The rapid development of new forms of communication, how to promote the media integration? What are the development opportunities in the industry in the year of deepening reform? On April 11, the 10th China Media Annual Conference was opened in Wuhan. More than 300 representatives from the domestic media industry and academia gathered at the shore of Donghu Lake to conduct exchanges at the annual media event.
Director of the National People's Congress Ke Wenwei, former director of the General Administration of Press and Publication Liu Binjie, vice chairman of the Hubei Provincial People's Political Consultative Conference Wang Zhenyou, member of the National Committee of the Chinese People's Political Consultative Conference, president of the China News Culture Promotion Association, and former director of the State Press and Publication Administration Li Dongdong, CPPCC members, Vice President of the China Federation of Radio, Film, and Television Organizations, Zhang Weimin, former Deputy Director of the State Administration of Press, Publication, Radio, Film and Television, and Li Jun, Director of the Press and Publication Division of the State Administration of Press, Publication, Radio, Film and Television attended the meeting and delivered speeches. The opening ceremony was hosted by Wei Yushan, President of the China Press Publishing Academy.
In August 2014, General Secretary Xi Jinping proposed to promote the integration of traditional media and emerging media. 2015 is a crucial year for China’s comprehensive deepening of reforms. The theme of this year's annual meeting is "The Road to Transformation and Integration." The participants believe that the current integration of traditional media with emerging media is a major and profound change in the traditional media field. This change is a challenge, but also an opportunity. The media industry should be more loyal to the law of the development of news dissemination and the law of the development of new media, strengthen Internet thinking, complement each other's strengths, and develop together. It should also take content as the foundation and establish an advanced technological support system to promote traditional media and emerging media. Combining content, channels, platforms, operations, management, and technology, it strives to create a variety of new media with various forms, advanced methods, and competitive capabilities. It has built several new media with strong power, communication, credibility, and influence. group.
At the annual meeting, Wei Yushan, the president of the China Press Publishing Institute, released the 2014 China Media Innovation Report. The report pointed out that the overall development trend of media integration in the future is: the government's leading decision to merge the development of the main trend; mobile Internet will become the development of the booster and the main battlefield; mainstream traditional media gradually occupy the dominant position of integration. The media innovation in the future will focus on four hotspots: the alliance in the media industry will increase and present a solid trend of cooperation; the trend of social media news becomes more obvious; the featured news APP will be very popular; the government’s own media will usher in a period of great development . The World Internet Conference was held in Wuzhen, and the 21st Century Newspaper Department was arrested by law according to law. These were among the ten events in the media industry in 2014 published in the report.
Zhang Junchang, director of the Academic Department of the China Federation of Radio, Film and Television Social Organizations, released the "China Radio and TV Industry Development Report." The report shows that in 2014 China's radio and television industry's total revenue reached 300 billion yuan, an increase of 7.8% over the previous year. Last year, the producer system was prominently implemented in the broadcasting and TV industry. The central system should be stabilized this year. To explore the "Internet +" business and develop new development models.
Lu Wei, secretary-general of China Internet Association, gave a speech on the theme of "Internet +, media transformation and integration." He pointed out that after 20 years of development, Chinese Internet users have exceeded 600 million. The Internet culture itself is an open, collaborative, and sharing culture. In the “Internet+†era, it is even more necessary to use a concept of cross-border integration to promote transformation. Regardless of how powerful the Internet is, media restructuring must first of all insist on product quality.
This year's annual meeting consists of China Press Association, China Federation of Radio, Film, and Television Organization, China Internet Association, China Journal Association, China News Culture Promotion Association, China Press and Publication Research Institute, Propaganda Department of CPC Hubei Provincial Committee, and Hubei Press and Publication. Guided by the Radio and Television Bureau, sponsored by Media Magazine, and organized by Hubei Daily Media Group and Hubei Radio and TV Bureau, the conference will last for two days. Representatives from various media groups across the country, representatives from radio and television stations, newspapers and magazines, new media companies, scientific research institutions, and relevant management departments attended the annual conference.
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