Recently, the relevant person in charge of the Ministry of Commerce stated that during the “Twelfth Five-Year Plan†period, it will strive to build a large number of energy-saving large-scale shopping malls, supermarkets and green restaurants throughout the country. When the news came out, the energy-saving approach of retail companies once again caught the attention of the public.
For the hypermarkets where labor and field rent can no longer be saved, power saving is the only way to save money. The reporter visited the site and found that energy-saving emission reduction has not only become a mantra of retail companies, but also is actually pushing forward. However, the use of LED lights in retail stores in Dongguan is not widespread.
The promotion of LED energy-saving in the retail industry The road to energy-saving promotion in the retail industry is very difficult. For this, Nguyen Chih-hsiung has a deep understanding.
Due to the broad prospects of the LED industry, 3 years ago, for the Nokia, Apple, Amazon and other companies foundry shell, with steady income, Zhi Zhixiong, established the Dongguan Jinyang Energy Technology Company, specializing in the production of LED lights.
At the beginning of its establishment, Yan Zhixiong clearly realized that small businesses could not get government projects and could only target in the commercial sector. In the commercial sector, the first areas of concern were retail companies and real estate developers.
“The cost of rent, labor and lighting in the store is only the cost of lighting can be compressed.†Qi Zhixiong said that the venue rental and labor costs of the mall are rising every year. How can the province not save it, but the cost of lighting? The cost can be reduced by replacing the lighting facilities, because the mall must turn on the lights all day long. The overall cost of lighting is high. This is where the store must save costs.
It is to see this point, Qi Zhixiong began the energy-saving promotion of retail companies.
“The first company to talk about cooperation is Fusheng Department Store, a local company in Qingxi Town.†Yu Zhixiong said that the cost of one-time investment in LED lamps is very high compared to traditional lamps. Therefore, in order to gain the trust of the other party, Shi Xiong used a half-year free trial to promote them. The other person took a try and accepted the attitude. After six months, all the stores used LED energy-saving lamps.
The effect of word-of-mouth communication continued to show up afterwards. Prosperity boss told Zhen Zhixiong that Shenzhen’s Tianhe department store and Dongguan SPAR’s part-owner’s shop owner had quickly negotiated these larger projects. In the following period, cooperation with major companies such as Yayuan Steam Products and Agile Real Estate was successively achieved.
"But overall, there are some individual local stores or franchise stores that use LED lights. The large chain stores basically do not use LED lights." Yan Zhixiong said that before his company was established, Dongguan retail The industry began to use energy-saving lamps, but today, three years later, most of Dongguan's retail stores still use lamps several years ago.
"Difficult to engage" in the chain of supermarkets, as described by Qi Zhixiong, Dongguan retail companies currently use LED energy-saving lamps is not much. Of these few companies, Wal-Mart is one of them.
Wal-Mart Dongguan relevant person in charge recently told reporters that Wal-Mart has been committed to the construction of energy-saving and environmentally friendly shopping malls. Since last year, the newly opened store lighting system is using LED energy-saving lamps, Wal-Mart in Dongguan existing seven stores, there are several Home has used LED energy-saving lamps. For example, the Tangxia store uses many energy-saving and environmental protection facilities. For example, LED energy-saving lamps are installed, and the freezer cabinet is an energy-saving induction refrigerator that lights up when someone passes by.
"A set of ordinary energy-saving lamps, the market price of 200 yuan, and a set of LED lights is as high as 800 yuan." The person in charge said frankly, stores use LED lights, the initial investment is indeed large. However, LED lamps are more than 30% more energy-efficient than T5 energy-saving lamps used in stores. In the long run, the return on investment is still good.
The reporter recently found that, in addition to Wal-Mart, as well as Fusheng Department Store and other local retail outlets using LED lights, most retail companies in Dongguan are still using a few years ago T5, T8 energy-saving lamps, and some stores are still using traditional Incandescent lamp.
“Our stores are still dominated by ordinary incandescent energy-saving lamps. Only a small part of the public areas use LED lights.†A person in charge of a large home appliance chain store admits that in its existing nearly 20 stores, the store All used are ordinary incandescent festivals, so a few years ago, a few years later still use the same lighting.
In fact, other home appliance stores have the same situation.
Many factors hinder the road to energy-saving For such a power-saving lighting, why not enter the “eye†of retail companies? Is it true that as the outside world has said, is the Dongguan retail company not knowing enough about LED? Recently, a reporter visited the field and discovered that many factors have caused the energy-saving road of retail companies to be temporarily "grounded."
Factor One: It is difficult to invest huge amounts of capital in the early period. “There is too much money to invest for the first time, and it is more difficult to accept.†One foreign retailer who declined to be named said that the T8 lamps that were more energy-efficient were used in the stores two years ago. This year, lighting equipment was replaced one after another, but instead of LED lights, it was replaced by the T5 energy-saving lamp.
The source said that LED lights do have a lot more power than the T5 energy-saving lamps, but the cost of the previous period allows them to dispel this idea.
Another local retailer also frankly stated that it is not enough to know about LED. It is because the funds used up in the previous period are too much. For example, he said that the price of the most common LED lamps is 2-4 times that of the energy-saving lamps that are currently used. This is undoubtedly huge for the retail industry, which needs fast circulation of capital.
Factor 2: Inferior products lead to a crisis of confidence Of course, in addition to the cost pressures of the previous period, due to the low LED entry threshold, a large number of workshop-style cottage factories have emerged. Low-quality products flood the market. Therefore, this series of disorderly competition has weakened the trust of the company in this market.
"For example, if you go to an electronics market in Chang'an, you can buy the necessary assembly parts and even assembly instructions at random in a few small stores." An LED industry source disclosed to reporters that if you spend a few dollars, you can Buy all the accessories assembled into a set of so-called LED lights.
According to rough estimates of industry insiders, there are about 100 LED factories in Dongguan and hundreds of LED factories ranging from dozens of people to dozens of people. As the LED industry does not currently have industry standards, low-quality products are flying all over the place, hitting normal companies' products with low prices, and at the same time damaging the overall reputation of the LED industry due to low product performance.
“Before LED products were tried, but the results were not satisfactory.†A local retailer who declined to be named said that he had tried these products before, but did not imagine the ideal, which is that they are currently temporarily “grounded†using LEDs. One of the reasons for the lights.
Another foreign-invested retailer also stated that although there are many LED energy-saving lamps in the market, after some trials, it was found that the manufacturing process quality and investment return rate are not yet mature enough to meet the needs and requirements of the store. Has been watching.
Factor 3: Relatively malformed profit model Compared with department stores, supermarkets and other retail enterprises, according to the reporter's understanding, Dongguan Home Appliances Chain Store currently does not use a LED lighting in all stores.
"The reason why home appliance stores do not use LED lights in large scale is because of their profit model," said one electrician. For a long time, home appliance outlets have relied on revenue from channel fees and rentals of home appliance manufacturers. For example, home appliance stores have Stores basically carry out an “upgrading and transformation†once a year, and this upgrade means that each home appliance manufacturer bids for the location in the selling location. The price is high. After the selection is completed, each home appliance manufacturer is responsible for its own location. Location decoration matters.
Based on the above reasons, home appliance store stores will be upgraded every year, will be renovated, LED such a large initial investment, at least two or three years to recover the cost and generate energy-saving system, will naturally not enter the appliance store's "eye ".
For the hypermarkets where labor and field rent can no longer be saved, power saving is the only way to save money. The reporter visited the site and found that energy-saving emission reduction has not only become a mantra of retail companies, but also is actually pushing forward. However, the use of LED lights in retail stores in Dongguan is not widespread.
The promotion of LED energy-saving in the retail industry The road to energy-saving promotion in the retail industry is very difficult. For this, Nguyen Chih-hsiung has a deep understanding.
Due to the broad prospects of the LED industry, 3 years ago, for the Nokia, Apple, Amazon and other companies foundry shell, with steady income, Zhi Zhixiong, established the Dongguan Jinyang Energy Technology Company, specializing in the production of LED lights.
At the beginning of its establishment, Yan Zhixiong clearly realized that small businesses could not get government projects and could only target in the commercial sector. In the commercial sector, the first areas of concern were retail companies and real estate developers.
“The cost of rent, labor and lighting in the store is only the cost of lighting can be compressed.†Qi Zhixiong said that the venue rental and labor costs of the mall are rising every year. How can the province not save it, but the cost of lighting? The cost can be reduced by replacing the lighting facilities, because the mall must turn on the lights all day long. The overall cost of lighting is high. This is where the store must save costs.
It is to see this point, Qi Zhixiong began the energy-saving promotion of retail companies.
“The first company to talk about cooperation is Fusheng Department Store, a local company in Qingxi Town.†Yu Zhixiong said that the cost of one-time investment in LED lamps is very high compared to traditional lamps. Therefore, in order to gain the trust of the other party, Shi Xiong used a half-year free trial to promote them. The other person took a try and accepted the attitude. After six months, all the stores used LED energy-saving lamps.
The effect of word-of-mouth communication continued to show up afterwards. Prosperity boss told Zhen Zhixiong that Shenzhen’s Tianhe department store and Dongguan SPAR’s part-owner’s shop owner had quickly negotiated these larger projects. In the following period, cooperation with major companies such as Yayuan Steam Products and Agile Real Estate was successively achieved.
"But overall, there are some individual local stores or franchise stores that use LED lights. The large chain stores basically do not use LED lights." Yan Zhixiong said that before his company was established, Dongguan retail The industry began to use energy-saving lamps, but today, three years later, most of Dongguan's retail stores still use lamps several years ago.
"Difficult to engage" in the chain of supermarkets, as described by Qi Zhixiong, Dongguan retail companies currently use LED energy-saving lamps is not much. Of these few companies, Wal-Mart is one of them.
Wal-Mart Dongguan relevant person in charge recently told reporters that Wal-Mart has been committed to the construction of energy-saving and environmentally friendly shopping malls. Since last year, the newly opened store lighting system is using LED energy-saving lamps, Wal-Mart in Dongguan existing seven stores, there are several Home has used LED energy-saving lamps. For example, the Tangxia store uses many energy-saving and environmental protection facilities. For example, LED energy-saving lamps are installed, and the freezer cabinet is an energy-saving induction refrigerator that lights up when someone passes by.
"A set of ordinary energy-saving lamps, the market price of 200 yuan, and a set of LED lights is as high as 800 yuan." The person in charge said frankly, stores use LED lights, the initial investment is indeed large. However, LED lamps are more than 30% more energy-efficient than T5 energy-saving lamps used in stores. In the long run, the return on investment is still good.
The reporter recently found that, in addition to Wal-Mart, as well as Fusheng Department Store and other local retail outlets using LED lights, most retail companies in Dongguan are still using a few years ago T5, T8 energy-saving lamps, and some stores are still using traditional Incandescent lamp.
“Our stores are still dominated by ordinary incandescent energy-saving lamps. Only a small part of the public areas use LED lights.†A person in charge of a large home appliance chain store admits that in its existing nearly 20 stores, the store All used are ordinary incandescent festivals, so a few years ago, a few years later still use the same lighting.
In fact, other home appliance stores have the same situation.
Many factors hinder the road to energy-saving For such a power-saving lighting, why not enter the “eye†of retail companies? Is it true that as the outside world has said, is the Dongguan retail company not knowing enough about LED? Recently, a reporter visited the field and discovered that many factors have caused the energy-saving road of retail companies to be temporarily "grounded."
Factor One: It is difficult to invest huge amounts of capital in the early period. “There is too much money to invest for the first time, and it is more difficult to accept.†One foreign retailer who declined to be named said that the T8 lamps that were more energy-efficient were used in the stores two years ago. This year, lighting equipment was replaced one after another, but instead of LED lights, it was replaced by the T5 energy-saving lamp.
The source said that LED lights do have a lot more power than the T5 energy-saving lamps, but the cost of the previous period allows them to dispel this idea.
Another local retailer also frankly stated that it is not enough to know about LED. It is because the funds used up in the previous period are too much. For example, he said that the price of the most common LED lamps is 2-4 times that of the energy-saving lamps that are currently used. This is undoubtedly huge for the retail industry, which needs fast circulation of capital.
Factor 2: Inferior products lead to a crisis of confidence Of course, in addition to the cost pressures of the previous period, due to the low LED entry threshold, a large number of workshop-style cottage factories have emerged. Low-quality products flood the market. Therefore, this series of disorderly competition has weakened the trust of the company in this market.
"For example, if you go to an electronics market in Chang'an, you can buy the necessary assembly parts and even assembly instructions at random in a few small stores." An LED industry source disclosed to reporters that if you spend a few dollars, you can Buy all the accessories assembled into a set of so-called LED lights.
According to rough estimates of industry insiders, there are about 100 LED factories in Dongguan and hundreds of LED factories ranging from dozens of people to dozens of people. As the LED industry does not currently have industry standards, low-quality products are flying all over the place, hitting normal companies' products with low prices, and at the same time damaging the overall reputation of the LED industry due to low product performance.
“Before LED products were tried, but the results were not satisfactory.†A local retailer who declined to be named said that he had tried these products before, but did not imagine the ideal, which is that they are currently temporarily “grounded†using LEDs. One of the reasons for the lights.
Another foreign-invested retailer also stated that although there are many LED energy-saving lamps in the market, after some trials, it was found that the manufacturing process quality and investment return rate are not yet mature enough to meet the needs and requirements of the store. Has been watching.
Factor 3: Relatively malformed profit model Compared with department stores, supermarkets and other retail enterprises, according to the reporter's understanding, Dongguan Home Appliances Chain Store currently does not use a LED lighting in all stores.
"The reason why home appliance stores do not use LED lights in large scale is because of their profit model," said one electrician. For a long time, home appliance outlets have relied on revenue from channel fees and rentals of home appliance manufacturers. For example, home appliance stores have Stores basically carry out an “upgrading and transformation†once a year, and this upgrade means that each home appliance manufacturer bids for the location in the selling location. The price is high. After the selection is completed, each home appliance manufacturer is responsible for its own location. Location decoration matters.
Based on the above reasons, home appliance store stores will be upgraded every year, will be renovated, LED such a large initial investment, at least two or three years to recover the cost and generate energy-saving system, will naturally not enter the appliance store's "eye ".
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