My Ruifeng, my ten years
After ten years of ups and downs, from the foothold to the development, innovation and integration. Ruifeng's ten years is brilliant. In this day worth celebrating, Optoelectronics News Network was invited to participate in the grand party celebration. Let us know about Ruifeng!
Ruifeng's future focus on LED TV backlighting and lighting
LED TV backlights and LED lighting are mutually promoting markets. The most likely companies to succeed are those with semiconductors and TV and lighting products. Samsung, SHARP and Toshiba have a high chance of winning worldwide. Domestically, the company that is most likely to succeed at present should be a TV brand with strong intentions for LED lighting. It is necessary to walk on two legs. At present, Ruifeng will focus on the backlight and illumination of LED TV.
Customers who choose the same philosophy for the pursuit of quality
Improve pre-sale, sale, after-sales service and technical support systems. Not a business person alone. This will be strengthened in the follow-up planning of Ruifeng.
No company can do anything best. Any quality is costly, and each customer has a choice that suits their target market. There is always no coordination between high quality and low cost. The focus of our selection of cooperating customers (including suppliers and customers) will be: whether the pursuit of quality has the same concept, whether it is truly based on the company's long-term interests, brand. Therefore, Ruifeng will have its own place in the products for high reliability requirements such as TV, car and lighting. Sometimes the necessary waiver is also an option.
Because of concentration, so powerful
For companies that are exporting to the final market and large enough, such as brand-leading home appliances and large lighting companies, it is a better choice. In the current situation, many listed companies do not have long-term planning, and such mergers and acquisitions for short-term concepts or other interests will cause great problems. Ruifeng's current scale is still very small. Compared with Taiwan, South Korea and Japan, we have at least 10 to 100 times the growth space. I really appreciate Vanke's approach: because of concentration, so powerful!
Ruifeng established ten years of achievements
2002 Established the first domestic SMD LED packaging line;
Developed the first ultra-thin LED for mobile phone buttons in China (thickness 0.35mm)
2003 Developed the first FLASH LED for mobile phone flash in China;
2004 High-power ceramic LED obtained national invention patent,
Was awarded "high-tech enterprise"
2005 Become a green partner of Panasonic
2006 Developed the first domestic metal pedestal total reflection high power COOL LED light efficiency reached 65LM/W;
The first TOP LED was first introduced with silicone packaging technology;
2007 The first LED in China to adopt the silicone packaging process passed the reliability test for automobiles;
2008 The first batch of national high-tech enterprise qualifications were obtained;
2009 China's first to meet the TV's wide color gamut highlighting medium power LED research and development success.
Ruifeng's quality system
Ruifeng's system guarantees: First, the research and development stage, the products must pass the reliability of the company and the reliability test used by the simulated customers. We set different reliability standards for different product applications, and we will never let the market into the market;
Process Assurance: AVAGO has conducted audits and coaching for Ruifeng for three years, and has improved the detailed management and control capabilities of Ruifeng. For example: the welding line, originally only measured a tensile force, now the tension, thrust, size, curvature. . . . . . A total of more than ten, a lot of rigor. Continuous improvement within the company: It can be reported at any time, and the commissioner keeps track of it, rewards in time, and continuously improves. As a system of the company.
Ruifeng concept and medium and long-term planning
The system determines everything. For a company to survive in the long run, it must rely on institutions rather than capable people.
Become a green light source manufacturing expert, China's best LED packaging company. Enterprising, honest, harmonious, and innovative, interpreting the meaning of the company's existence, let Ruifeng people develop and realize their original dreams in a fair and equal culture and stage.
Ruifeng Talent Strategy
(1) Professional and technical personnel: This part of the talents in Japan and Taiwan is still relatively leading. We basically rely on the form of consultants hired in Japan and Taiwan. China will basically give priority to the core personnel of semiconductor-related companies.
(2) Like strategic partners like AVAGO, we also have some technical regular exchanges, especially for the research and development of basic materials, which is very helpful to Ruifengde. In addition, the cooperation with universities and scientific research institutions is also the training of technical personnel in Ruifeng. A good means.
(3) Our training system is completely ahead of the company's development scale. Everyone has a strict indicator of training and foreign training every year.
(4) Everyone is close to the means of retaining people. We will be more open: equity incentives, year-end bonuses, quarterly bonuses, and monthly performance will all be clear at the outset. One principle of reference to Mengniu is that the people gather together and the people gather together. The biggest feature of Ruifeng is to share benefits with employees. Another point is that Ruifeng has no politics. The entire core management team has no relatives to do things in it. Otherwise, there is no basis for fairness.
I hope that I can attract like-minded people to join. (Edit: Looking up at the stars)
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