Tencent Digital (compilation: Mi Ke) has opened the NBA football league season. According to foreign media reports, at least 25 games will be broadcast via the virtual reality signal service in the 2016/2017 NBA league. .
This is the latest cooperation agreement reached between the NBA and NextVR, and this is just the beginning of the NBA alliance's beginning to expand the influence of virtual reality technology in the league broadcast.
It is reported that the Sacramento Kings and San Antonio Spurs, which will be played on October 27th, will be the first game to use virtual reality signals to broadcast. The NBA will provide free virtual reality signals to users. For the NBA Alliance, adding virtual reality signal broadcast services to provide users with virtual reality streaming media signals will bring many benefits to the development of the entire alliance.
First of all, you can additionally sell virtual reality signal tickets. In the future, if the audience wants to watch the virtual reality game broadcast, you need to pay 200 US dollars (about 1350 yuan) subscription fee. At the same time this move will also promote the sale of virtual reality headsets, which will help increase NBA and NextVR revenue.
At the same time, the provision of virtual reality signal broadcast can also compensate for the loss of traditional television viewers. It is necessary to know that fewer and fewer fans watch the game through TV now, and this move will attract more potential users who will no longer watch the game through TV.
In addition, the virtual reality signal can also completely conceptualize the audience's experience of watching the game. Many international fans who are unable to view the game on the spot can feel as if they are in the gym, and this also helps the NBA to expand its international influence and attract more global players. Fans and spectators.
Finally, the new broadcast platform also means that a new advertising carrier has emerged. Although NextVR itself will not include any advertisements in the broadcast, the NBA can advertise its own brand or sponsor's brand through virtual reality during the game. This is undoubtedly the same. A new way to generate income.
In the past few decades, technology has been affecting the development of the sports industry. Now, in addition to tech giants such as Sony and Facebook, emerging companies like NextVR have begun to translate the market potential of virtual reality into actual income. The industries related to virtual reality are not only games, but sports, entertainment and advertising will all become new business opportunities.
Source: businessinsider