U.S. market regulators report online video growth of 26% in 2015

Compared with traditional TV programs, the content of online video programs is more abundant, providing users with new choices beyond television programs, and has become a concern for many television viewers. So, in 2015, what are the development prospects of the online video industry? Recently, ABI Research, a professional market research company, released a series of research reports. The results show that the online video market revenue in 2015 will have a growth rate of 26%, which is worthy of attention.

Online video shows are becoming the first choice for many audiences

The company's survey data shows that although the number of pay-TV users is huge, the online video market is still indispensable. The survey believes that in 2015, the growth rate of the online video market will be as high as 26%, and the compound annual growth rate will reach 24% until 2019. In addition, ARPU means that the average revenue per user will also increase. Eric Abruzzi, an analyst at ABI Research, pointed out that the current pay-TV market is losing users. The reason is also well-known, because online video programs occupy a new market share, including the familiar Netflix. Online video platforms such as HBO have become the preferred choice for many audiences.

It is worth mentioning that Sky Sky Broadcasting Company in the United Kingdom has also stated that the attractiveness of traditional pay TV is constantly decreasing. In fact, operators should also be concerned with these changes, may wish to launch a streamlined version that is lower prices, program content allows users to freely choose, allowing users to get a more affordable ratings package to retain existing users.

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