For the LED display industry, small pitch has always been the headline of the industry, and it is a topic that LED people never take time to look at. The full screen is full of small spacing. However, the small spacing is not unique, and the LED screen display family has the largest capacity in the market.
Small spacing
As we all know, the small spacing has been leaping forward with the advantages of seamless splicing and rich colors. In 2014, small-pitch LED products achieved sales of 900 million yuan. In 2015, the global small-pitch LED market reached 2.42 billion. Yuan Renminbi. In 2016, we can see from the 2015 financial statements of the six listed companies in the display industry and the first quarter financial statements of 2016 that thanks to the continuous outbreak of the small-pitch LED screen market, Liard, Lianjian, Zhou Mingdu has achieved a net profit increase to varying degrees. Related industry figures predict that this year, the market share of small-pitch LED displays will further expand.
However, as the international market economy continues to slow down, the upstream packaging plants continue to cut prices, production costs are gradually decreasing, coupled with the price wars of various LED screen manufacturers, resulting in increasingly fierce market competition for smaller pitches, and lower and lower profits. The price of the small-pitch LED display has dropped several times compared to when it first came out in 2012. Therefore, the growth rate of the small-pitch market is slow and the profit margin has declined.
Compared with small spacing, the demand for door screens is large, and the market development potential is good. Although the early door screens were mostly in the form of in-line packages, single and double colors, large spacing, and poor display performance. Its only advantage is low cost, low price and low technical requirements. Therefore, in the early stage of development, with the lowest cost advantage, it gradually replaced banners and inkjet, which is generally accepted by shop owners. But the result is that because there are more companies entering, the market is getting worse and worse, and the profits are getting lower and lower.
But nowadays, with the advancement and maturity of display technology, many companies have begun to produce P20 full-color door screens, and even more sophisticated P16 products. At the same time, affected by the improvement of consumers' aesthetic level, some enterprises have begun to realize that the single and double color door screens can no longer meet the needs of consumers. Only the color is more colorful, and the full color screen with more playing functions is the future of the door screen. The trend of development. In order to better meet the huge potential demand of the market, each company has spared no effort to launch its own door screen full color products, such as the powerful giant color launched the Elf series X8, X8-A, X10, X10-A and other four for the door Head full color screen products.
Door screen
At present, although the full-color door screen has not occupied most of the market share, but there are indications that the LED display industry is brewing a new round of replacement tide, the door screen market of the last line of defense for single and double-color products will be The door full color LED display was broken.
In Xiaobian's view, according to the existing market, even if you don't think about the amount that can be installed in the full-color screen market, it is just the market from the old screen to the new screen. Renewing the market space is enough to become a business opportunity for major LED display companies, not to mention the banking, securities, hospitals, schools, terminals and other application areas are still in the blue ocean. So, who can say that this is not a profit growth point? The appearance of the full color screen at the door will help expand the market capacity of the LED display.
Moreover, the improved version of the LED door full color screen can not only achieve single-color display, but also play two-color, full-color and video, and the function covers almost all traditional door media. Moreover, in the tide of Internet+, it successfully realized the perfect connection with PC and Internet. The content can be updated in real time and can form good interaction with customers. This is undoubtedly satisfying the audience in the era of colorful and multi-screen. The demand for a powerful, more visually stimulating media can be described as a new type of media today.
Therefore, Xiao Bian believes that under the circumstances of domestic and international economic downturn, serious product homogeneity and relatively scarce application innovation, the small-pitch market has changed from “blue sea†to “red seaâ€, and there is room for market development, but the growth rate is slow. The door screen, leveraging the progress of full-color display technology and the market demand, the market development is slightly better than the small spacing. Therefore, LED companies tend to follow the small gaps of "black horses", "darlings", "toon" and other star auras, blindly follow the trend, it is better to think about the problem from a different angle, put a long line to catch big fish, specialize in subdivision The market (such as the door screen), based on the needs of users, with the user experience as the core, firmly grasp the market demand.
Of course, innovation is also an eternal theme. Without innovation, the progress that has come, for LED display companies, whether it is small pitch or door screen, maybe the future door screen will become small and small pitch, all need to be based on innovation. Drive development with innovation.
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