device, even if he has a great talent, it is hard to say that Huawei will achieve today's achievements, because Huawei's success is largely related to the opportunities that the communications industry faced at the time:

The old program-controlled switch market is mature, the new 3G technology is in its infancy, international manufacturers are quietly alert to the program-controlled switches, China provides huge market and government support, and more importantly, communication equipment is a B2B market, and the world's most There are no more than 100 major operators, which provides conditions for Huawei to fight for the hardships based on cheap labor costs. In addition to communication equipment, it was difficult to see that there were such large-scale technological opportunities in the technology industry that provided access to the window.

On the contrary, the standards of the PC industry have been finalized, and most of them are in the hands of several big giants in the United States. The market is still in the early stages of development, and the giants are full of strength. At the same time, it is mainly the personal market and scattered. The ordinary enterprise market, in this way, must rely on the consumer brand and channel, which is much harder than the communication equipment mainly relying on technology and direct sales. This explains why today, China still has few globally recognized consumption. Brand, because the establishment of the brand faces one of the biggest obstacles - culture.

Even Huawei, which is now known as the “successful” mobile phone business, is largely a success of Chinese local brands, and China’s success is largely a result of Huawei’s globally recognized business technology brand. The success of export-to-domestic sales, as well as Huawei's own accumulation in the field of system equipment and the layout of parts and components, the progress of its overseas mobile phone market may still be mainly dependent on the success of system equipment - early Chinese equipment vendors like Huawei will generally The handset is offered to the operator as part of a solution.

We can use "structural opportunities" to describe the different choices of Lenovo and Huawei: Huawei has found a structural opportunity such as communication equipment, and Lenovo's choice of PC has not had such an opportunity for a long time. To understand this, you only need to look at the situation of Taiwan's Asus and Acer today. They have almost represented the highest achievements of non-US companies in the global PC market.

However, it provides such opportunities in the field of parts and components. For example, TSMC, which is engaged in semiconductor foundry, is still established in Lenovo for several years. However, if Europe and the United States are wary of China’s high-tech fields, even if Lenovo wants to enter this field, it will be difficult to obtain. A real breakthrough. Another opportunity is industry consolidation, which came after nearly 20 years of Lenovo's founding. The acquisition of IBM PC is such an opportunity.

As for the Internet and mobile computing, there is no doubt that it is a real structural opportunity, but the mobile computing part is a continuation of the PC era - the core technology in this field is still in the hands of American companies - partly in the communications equipment industry, which is inherently In a completely different market, system vendors such as Huawei have an advantage. Even the two major PC giants, Microsoft and Intel, have yet to achieve a substantial breakthrough in the market.

As for the Internet, Lenovo has actually invested a lot of money, but it has not ended. Similarly, none of the companies that dominate the US in the PC field have gained an important position in this field. Since critics are often outsiders, it is easy to idealistic and take it for granted that a company that succeeds in one area should also succeed in another, but in fact, for a variety of reasons, with a few exceptions, such as Nokia, such a success story is rare.

In fact, if the evaluation is only placed in the PC market, there is no doubt that Lenovo Group is still a successful company, and Yang Yuanqing is also an outstanding CEO:

When he took full control of Lenovo Group, Lenovo's market share in the PC field has dropped to fourth place. After a few years, Lenovo not only took back the lost share of the merger with IBM PC, but also boarded the head of the PC industry. Put the chair. In the past few years, despite the negative growth of PCs in the world, Lenovo PCs have grown much faster than the industry as a whole, and despite the losses last year, they are mainly dragged by one-time costs including restructuring charges. .

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