Carver Lighting Pan Jiahong: Come out in rights protection (Figure)


Square head, big ears, broad face, plus a thick smile on time when talking, this is Pan Jiahong.

In the 30s, Pan Jiahong can be said to be a young boy, which means that his life is already in the work. It's hard to see from his face that there is a persistent character in his bones. This obedience comes from his subversion of traditional ideas and his awareness of patent rights. This kind of persistence has puzzled and misunderstood many people in the same industry. But Pan Jiahong’s words are thought-provoking: I’m just trying to do one thing, that is, to give a warning to companies that are parasitic on other products: “Innovation can grow, counterfeiting is only death 1


Young people subverting traditional ideas

Subversion requires courage.

In 1992, Pan Jiahong was assigned to a state-owned enterprise after graduating from school. One day, with curiosity, he asked an old employee: "How many years have you been able to get a house?" The old employee used a lesson. The child's tone told him: "I haven't been to the house for more than 20 years. The young man just came in and thought about the house. Haha, go to the side and cool down." This gave Pan Jiahong a big heart. Stimulation, what kind of concept is twenty years? Is it like waiting for a long 20 years to have a house of your own? Pan Jiahong has the ability to make money, and he has a desire to make money, even though this desire is not for himself to put his money in his hands. He knows that his own 20 years is more than just a house. His sense of making money has transcended personal needs, but a value of life. It’s a puzzling thing to get out of an enviable business. Enjoy the peace of mind or go into the storm, Pan Jiahong obviously chose the latter. It was also a sentence of the old staff at that time that allowed him to re-understand his own value, and it was his resolute choice that created the current commercial brand, Carver.

Recalling the difficulty of starting a business, Pan Jiahong was filled with emotion. After coming out of the unit, Pan Jiahong chose his strengths - the accessories industry. Some people think that Pan Jiahong is a toss, and he is not a shackle that does not look back at the South Wall. But he firmly believes in one reason: pragmatic marketing, integrity management. As a business, the most important thing is to talk about credit. At that time, because of the lack of manpower, technology development, shipping, delivery, etc. were all one person. Once, in order to deliver goods, he did not close his eyes for three days and two nights. Because of his mental exhaustion, he was stupid on the road of delivery. He bumped into the guard of the car and his head was swelled. However, Pan Jiahong did not give up the goods to the customer because of the injury, but reluctantly sent the goods to the destination. The customer who received the goods was shocked when he saw Pan Jiahong. How often did he ask? Pan Jiahong grinned and waved his hand and said nothing was all right. He just stumbled. This scene left a deep impression on the customer and strengthened the determination to cooperate with Pan Jiahong. Since then, the two sides have maintained a good cooperative relationship. It is this spirit of hard work and honesty that has enabled Pan Jiahong to win the favor of many customers in the process of development. In just a few years, his company has become Wenzhou's largest lampshade supplier. Pan Jiahong smiled and said: "My first pot of gold is earned like this."

Obviously, a house can no longer satisfy Pan Jiahong's appetite. This kind of happiness after making money makes him feel more happy than putting money in his own pocket. He wants to make his career bigger and let more people make money.

In 1999, Pan Jiahong, who grew up in Wenzhou, Zhejiang, came to Guzhen to work hard and founded Jiahong Parts Factory. In 2003, he started to get involved in business photos, thus establishing the brand of Carver.

When I came to the ancient town, Pan Jiahong could be said to be unfamiliar with life, and the best of the world and the three were only one of them. At that time, although the accessories industry was big, it was in a relatively dull mode. That is, the lighting manufacturers themselves designed the drawings, opened the molds themselves, and then the parts factories processed them. In this mode, the parts manufacturers were passive and had no right to speak. . In response to this situation, Pan Jiahong and Kafu people fully exerted their own advantages in technology development, independently designed and opened the model, and broke the deadlock in the development of the parts industry with a kind of advanced differentiated management ideas, so that the development prospects of accessories are clear. stand up.

"The sky is big and the people are also in the people." With an impulse, from 2000 to 2003, Jiahong's rapid development in the accessories industry laid a solid foundation for the birth of the "Carver" brand and the benign development of the later period.


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